7,403 research outputs found
Wearing Many (Social) Hats: How Different are Your Different Social Network Personae?
This paper investigates when users create profiles in different social
networks, whether they are redundant expressions of the same persona, or they
are adapted to each platform. Using the personal webpages of 116,998 users on
About.me, we identify and extract matched user profiles on several major social
networks including Facebook, Twitter, LinkedIn, and Instagram. We find evidence
for distinct site-specific norms, such as differences in the language used in
the text of the profile self-description, and the kind of picture used as
profile image. By learning a model that robustly identifies the platform given
a user's profile image (0.657--0.829 AUC) or self-description (0.608--0.847
AUC), we confirm that users do adapt their behaviour to individual platforms in
an identifiable and learnable manner. However, different genders and age groups
adapt their behaviour differently from each other, and these differences are,
in general, consistent across different platforms. We show that differences in
social profile construction correspond to differences in how formal or informal
the platform is.Comment: Accepted at the 11th International AAAI Conference on Web and Social
Media (ICWSM17
CD-CNN: A Partially Supervised Cross-Domain Deep Learning Model for Urban Resident Recognition
Driven by the wave of urbanization in recent decades, the research topic
about migrant behavior analysis draws great attention from both academia and
the government. Nevertheless, subject to the cost of data collection and the
lack of modeling methods, most of existing studies use only questionnaire
surveys with sparse samples and non-individual level statistical data to
achieve coarse-grained studies of migrant behaviors. In this paper, a partially
supervised cross-domain deep learning model named CD-CNN is proposed for
migrant/native recognition using mobile phone signaling data as behavioral
features and questionnaire survey data as incomplete labels. Specifically,
CD-CNN features in decomposing the mobile data into location domain and
communication domain, and adopts a joint learning framework that combines two
convolutional neural networks with a feature balancing scheme. Moreover, CD-CNN
employs a three-step algorithm for training, in which the co-training step is
of great value to partially supervised cross-domain learning. Comparative
experiments on the city Wuxi demonstrate the high predictive power of CD-CNN.
Two interesting applications further highlight the ability of CD-CNN for
in-depth migrant behavioral analysis.Comment: 8 pages, 5 figures, conferenc
Demographic Inference and Representative Population Estimates from Multilingual Social Media Data
Social media provide access to behavioural data at an unprecedented scale and
granularity. However, using these data to understand phenomena in a broader
population is difficult due to their non-representativeness and the bias of
statistical inference tools towards dominant languages and groups. While
demographic attribute inference could be used to mitigate such bias, current
techniques are almost entirely monolingual and fail to work in a global
environment. We address these challenges by combining multilingual demographic
inference with post-stratification to create a more representative population
sample. To learn demographic attributes, we create a new multimodal deep neural
architecture for joint classification of age, gender, and organization-status
of social media users that operates in 32 languages. This method substantially
outperforms current state of the art while also reducing algorithmic bias. To
correct for sampling biases, we propose fully interpretable multilevel
regression methods that estimate inclusion probabilities from inferred joint
population counts and ground-truth population counts. In a large experiment
over multilingual heterogeneous European regions, we show that our demographic
inference and bias correction together allow for more accurate estimates of
populations and make a significant step towards representative social sensing
in downstream applications with multilingual social media.Comment: 12 pages, 10 figures, Proceedings of the 2019 World Wide Web
Conference (WWW '19
Analyzing the Language of Food on Social Media
We investigate the predictive power behind the language of food on social
media. We collect a corpus of over three million food-related posts from
Twitter and demonstrate that many latent population characteristics can be
directly predicted from this data: overweight rate, diabetes rate, political
leaning, and home geographical location of authors. For all tasks, our
language-based models significantly outperform the majority-class baselines.
Performance is further improved with more complex natural language processing,
such as topic modeling. We analyze which textual features have most predictive
power for these datasets, providing insight into the connections between the
language of food, geographic locale, and community characteristics. Lastly, we
design and implement an online system for real-time query and visualization of
the dataset. Visualization tools, such as geo-referenced heatmaps,
semantics-preserving wordclouds and temporal histograms, allow us to discover
more complex, global patterns mirrored in the language of food.Comment: An extended abstract of this paper will appear in IEEE Big Data 201
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