Analyzing the Impact of Visitors on Page Views with Google Analytics

This paper develops a flexible methodology to analyze the effectiveness of different variables on various dependent variables which all are times series and especially shows how to use a time series regression on one of the most important and primary index (page views per visit) on Google analytic and in conjunction it shows how to use the most suitable data to gain a more accurate result. Search engine visitors have a variety of impact on page views which cannot be described by single regression. On one hand referral visitors are well-fitted on linear regression with low impact. On the other hand, direct visitors made a huge impact on page views. The higher connection speed does not simply imply higher impact on page views and the content of web page and the territory of visitors can help connection speed to describe user behavior. Returning visitors have some similarities with direct visitors.Comment: 32 pages,16 table, 10 figur

Using Google Analytics Data to Expand Discovery and Use of Digital Archival Content

This article presents opportunities for the use of Google Analytics, a popular and freely available web analytics tool, to inform decision making for digital archivists managing online digital archives content. Emphasis is placed on the analysis of Google Analytics data to increase the visibility and discoverability of content. The article describes the use of Google Analytics to support fruitful digital outreach programs, to guide metadata creation for enhancing access, and to measure user demand to aid selection for digitization. Valuable reports, features, and tools in Google Analytics are identified and the use of these tools to gather meaningful data is explained

Measuring the Online Impact of Your Information Project: A Primer for Practitioners and Funders

Evaluates fifteen Web sites funded by the Knight Foundation's Community Information Challenge, including data on visits, unique visitors, page views, and bounce rates. Outlines how to set goals, align metrics, and implement analytics

The National Dialogue on the Quadrennial Homeland Security Review

Six years after its creation, the Department of Homeland Security (DHS) undertook the first Quadrennial Homeland Security Review (QHSR) to inform the design and implementation of actions to ensure the safety of the United States and its citizens. This review, mandated by the Implementing the 9/11 Commission Recommendations Act of 2007, represents the first comprehensive examination of the homeland security strategy of the nation. The QHSR includes recommendations addressing the long-term strategy and priorities of the nation for homeland security and guidance on the programs, assets, capabilities, budget, policies, and authorities of the department.Rather than set policy internally and implement it in a top-down fashion, DHS undertook the QHSR in a new and innovative way by engaging tens of thousands of stakeholders and soliciting their ideas and comments at the outset of the process. Through a series of three-week-long, web-based discussions, stakeholders reviewed materials developed by DHS study groups, submitted and discussed their own ideas and priorities, and rated or "tagged" others' feedback to surface the most relevant ideas and important themes deserving further consideration.Key FindingsThe recommendations included: (1) DHS should enhance its capacity for coordinating stakeholder engagement and consultation efforts across its component agencies, (2) DHS and other agencies should create special procurement and contracting guidance for acquisitions that involve creating or hosting such web-based engagement platforms as the National Dialogue, and (3) DHS should begin future stakeholder engagements by crafting quantitative metrics or indicators to measure such outcomes as transparency, community-building, and capacity

Social Media Attention Increases Article Visits: An Investigation on Article-Level Referral Data of PeerJ

In order to better understand the effect of social media in the dissemination of scholarly articles, employing the daily updated referral data of 110 PeerJ articles collected over a period of 345 days, we analyze the relationship between social media attention and article visitors directed by social media. Our results show that social media presence of PeerJ articles is high. About 68.18% of the papers receive at least one tweet from Twitter accounts other than @PeerJ, the official account of the journal. Social media attention increases the dissemination of scholarly articles. Altmetrics could not only act as the complement of traditional citation measures but also play an important role in increasing the article downloads and promoting the impacts of scholarly articles. There also exists a significant correlation among the online attention from different social media platforms. Articles with more Facebook shares tend to get more tweets. The temporal trends show that social attention comes immediately following publication but does not last long, so do the social media directed article views

