"Applications of Intelligent Systems in Tourism: Relevant Methods"

"This article presents a literature review of Intelligent Systems applications in Tourism in different parts of the world. The review focuses on the most relevant methods in free and paid databases, in English and Spanish. Most of the works deal with methodologies based on artificial intelligence, such as expert systems, fuzzy logic, machine learning, data mining, neural networks, genetic algorithms. In the review, several characteristics of the systems have been taken into account, such as, knowledge base, actors in the operation of the system, types of tourists, usefulness or not in space and time. According to the review it was found that most of the researches are deterministic models, the most used methodology in tourism are the expert systems based on rules, observing an emerging innovation in metaheuristics, mainly genetic algorithms and intelligent systems with knowledge base based on optimization methods for route choice or optimal visit plan. It is expected that this work serves to give a general perspective on the application of intelligent systems in the area of tourism, as well as a work that consolidates background for work in this area of research.

Using sentiment analysis in tourism research: A systematic, bibliometric, and integrative review

Purpose: Sentiment analysis is built from the information provided through text (reviews) to help understand the social sentiment toward their brand, product, or service. The main purpose of this paper is to draw an overview of the topics and the use of the sentiment analysis approach in tourism research. Methods: The study is a bibliometric analysis (VOSviewer), with a systematic and integrative review. The search occurred in March 2021 (Scopus) applying the search terms "sentiment analysis" and "tourism" in the title, abstract, or keywords, resulting in a final sample of 111 papers. Results: This analysis pointed out that China (35) and the United States (24) are the leading countries studying sentiment analysis with tourism. The first paper using sentiment analysis was published in 2012; there is a growing interest in this topic, presenting qualitative and quantitative approaches. The main results present four clusters to understand this subject. Cluster 1 discusses sentiment analysis and its application in tourism research, searching how online reviews can impact decision-making. Cluster 2 examines the resources used to make sentiment analysis, such as social media. Cluster 3 argues about methodological approaches in sentiment analysis and tourism, such as deep learning and sentiment classification, to understand the user-generated content. Cluster 4 highlights questions relating to the internet and tourism. Implications: The use of sentiment analysis in tourism research shows that government and entrepreneurship can draw and enhance communication strategies, reduce cost, and time, and mainly contribute to the decision-making process and understand consumer behavior

Patterns and Pathways: Applying Social Network Analysis to Understand User Behavior in the Tourism Industry Websites

The contemporary tourism landscape is undergoing rapid digitization, necessitating a nuanced comprehension of online user behavior to guide data-driven decision-making. This research bridges an existing gap by investigating the tourism website ecosystem through social network analysis. It focuses specifically on inter-website communication patterns based on user navigation. Data mining facilitates the identification of 162 core Iranian tourism websites, which are visualized as an interconnected network with websites as nodes and user transitions as weighted directed edges. By implementing community detection, eight key clusters are discerned, encompassing domains like ticket/tour bookings, accommodations, location services, and cuisine. Further analysis of inter-community relationships reveals website groupings frequently accessed together by users, highlighting complementary services sought during travel planning. The research derives invaluable insights into user preferences and information propagation within the tourism ecosystem. The methodology and findings contribute original perspectives to academia while offering pragmatic strategic recommendations to industry stakeholders like service providers, investors, and policymakers. This pioneering exploration of latent user behavior patterns advances comprehension of the evolving digital tourism landscape in Iran. It contributes pathways toward a sustainable future vision of the ecosystem, guiding stakeholders in targeted decision-making based on empirical evidence derived from social network analysis of websites and consumption patterns. The innovative methodology expands the toolkit for data-driven tourism research within academia

ChatGPT and Persuasive Technologies for the Management and Delivery of Personalized Recommendations in Hotel Hospitality

Recommender systems have become indispensable tools in the hotel hospitality industry, enabling personalized and tailored experiences for guests. Recent advancements in large language models (LLMs), such as ChatGPT, and persuasive technologies, have opened new avenues for enhancing the effectiveness of those systems. This paper explores the potential of integrating ChatGPT and persuasive technologies for automating and improving hotel hospitality recommender systems. First, we delve into the capabilities of ChatGPT, which can understand and generate human-like text, enabling more accurate and context-aware recommendations. We discuss the integration of ChatGPT into recommender systems, highlighting the ability to analyze user preferences, extract valuable insights from online reviews, and generate personalized recommendations based on guest profiles. Second, we investigate the role of persuasive technology in influencing user behavior and enhancing the persuasive impact of hotel recommendations. By incorporating persuasive techniques, such as social proof, scarcity and personalization, recommender systems can effectively influence user decision-making and encourage desired actions, such as booking a specific hotel or upgrading their room. To investigate the efficacy of ChatGPT and persuasive technologies, we present a pilot experi-ment with a case study involving a hotel recommender system. We aim to study the impact of integrating ChatGPT and persua-sive techniques on user engagement, satisfaction, and conversion rates. The preliminary results demonstrate the potential of these technologies in enhancing the overall guest experience and business performance. Overall, this paper contributes to the field of hotel hospitality by exploring the synergistic relationship between LLMs and persuasive technology in recommender systems, ultimately influencing guest satisfaction and hotel revenue.Comment: 17 pages, 12 figure

