Exploratory Study of the Privacy Extension for System Theoretic Process Analysis (STPA-Priv) to elicit Privacy Risks in eHealth

Context: System Theoretic Process Analysis for Privacy (STPA-Priv) is a novel privacy risk elicitation method using a top down approach. It has not gotten very much attention but may offer a convenient structured approach and generation of additional artifacts compared to other methods. Aim: The aim of this exploratory study is to find out what benefits the privacy risk elicitation method STPA-Priv has and to explain how the method can be used. Method: Therefore we apply STPA-Priv to a real world health scenario that involves a smart glucose measurement device used by children. Different kinds of data from the smart device including location data should be shared with the parents, physicians, and urban planners. This makes it a sociotechnical system that offers adequate and complex privacy risks to be found. Results: We find out that STPA-Priv is a structured method for privacy analysis and finds complex privacy risks. The method is supported by a tool called XSTAMPP which makes the analysis and its results more profound. Additionally, we learn that an iterative application of the steps might be necessary to find more privacy risks when more information about the system is available later. Conclusions: STPA-Priv helps to identify complex privacy risks that are derived from sociotechnical interactions in a system. It also outputs privacy constraints that are to be enforced by the system to ensure privacy.Comment: author's post-prin

Geo-Spotting: Mining Online Location-based Services for Optimal Retail Store Placement

The problem of identifying the optimal location for a new retail store has been the focus of past research, especially in the field of land economy, due to its importance in the success of a business. Traditional approaches to the problem have factored in demographics, revenue and aggregated human flow statistics from nearby or remote areas. However, the acquisition of relevant data is usually expensive. With the growth of location-based social networks, fine grained data describing user mobility and popularity of places has recently become attainable. In this paper we study the predictive power of various machine learning features on the popularity of retail stores in the city through the use of a dataset collected from Foursquare in New York. The features we mine are based on two general signals: geographic, where features are formulated according to the types and density of nearby places, and user mobility, which includes transitions between venues or the incoming flow of mobile users from distant areas. Our evaluation suggests that the best performing features are common across the three different commercial chains considered in the analysis, although variations may exist too, as explained by heterogeneities in the way retail facilities attract users. We also show that performance improves significantly when combining multiple features in supervised learning algorithms, suggesting that the retail success of a business may depend on multiple factors.Comment: Proceedings of the 19th ACM SIGKDD international conference on Knowledge discovery and data mining, Chicago, 2013, Pages 793-80

Creating business value from big data and business analytics : organizational, managerial and human resource implications

This paper reports on a research project, funded by the EPSRC’s NEMODE (New Economic Models in the Digital Economy, Network+) programme, explores how organizations create value from their increasingly Big Data and the challenges they face in doing so. Three case studies are reported of large organizations with a formal business analytics group and data volumes that can be considered to be ‘big’. The case organizations are MobCo, a mobile telecoms operator, MediaCo, a television broadcaster, and CityTrans, a provider of transport services to a major city. Analysis of the cases is structured around a framework in which data and value creation are mediated by the organization’s business analytics capability. This capability is then studied through a sociotechnical lens of organization/management, process, people, and technology. From the cases twenty key findings are identified. In the area of data and value creation these are: 1. Ensure data quality, 2. Build trust and permissions platforms, 3. Provide adequate anonymization, 4. Share value with data originators, 5. Create value through data partnerships, 6. Create public as well as private value, 7. Monitor and plan for changes in legislation and regulation. In organization and management: 8. Build a corporate analytics strategy, 9. Plan for organizational and cultural change, 10. Build deep domain knowledge, 11. Structure the analytics team carefully, 12. Partner with academic institutions, 13. Create an ethics approval process, 14. Make analytics projects agile, 15. Explore and exploit in analytics projects. In technology: 16. Use visualization as story-telling, 17. Be agnostic about technology while the landscape is uncertain (i.e., maintain a focus on value). In people and tools: 18. Data scientist personal attributes (curious, problem focused), 19. Data scientist as ‘bricoleur’, 20. Data scientist acquisition and retention through challenging work. With regards to what organizations should do if they want to create value from their data the paper further proposes: a model of the analytics eco-system that places the business analytics function in a broad organizational context; and a process model for analytics implementation together with a six-stage maturity model

