Learning the Real Estate Market Resilience: The Effectiveness of Internet Platforms in Marketing Strategy

The era of unprecedented pandemic coronavirus disease (COVID-19) had affected many sectors especially tourism, aviation and sharing accommodation industry, which includes the hotel industry or peer-to-peer accommodation industry. The pandemic situation has also reflected the real estate market as a whole, thus requiring real estate agents to be more creative in marketing strategy from the way they reach imminent clients. Digital trend technology, the Internet and social media appear to have a huge impact on business and have created new marketing chances. Due to that, this research aims to study the effectiveness of Internet platforms by investigating the contents’ ranking of the platforms for marketing strategy by real estate agents. Quantitative analysis was adopted using Relative Importance Index analysis. This study can benefit the body of knowledge and the real estate industry in terms of marketing strategy. This research displayed Facebook as the main platform where businesses conduct their marketing strategy for sales or promoting the property. Furthermore, to lead to sales, estate agents need to post important component on social media and post it regularly to achieve engagement and maximise profit

The Impact of Information Technology on Real Estate Licensee Income

The evolution of the Internet and other forms of information technology are changing dramatically the way the real estate brokerage industry does business. While a number of previous studies have examined the earnings of real estate salespersons, few have looked at the use of information technology as it relates to real estate licensee income. The purpose of this study is to examine this relationship using a combination of factor analysis and regression modeling. The findings support a positive impact of information technology use on the earnings of real estate licensees

E-COMMERCE WEBSITE FOR REAL ESTATE AGENCY INTEGRATED WITH VIRTUAL REALITY

The birth of Internet can be said as the most important technological innovation to impact every aspect ofour lives since the inventionofthe automobile and the elevator. It created a borderless world for people to communicate and seek for information and new knowledge. The project is about developing a web site for a real estate agency that provides information on property available for sale and rent. The reason for this project is to encourage more Malaysians to use Internet as a medium for online shopping, to increase the rate of Internet usage in Malaysia, and to provide a real estate service for people in the Ipoh regionas there is no company that focus its operations for the Ipoh market. The objectiveof the project is to design a website for real estate industry, to analyze the potential and suitability of E-Commerce in the real estate industry, and to evaluate the potential ofE-Commercein the real estate industry. The website is developed based on the System Development Life Cycle (SDLC). It consists of four phases; analysis phase,designphase, development phase,and evaluation phase. The methodology is usedto plan the development of the project To evaluate the efficiency of the website in overcoming the problems, a test has been conducted. From the test, it seems that the participants are willing to try this kind of service and agree that real estate industry can gain benefits from the Internet. As to conclude, we must firstly understand the drivers of the technology innovation. Malaysia has a hugepotential for Internet procurement and we shall not wasting the advantage that we have

E-commerce in the Malaysian real estate agency industry

Advances in Information and Communications Technology have revolutionised the ways of doing business in the real estate industry. However, scarce literature on real estate agency Internet adoption, particularly in Malaysia limits understanding on the extent of applications and implications of Internet on real estate agency business activities. Thus, this study aims to investigate how real estate agencies in Malaysia adopt Internet strategy, focusing on websites, in their business activities. Questionnaires were distributed to 21 registered real estate agencies in Johor Bahru to obtain information on the firm’s background, use and impact of websites on the firms’ business. Analysis results showed active participation and utilisation of Internet by Malaysian real estate agency firms. Websites were used as a platform to promote the company’s brand and property listings to the prospective buyers. There was a positive relationship between website and sale generation with number of website visitors being an important factor in sales generation. Consumers concern for information security remained a major barrier in the real estate business. The findings of this study enhances understanding on website use and impact in the real estate agencies business. Further study may explore other types of Internet strategy such as emails and social media

E-COMMERCE WEBSITE FOR REAL ESTATE AGENCY INTEGRATED WITH VIRTUAL REALITY

The birth of Internet can be said as the most important technological innovation to impact every aspect ofour lives since the inventionofthe automobile and the elevator. It created a borderless world for people to communicate and seek for information and new knowledge. The project is about developing a web site for a real estate agency that provides information on property available for sale and rent. The reason for this project is to encourage more Malaysians to use Internet as a medium for online shopping, to increase the rate of Internet usage in Malaysia, and to provide a real estate service for people in the Ipoh regionas there is no company that focus its operations for the Ipoh market. The objectiveof the project is to design a website for real estate industry, to analyze the potential and suitability of E-Commerce in the real estate industry, and to evaluate the potential ofE-Commercein the real estate industry. The website is developed based on the System Development Life Cycle (SDLC). It consists of four phases; analysis phase,designphase, development phase,and evaluation phase. The methodology is usedto plan the development of the project To evaluate the efficiency of the website in overcoming the problems, a test has been conducted. From the test, it seems that the participants are willing to try this kind of service and agree that real estate industry can gain benefits from the Internet. As to conclude, we must firstly understand the drivers of the technology innovation. Malaysia has a hugepotential for Internet procurement and we shall not wasting the advantage that we have

