Digital Product Perception and User Satisfaction Relationship: Can They Create Feedback Intention?

Agile product development principles emphasize user collaboration and continuous improvement. It sometimes bothers users if they have less time, commitment and knowledge to become involved in the lengthy process of product development. Giving online feedback could be another way of contributing to product improvement. However, not all users are willing to leave reviews on online platforms. This study attempts to uncover the factors behind user feedback intention and the relationship between user roles in an agile approach. The questionnaire was completed by 113 respondents from all over Indonesia who have knowledge and experience in using digital products. The data was processed further by applying the PLS-SEM technique using the SmartPLS 3 application. The proposed model supported the positive influence of product perception on user satisfaction, and user satisfaction’s positive impact on feedback intention. Product perception is the first-order construct of attitude and perceived usefulness; meanwhile, perceived quality is influenced by product perception. This study's theoretical contribution sheds light on the relationship between user satisfaction, perception and feedback intention. Moreover, it provides practitioners practical implications towards understanding how to gather user feedback to support the initial idea in product improvement using an agile approach

Comparing the Effects of User Generated Video Reviews and Brand Generated Advertisements on Consumer Decisions on YouTube

This empirical study examines the effects of user generated vlogs (UGV) versus brand generated ads (BGA) on consumer decisions on YouTube. UGV refers to any type of review video content about brands or products, created and published by users on YouTube. BGA refers to brand generated advertisements on YouTube. Guided by the elaboration likelihood model of persuasion, this online experimental research involved a 2 (source: UGV versus BGA) X 2 (involvement: high versus low) X 2 (gender: male versus female) between-subjects research design. Results showed that UGV elicited significantly greater effects on consumer brand attitudes and purchase intentions than BGA, when involvement was high. No significant gender differences were observed. In a constantly growing YouTube influencer economy, this study offers important theoretical and managerial implications

Persuasion: an analysis and common frame of reference for IS research

Information Systems (IS) researchers persistently examine how Information and Communications Technology (ICT) changes attitudes and behaviours but rarely leverage the persuasion literature when doing so. The hesitance of IS researchers to leverage persuasion literature may be due to this literature’s well-documented complexity. This study aims to reduce the difficulty of understanding and applying persuasion theory within IS research. The study achieves this aim by developing a common frame of reference to help IS researchers to conceptualise persuasion and to conceptually differentiate persuasion from related concepts. In doing this, the study also comprehensively summarises existing research and theory and provides a set of suggestions to guide future IS research into persuasion and behaviour change

Digital Immigrant Teachers’ Technology Integration and In-Service Professional Development: An Interpretative Phenomenological Analysis

The purpose of this interpretative phenomenological analysis (IPA) research study was to describe and interpret the digital integration learning experiences of digital immigrant teachers at a southeastern United States school system. Digital immigrant teachers represent a large segment of the teachers in American classrooms. Digital immigrant teachers desire to be effective educators in today’s digital technology-rich classrooms, yet they have struggled due to a lack of technological knowledge and with knowing how to effectively integrate digital tools in their practices. Theories that guided this study were constructivism and Mishra and Koehler’s TPACK, a conceptual knowledge framework that considers technological knowledge to be an integral part a teacher’s knowledge base for learning how to integrate technology in their instructional practices. A questionnaire, semi-structured interviews, and focus groups interviews provided a thick, rich description of digital immigrant teachers educational journey into a world full of digital technologies. Data was analyzed using the IPA research framework developed by Jonathan A. Smith. Findings revealed digital technology integration has two sides to its coin, and current in-service technology-focused professional development (PD) has been inconsistent in meeting of the needs of these adult learners. A learner-focused in-service PD approach was recommended to help teachers purposefully integrate digital technology. Recommendations for further research were to replicate the study with other groups of digital immigrant teachers, to study the lived experiences of PD designers and trainers, and to comprehensively study the full impact of the digital technologies on today’s learners due to concerns voiced by these teachers

Online banking operations management: security concerns on trust in mobile banking system

This thesis was submitted for the award of Doctor of Philosophy and was awarded by Brunel University LondonWhile trust is considered a central aspect of the success of mobile banking systems, privacy and security concerns are seen as the biggest obstacles to building trust in this system. Due to the high level of perceived risk, it is critical for mobile banking managers to reduce the effect of these concerns and foster users’ trust in order to increase the adoption of this service. However, while existing studies have identified the antecedents to trust and their direct effect on it, we still do not know how a persuasive message, which includes privacy and security polices of the mobile banking services, can change trust in this service and how privacy and security concerns play a role in this persuasion process. Determining the variables that are related to developing trust in mobile banking services is crucial in the development of successful tools to improve the consumption of this service. Therefore, this study has set out to investigate and explain the persuasion process used to increase trust in the mobile banking system, with a focus on privacy and security concerns. In particular, it is argued that security and privacy concerns play a positive moderating role in the persuasion process. In particular, this study has involved developing and testing a framework built on the Elaboration Likelihood Model (ELM), which is one of the most widely used theoretical frameworks for explaining how peoples’ attitudes are affected by persuasive messages. Thus, built on the ELM, this thesis tests the effect of both the quality of the argument and the credibility of the source of trust. Source credibility includes two common dimensions, which are source expertise and trustworthiness. Security and privacy concerns are added as moderators to test whether they affect the link between the argument of quality and trust. The research framework has been implemented with a sample of 358 mobile banking users in the UK. By using Statistical Package for the Social Science (SPSS) version 20, the data analysis shows significant support for the research model. The aim of this thesis is to contribute to this growing area of research by developing a theoretical model based on the Elaboration Likelihood Model for trust in mobile banking, which could significantly extend the reliability and validity of the previous research. The result of the current research is important for mobile banking managers. It will help to increase trust in this service, which will provide benefits to users and banks alike