Tourism Decision Making System & Auto Guidance Technique using Data analytics

A unique Tourism Decision Making System TDMS) describes and evaluates the evaluation of research and developments in information technology meant for pronouncement sustain as well as examination during the sector of visiting the attractions. Individuals in the tourism sector are classified according to their decision-making technologies. The current trends and growth directions of choice help technologies were analysed for visitors from various advertising categories. The potential to provide customising, augmentation, and help for visitors at all phases of their trips by integrating modern automated approaches with GIS capabilities demonstrates the need for breakthroughs in digital advanced analytics

Digital-Health Tourism Research-Methodology Coronavirus-Vaccination Trials: A Study Interpreting Geometa-Data Profiling to use Mobile-Health Technologies Nigeria

Digital-Health Tourism Innovation (DTI) worldwide is in its infancy due to the emergent of coronavirus (COVID-19) disease. With the growth of open geometa data, use of government electronic services including electronic health (e-health), electronic commerce (e-commerce) and mobile health (m-health), Artificial Intelligence (AI) and machine learning strategies. Health and primary healthcare sectors are currently adopting these innovations for socio-economic wellbeing. Digital-health (also termed as e-health) is part of digital tourism innovation. Adapting geometa data profiling to develop a digital-health tourism framework for Primary Healthcare Workers (PHWs) to use mobile health technologies in COVID-19 vaccination trials are the key challenges of this study. Nevertheless, digital health tourism skills have been launched in developing Nations that created thousands of jobs to protect digital tourism businesses from potential vulnerabilities. Despite the benefits of this novel innovation, its deployment and implementation have been treated by inadequate of ICT facilities, lack of geometa data pre-processing to remove noise, data integrity, insufficient of academic research fundings, and reliable research methodology beyond COVID-19 vaccination trials to highlight these aspects. Therefore, qualitative, and quantitative research methods using Precaution Adoption Model Process (PAMP) questionnaire are employed to enable new ways of pre-processing behavior intention factors items. Eight academic researchers who were conversant with digital health technology validated 28 behavior intention factors with average factor loading values of 50% to 75%. Pilot survey conducted among 700 respondents from March 18, 2020, to September 10, 2021, among them are undergraduate students that may use this technology for research purposes. Pre-processed geometa data   have shown percentage frequency counts of internet access and other online services 8% to 95%, adapted training factors 49% to 92% and factor items 34% to 78.3% for hypothesis generation towards development of digital health tourism framework in finding explanation to COVID-19 economic challenges. Except behavior intention factors and factor items insights are known and mapped, mobile health technology design process may result in poor conclusions.  Thus, patients recovered from    COVID-19 infection can still be infected again

Кибербезопасность в образовательных сетях

The paper discusses the possible impact of digital space on a human, as well as human-related directions in cyber-security analysis in the education: levels of cyber-security, social engineering role in cyber-security of education, “cognitive vaccination”. “A Human” is considered in general meaning, mainly as a learner. The analysis is provided on the basis of experience of hybrid war in Ukraine that have demonstrated the change of the target of military operations from military personnel and critical infrastructure to a human in general. Young people are the vulnerable group that can be the main goal of cognitive operations in long-term perspective, and they are the weakest link of the System.У статті обговорюється можливий вплив цифрового простору на людину, а також пов'язані з людиною напрямки кібербезпеки в освіті: рівні кібербезпеки, роль соціального інжинірингу в кібербезпеці освіти, «когнітивна вакцинація». «Людина» розглядається в загальному значенні, головним чином як та, що навчається. Аналіз надається на основі досвіду гібридної війни в Україні, яка продемонструвала зміну цілей військових операцій з військовослужбовців та критичної інфраструктури на людину загалом. Молодь - це вразлива група, яка може бути основною метою таких операцій в довгостроковій перспективі, і вони є найслабшою ланкою системи.В документе обсуждается возможное влияние цифрового пространства на человека, а также связанные с ним направления в анализе кибербезопасности в образовании: уровни кибербезопасности, роль социальной инженерии в кибербезопасности образования, «когнитивная вакцинация». «Человек» рассматривается в общем смысле, в основном как ученик. Анализ представлен на основе опыта гибридной войны в Украине, которая продемонстрировала изменение цели военных действий с военного персонала и критической инфраструктуры на человека в целом. Молодые люди являются уязвимой группой, которая может быть главной целью когнитивных операций в долгосрочной перспективе, и они являются самым слабым звеном Систем