Achieving Green and Healthy Homes and Communities in America

In the Fall of 2010, the National Coalition to End Childhood Lead Poisioning contracted with the National Academy to develop and execute an online dialogue that would examine ways to increase the health, safety, and energy efficiency of low- to moderate-income homes. Since 1999, the National Coalition had worked to improve low- to moderate-income housing through the support and execution of home interventions that addressed multiple issues within a home at one time; an approach that often did not align with other traditional, single-issue housing assistance programs. By 2010, the National Coalition had taken on the leadership of the Green and Healthy Homes Initiative, a public-private partnership focused on integrating funding streams to improve low- to middle-income homes across the country.With plans to expand the GHHI's operations, the National Coalition partnered with the National Academy to conduct the National Dialogue on Green and Healthy Homes, a collaborative online dailogue in which participants were asked to identify challenges to, and innovative practices for, improving the health, safety and energy-efficiency of low- to moderate- income homes. The Dialogue was live from November 4-November 22, 2010, and collected 100 hundred ideas and 362 comments from 320 registered users. Over the course of its two and a half week duration, the Dialogue received more than 2,500 visits from over 1,100 people in 48 states and territories. Key FindingsBy reviewing the feedback received in the Dialogue, the Panel was able to make a number of recommendations on how the green and healthy homes community of practice could increase the health, safety and energy efficiency of homes across the country. These recommendations included: Conduct an evaluation of current housing standards to determine if they meet the Nation's health, safety, and energy efficiency needs; Develop a tiered performance standard for healthy, safe and energy efficient homes; Group government funding streams to better align programs with the comprehensive intervention approach; Develop a long-term funding strategy to support efforts after Recovery Act funding ends; and Educate government decisionmakers and the public on the importance of developing green and healthy homes and communities, and the work that supports that development

Analyzing Digital Collections Entrances: What Gets Used and Why It Matters

This paper analyzes usage data from Hunter Library's digital collections using Google Analytics for a period of twenty-seven months from October 2013 through December 2015. The authors consider this data analysis to be important for identifying collections that receive the largest number of visits. We argue this data evaluation is important in terms of better informing decisions for building digital collections that will serve user needs. The authors also study the benefits of harvesting to sites such as the Digital Public Library of America, and they believe this paper will contribute to the literature on Google Analytics and its use by libraries

Faulty Metrics and the Future of Digital Journalism

This report explores the industry of Internet measurement and its impact on news organizations working online. It investigates this landscape through a combination of documentary research and interviews with measurement companies, trade groups, advertising agencies, media scholars, and journalists from national newspapers, regional papers, and online-only news ventures

Slow Fashion Brand’s Digital Marketing: What impact does digital marketing´s slow fashion brand have on e-commerce implementation?

Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceThis project thesis aims to examine the impact of digital marketing on slow fashion brands through the implementation of e-commerce. Slow fashion brands have gained significant attention recently due to their commitment to sustainable and ethical production practices. However, their success in the digital age largely depends on their ability to utilize digital marketing tools to reach their target audience effectively. This thesis explores how implementing e-commerce can impact the overall digital marketing strategy of a specific slow fashion brand, Portuguesa. The research uses an approach of a quantitative analysis of data from slow fashion e-commerce websites and Google analytics. The findings show that e-commerce implementation can significantly improve a slow fashion brand's digital marketing performance, particularly regarding online visibility, customer engagement, and conversion rates. The results highlight the importance of aligning digital marketing efforts with e-commerce implementation for the success of slow fashion brands in the digital age. The study also points out that e-commerce implementation supports slow fashion brands' sustainable and ethical values. Overall, the thesis contributes to understanding how digital marketing and e-commerce can be used to promote sustainable fashion and support the growth of a recent slow fashion brand, Portuguesa

Methodology for Assessing Impact of the Federation of Earth Science Information Partnerships

The Federation of Earth Science Information Partnerships (ESIP) is a consortium of partners that collect earth data from satellites and sensors but they do not have an effective way of obtaining performance indicators about their organization. We analyzed ESIP\u27s website through the use of software systems such as Google Analytics. The results obtained from this IQP were used to help ESIP justify its importance to current funding sources, including NASA and NOAA. We gave recommendations to update the website, use web analytic software, keep good relationships with partners, work with USGEO, and supply a better monthly performance report