Designing a Customer Relationship Management System in Online Business

With the advancement of online shopping technology, it has become the first choice for most consumers. The activity of online stores in this competitive business space should be in line with the expectations of their customers. Understanding, collecting, maintaining and organize data in online stores makes it easier for managers to decide. So, in this research, we examine the textual and non-textual of user opinions and reviews. We use rapid miner software and text mining. In this research, the processes are aimed at finding active users, analyze the user type and their suggestions, analyzing the strengths and weaknesses of the products, and categorizing them with the K-NN and Naïve Bayes algorithms.  Finally, suggestions were made to increase loyalty and improve business using the results obtained from the processes

Mobile phone technology as an aid to contemporary transport questions in walkability, in the context of developing countries

The emerging global middle class, which is expected to double by 2050 desires more walkable, liveable neighbourhoods, and as distances between work and other amenities increases, cities are becoming less monocentric and becoming more polycentric. African cities could be described as walking cities, based on the number of people that walk to their destinations as opposed to other means of mobility but are often not walkable. Walking is by far the most popular form of transportation in Africa’s rapidly urbanising cities, although it is not often by choice rather a necessity. Facilitating this primary mode, while curbing the growth of less sustainable mobility uses requires special attention for the safety and convenience of walking in view of a Global South context. In this regard, to further promote walking as a sustainable mobility option, there is a need to assess the current state of its supporting infrastructure and begin giving it higher priority, focus and emphasis. Mobile phones have emerged as a useful alternative tool to collect this data and audit the state of walkability in cities. They eliminate the inaccuracies and inefficiencies of human memories because smartphone sensors such as GPS provides information with accuracies within 5m, providing superior accuracy and precision compared to other traditional methods. The data is also spatial in nature, allowing for a range of possible applications and use cases. Traditional inventory approaches in walkability often only revealed the perceived walkability and accessibility for only a subset of journeys. Crowdsourcing the perceived walkability and accessibility of points of interest in African cities could address this, albeit aspects such as ease-of-use and road safety should also be considered. A tool that crowdsources individual pedestrian experiences; availability and state of pedestrian infrastructure and amenities, using state-of-the-art smartphone technology, would over time also result in complete surveys of the walking environment provided such a tool is popular and safe. This research will illustrate how mobile phone applications currently in the market can be improved to offer more functionality that factors in multiple sensory modalities for enhanced visual appeal, ease of use, and aesthetics. The overarching aim of this research is, therefore, to develop the framework for and test a pilot-version mobile phone-based data collection tool that incorporates emerging technologies in collecting data on walkability. This research project will assess the effectiveness of the mobile application and test the technical capabilities of the system to experience how it operates within an existing infrastructure. It will continue to investigate the use of mobile phone technology in the collection of user perceptions of walkability, and the limitations of current transportation-based mobile applications, with the aim of developing an application that is an improvement to current offerings in the market. The prototype application will be tested and later piloted in different locations around the globe. Past studies are primarily focused on the development of transport-based mobile phone applications with basic features and limited functionality. Although limited progress has been made in integrating emerging advanced technologies such as Augmented Reality (AR), Machine Learning (ML), Big Data analytics, amongst others into mobile phone applications; what is missing from these past examples is a comprehensive and structured application in the transportation sphere. In turn, the full research will offer a broader understanding of the iii information gathered from these smart devices, and how that large volume of varied data can be better and more quickly interpreted to discover trends, patterns, and aid in decision making and planning. This research project attempts to fill this gap and also bring new insights, thus promote the research field of transportation data collection audits, with particular emphasis on walkability audits. In this regard, this research seeks to provide insights into how such a tool could be applied in assessing and promoting walkability as a sustainable and equitable mobility option. In order to get policy-makers, analysts, and practitioners in urban transport planning and provision in cities to pay closer attention to making better, more walkable places, appealing to them from an efficiency and business perspective is vital. This crowdsourced data is of great interest to industry practitioners, local governments and research communities as Big Data, and to urban communities and civil society as an input in their advocacy activities. The general findings from the results of this research show clear evidence that transport-based mobile phone applications currently available in the market are increasingly getting outdated and are not keeping up with new and emerging technologies and innovations. It is also evident from the results that mobile smartphones have revolutionised the collection of transport-related information hence the need for new initiatives to help take advantage of this emerging opportunity. The implications of these findings are that more attention needs to be paid to this niche going forward. This research project recommends that more studies, particularly on what technologies and functionalities can realistically be incorporated into mobile phone applications in the near future be done as well as on improving the hardware specifications of mobile phone devices to facilitate and support these emerging technologies whilst keeping the cost of mobile devices as low as possible