Using big data for customer centric marketing

This chapter deliberates on “big data” and provides a short overview of business intelligence and emerging analytics. It underlines the importance of data for customer-centricity in marketing. This contribution contends that businesses ought to engage in marketing automation tools and apply them to create relevant, targeted customer experiences. Today’s business increasingly rely on digital media and mobile technologies as on-demand, real-time marketing has become more personalised than ever. Therefore, companies and brands are striving to nurture fruitful and long lasting relationships with customers. In a nutshell, this chapter explains why companies should recognise the value of data analysis and mobile applications as tools that drive consumer insights and engagement. It suggests that a strategic approach to big data could drive consumer preferences and may also help to improve the organisational performance.peer-reviewe

Analysing video and audio data: existing approaches and new innovations

Across many subject disciplines, video and audio data are recorded in order to document processes, procedures or interactions. These video and audio data are consequently analysed using a number of techniques, in order to try and make sense of what was happening at the time of the recording, sometimes in relation to initial hypotheses or sometimes in terms of a 'post hoc' analysis where a more grounded approach is used. This paper contains an overview of tools and techniques for examining video data and looks at potential new methods borrowed from the field of learning analytics, related to discourse analysis. Discourse analysis, where conversations and the spoken word are explored and dissected in detail, can provide us with information about the learning context and the ways in which learners interact with people and other resources in their environment

Sieving Through the Data to Find the Person: HR’s Imperative for Balancing Big Data with People Centricity

[Excerpt] With “big data” and “analytics” atop human resources (HR) professionals’ dictionaries, it is no wonder that some are calling it time to think of employees as data points and to scientifically make people decisions. These beget horrific images of what many employees already believe HR promotes: incessant change and downsizing solely for profit maximization. Yet, for HR to genuinely transition into the world of data-driven people solutions, it must leverage its roots in employee advocacy, understanding, and development. To best do this, HR must undertake three actions. First, HR can ease into people analytics, using the necessary time and effort to gain employee buy-in. Second, HR should stress the objectivity of data-driven decision making. Third, HR practitioners must exhibit empathy for those affected by such decisions

Group-In: Group Inference from Wireless Traces of Mobile Devices

This paper proposes Group-In, a wireless scanning system to detect static or mobile people groups in indoor or outdoor environments. Group-In collects only wireless traces from the Bluetooth-enabled mobile devices for group inference. The key problem addressed in this work is to detect not only static groups but also moving groups with a multi-phased approach based only noisy wireless Received Signal Strength Indicator (RSSIs) observed by multiple wireless scanners without localization support. We propose new centralized and decentralized schemes to process the sparse and noisy wireless data, and leverage graph-based clustering techniques for group detection from short-term and long-term aspects. Group-In provides two outcomes: 1) group detection in short time intervals such as two minutes and 2) long-term linkages such as a month. To verify the performance, we conduct two experimental studies. One consists of 27 controlled scenarios in the lab environments. The other is a real-world scenario where we place Bluetooth scanners in an office environment, and employees carry beacons for more than one month. Both the controlled and real-world experiments result in high accuracy group detection in short time intervals and sampling liberties in terms of the Jaccard index and pairwise similarity coefficient.Comment: This work has been funded by the EU Horizon 2020 Programme under Grant Agreements No. 731993 AUTOPILOT and No.871249 LOCUS projects. The content of this paper does not reflect the official opinion of the EU. Responsibility for the information and views expressed therein lies entirely with the authors. Proc. of ACM/IEEE IPSN'20, 202

Visual analytics on eye movement data reveal search patterns on dynamic and interactive maps

In this paper the results of a visual analytics approach on eye movement data are described which allows detecting underlying patterns in the scanpaths of the user’s during a visual search on a map. These patterns give insights in the user his cognitive processes or his mental map while working with interactive maps