Consequences that retailer storing strategies and retail performance across markets have on real estate investments

Thesis (S.M. in Real Estate Development)--Massachusetts Institute of Technology, Program in Real Estate Development in Conjunction with the Center for Real Estate, 2011.This electronic version was submitted by the student author. The certified thesis is available in the Institute Archives and Special Collections.Cataloged from student submitted PDF version of thesis.Includes bibliographical references (p. 107-110).The retail industry in the 21st century is undergoing a confluence of transformative changes. In this paper we discuss particularly noteworthy changes related to demography, retail economics and the Internet. We note how, in reaction to those transformations, brick-and-mortar retailers have developed innovative strategies to maintain growth and store performance, such as urban market penetration and multi-channel selling. We also have done a rigorous analysis of retail performance across major U.S. markets to determine the ex post and ex ante effects of trends and strategy changes. The hypothesis of this paper is that the conventional definition of "good" retail real estate has substantially changed in the last decade. The analytic approach of this paper is to: 1) observe broad retail industry trends, 2) conduct industry interviews to identify corresponding retailer strategy shifts, 3) perform cross-metro analysis of retail performance and 4) extrapolate meaningful effects on retail real estate. This provides owners, operators and developers of retail properties insight into the evolving characteristics and needs of tenants as they adapt to the new retail environment. Conclusions include description of the attributes of markets, properties, tenant mixes and amenities that best support contemporary retailing. Commentary and analysis is also provided on the impact of e-commerce and bricks-and-mortar retailers' adoption of multi-channel selling. Some results are that larger, denser markets have less consumption per capita, but those markets are generally underserved and have greater store gross revenues. Retailers are motivated to enter urban markets with flexible prototypes and online platforms. Population growth serves as a wealth proxy and corresponds strongly with sales growth. Housing prices are positively correlated to retail sales. Income growth has a much stronger relationship to sales performance than static income levels. Ethnicities and incomes are sorted and stratified in dense markets, making performance forecasting more nuanced. Relatively higher Internet usage in a metro corresponds to significantly higher brick-and-mortar retail sales.by Kevin William Fagan.S.M.in Real Estate Developmen

Future of the downtown regional shopping center

Thesis (M.C.P. and S.M.)--Massachusetts Institute of Technology, Dept. of Urban Studies and Planning, 2000.Includes bibliographical references (p. 110-112).The proliferation of Internet shopping as a viable retail format has attracted a great deal of media attention about its potential impacts on place-based shopping. Specifically, the growing estimates of online retail sales have caused the real estate industry to become increasingly concerned about the ability of Internet shopping to replace shopping at bricks-and-mortar stores. However, the current research and literature lacks a systematic assessment of the potential impacts of this emerging retail format on the traditional models of shopping. Without such an assessment, planners and real estate professionals will find it difficult to navigate the various claims in the media and are faced with great uncertainty about their traditional practices. This thesis develops a structured approach to explore the potential impacts of e-tailing on place based shopping. The analysis focuses on the downtown regional shopping center as the prototype of study. The value chain concept is applied to disaggregate retailing into its fundamental components and their related real estate connections in order to identify traditional critical success factors of the downtown shopping center. Three additional factors are introduced to the analysis to reflect the changing nature of shopping. To inform the assessment of the potential impact of e-tailing on each factor, literature research and six qualitative interviews with experts from the field of planning, retailing, and real estate were conducted. The analysis showed that Internet shopping will not replace place-based shopping at the downtown regional shopping center but will significantly modify the critical success factors and their relative importance. These changes reveal three themes for the future role of the downtown regional shopping center in the city. The themes are: i) there will be a strong interaction between e-tailing and the downtown shopping center; ii) technology will drive an increased demand for experiential activities in the city; and iii) convenience, task-oriented shopping for goods that require less touch and interaction will be done elsewhere. The thesis concludes with recommendations for planners and real estate professionals on how to address the future role of the downtown shopping center and prepare for the evolution of "e-commerce" into "experiential commerce."by Meegan K. Massagli.M.C.P.and S.M

Small Business: Big Challenge

In recent years, the contributions of small business to the American economy have become increasingly apparent. Small firms are a significant source of new jobs, and play crucial roles in the development of new technologies and provision of economic opportunities. Small businesses may be especially critical to the regional economies of upstate New York, where a number of large employers have either moved their operations or scaled back their workforces. As a result, it is important to understand the factors that affect small business growth in the region. Recognizing the growing importance of small firms to the upstate New York economy, the Buffalo Branch of the Federal Reserve Bank of New York in partnership with the Center for Governmental Research (CGR) surveyed small businesses in western and central New York State. Small business owners know firsthand the challenges of operating a business in the region, and their insight is vital to comprehending what is necessary for future job growth

The Internet and Consumer Choice

Presents findings on how heavily consumers rely on the Internet to research and buy music, cell phones, and real estate; whether they post online comments on purchased products; and whether the Internet circumvents traditional means of purchase