Big Data for Traffic Estimation and Prediction: A Survey of Data and Tools

Big data has been used widely in many areas including the transportation industry. Using various data sources, traffic states can be well estimated and further predicted for improving the overall operation efficiency. Combined with this trend, this study presents an up-to-date survey of open data and big data tools used for traffic estimation and prediction. Different data types are categorized and the off-the-shelf tools are introduced. To further promote the use of big data for traffic estimation and prediction tasks, challenges and future directions are given for future studies

Traveler Mobility and Activity Pattern Inference UsingPersonal Smartphone Applications and ArtificialIntelligence Methods

Recent advances in communication technologies have enabled researchers to collect travel data from location-aware smartphones. These advances hold out the promise of allowing the automatic detection of the critical aspects (mode, purpose, etc.) of people’s travel. This thesis investigates the application of artificial intelligence methods to infer mode of transport, trip purpose and transit itinerary from traveler trajectories gathered by smartphones. Supervised, Random Forest models are used to detect mode, purpose and transit itinerary of trips. Deep learning models, in particular, Convolutional Neural Networks (CNN) and Recurrent Neural Networks (RNN), are also employed to infer mode of transport and trip purpose. The research also explores the use of Generative Adversarial Networks (GANs), as a semi-supervised learning approach, to classify trip mode. Moreover, we investigate the application of multi-task learning to simultaneously infer mode and purpose. The research uses several different data sources. Trip trajectory data was collected by the MTL Trajet smartphone Travel Survey App, in 2016. Also, other complementary datasets, such as locational data from social media, land-use, General Transit Feed Specification (GTFS), and elevation data are exploited to infer trip information. Mode of transport can be inferred with Random Forest models, ensemble CNN models, and RNN approaches with an accuracy of 87%, 91%, and 86%, respectively. The Random Forest and multi-task RNN models to infer trip purpose achieve an accuracy of 71% and 78%, respectively. Also, the Random Forest transit itinerary inference model can predict used transit itineraries with an accuracy of 81%. While further improvement is required to enhance the performance of the developed artificial intelligence models on smartphone data, the results of the research indicate the capability of smartphone-based travel surveys as a complementary (and potentially replacement) surveying tool to household travel surveys

Learning from Structured Data with High Dimensional Structured Input and Output Domain

Structured data is accumulated rapidly in many applications, e.g. Bioinformatics, Cheminformatics, social network analysis, natural language processing and text mining. Designing and analyzing algorithms for handling these large collections of structured data has received significant interests in data mining and machine learning communities, both in the input and output domain. However, it is nontrivial to adopt traditional machine learning algorithms, e.g. SVM, linear regression to structured data. For one thing, the structural information in the input domain and output domain is ignored if applying the normal algorithms to structured data. For another, the major challenge in learning from many high-dimensional structured data is that input/output domain can contain tens of thousands even larger number of features and labels. With the high dimensional structured input space and/or structured output space, learning a low dimensional and consistent structured predictive function is important for both robustness and interpretability of the model. In this dissertation, we will present a few machine learning models that learn from the data with structured input features and structured output tasks. For learning from the data with structured input features, I have developed structured sparse boosting for graph classification, structured joint sparse PCA for anomaly detection and localization. Besides learning from structured input, I also investigated the interplay between structured input and output under the context of multi-task learning. In particular, I designed a multi-task learning algorithms that performs structured feature selection & task relationship Inference. We will demonstrate the applications of these structured models on subgraph based graph classification, networked data stream anomaly detection/localization, multiple cancer type prediction, neuron activity prediction and social behavior prediction. Finally, through my intern work at IBM T.J. Watson Research, I will demonstrate how to leverage structural information from mobile data (e.g. call detail record and GPS data) to derive important places from people's daily life for transit optimization and urban planning

Predicting residential demand: applying random forest to predict housing demand in Cape Town

The literature shows that Random Forest is a suitable technique to predict a target variable for a household with completely unseen characteristics. The models produced in this paper show that the characteristics of a household can be used to predict the Type of Dwelling, the Tenure and the Number of Bedrooms to varying degrees of accuracy. While none of the sets of models produced indicate a high degree of predictive accuracy relative to hurdle rates, the paper does demonstrate the value that the Random Forest technique offers in moving closer to an understanding of the complex nature of housing demand. A key finding is that the Census variables available for the models are not discriminatory enough to enable the high degree of accuracy expected from a predictive model

Theory and Applications for Advanced Text Mining

Due to the growth of computer technologies and web technologies, we can easily collect and store large amounts of text data. We can believe that the data include useful knowledge. Text mining techniques have been studied aggressively in order to extract the knowledge from the data since late 1990s. Even if many important techniques have been developed, the text mining research field continues to expand for the needs arising from various application fields. This book is composed of 9 chapters introducing advanced text mining techniques. They are various techniques from relation extraction to under or less resourced language. I believe that this book will give new knowledge in the text mining field and help many readers open their new research fields

Application of big data in transportation safety analysis using statistical and deep learning methods

The emergence of new sensors and data sources provides large scale high-resolution big data from instantaneous vehicular movements, driver decision and states, surrounding environment, roadway characteristics, weather condition, etc. Such a big data can be served to expand our understanding regarding the current state of the transportation and help us to proactively evaluate and monitor the system performance. The key idea behind this dissertation is to identify the moments and locations where drivers are exhibiting different behavior comparing to the normal behavior. The concept of driving volatility is utilized which quantifies deviation from normal driving in terms of variations in speed, acceleration/deceleration, and vehicular jerk. This idea is utilized to explore the association of volatility in different hierarchies of transportation system, i.e.: 1) Instance level; 2) Event level; 3) Driver level; 4) Intersection level; and 5) Network level. In summary, the main contribution of this dissertation is exploring the association of variations in driving behavior in terms of driving volatility at different levels by harnessing big data generated from emerging data sources under real-world condition, which is applicable to the intelligent transportation systems and smart cities. By analyzing real-world crashes/near-crashes and predicting occurrence of extreme event, proactive warnings and feedback can be generated to warn drivers and adjacent vehicles regarding potential hazard. Furthermore, the results of this study help agencies to proactively monitor and evaluate safety performance of the network and identify locations where crashes are waiting to happen. The main objective of this dissertation is to integrate big data generated from emerging sources into safety analysis by considering different levels in the system. To this end, several data sources including Connected Vehicles data (with more than 2.2 billion seconds of observations), naturalistic driving data (with more than 2 million seconds of observations from vehicular kinematics and driver behavior), conventional data on roadway factors and crash data are integrated

Urban Informatics

This open access book is the first to systematically introduce the principles of urban informatics and its application to every aspect of the city that involves its functioning, control, management, and future planning. It introduces new models and tools being developed to understand and implement these technologies that enable cities to function more efficiently – to become ‘smart’ and ‘sustainable’. The smart city has quickly emerged as computers have become ever smaller to the point where they can be embedded into the very fabric of the city, as well as being central to new ways in which the population can communicate and act. When cities are wired in this way, they have the potential to become sentient and responsive, generating massive streams of ‘big’ data in real time as well as providing immense opportunities for extracting new forms of urban data through crowdsourcing. This book offers a comprehensive review of the methods that form the core of urban informatics from various kinds of urban remote sensing to new approaches to machine learning and statistical modelling. It provides a detailed technical introduction to the wide array of tools information scientists need to develop the key urban analytics that are fundamental to learning about the smart city, and it outlines ways in which these tools can be used to inform design and policy so that cities can become more efficient with a greater concern for environment and equity

Urban Informatics

This open access book is the first to systematically introduce the principles of urban informatics and its application to every aspect of the city that involves its functioning, control, management, and future planning. It introduces new models and tools being developed to understand and implement these technologies that enable cities to function more efficiently – to become ‘smart’ and ‘sustainable’. The smart city has quickly emerged as computers have become ever smaller to the point where they can be embedded into the very fabric of the city, as well as being central to new ways in which the population can communicate and act. When cities are wired in this way, they have the potential to become sentient and responsive, generating massive streams of ‘big’ data in real time as well as providing immense opportunities for extracting new forms of urban data through crowdsourcing. This book offers a comprehensive review of the methods that form the core of urban informatics from various kinds of urban remote sensing to new approaches to machine learning and statistical modelling. It provides a detailed technical introduction to the wide array of tools information scientists need to develop the key urban analytics that are fundamental to learning about the smart city, and it outlines ways in which these tools can be used to inform design and policy so that cities can become more efficient with a greater concern for environment and equity