An agent-based fuzzy cognitive map approach to the strategic marketing planning for industrial firms

This is the post-print version of the final paper published in Industrial Marketing Management. The published article is available from the link below. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. Copyright @ 2013 Elsevier B.V.Industrial marketing planning is a typical example of an unstructured decision making problem due to the large number of variables to consider and the uncertainty imposed on those variables. Although abundant studies identified barriers and facilitators of effective industrial marketing planning in practice, the literature still lacks practical tools and methods that marketing managers can use for the task. This paper applies fuzzy cognitive maps (FCM) to industrial marketing planning. In particular, agent based inference method is proposed to overcome dynamic relationships, time lags, and reusability issues of FCM evaluation. MACOM simulator also is developed to help marketing managers conduct what-if scenarios to see the impacts of possible changes on the variables defined in an FCM that represents industrial marketing planning problem. The simulator is applied to an industrial marketing planning problem for a global software service company in South Korea. This study has practical implication as it supports marketing managers for industrial marketing planning that has large number of variables and their cause–effect relationships. It also contributes to FCM theory by providing an agent based method for the inference of FCM. Finally, MACOM also provides academics in the industrial marketing management discipline with a tool for developing and pre-verifying a conceptual model based on qualitative knowledge of marketing practitioners.Ministry of Education, Science and Technology (Korea

Distributed Hybrid Simulation of the Internet of Things and Smart Territories

This paper deals with the use of hybrid simulation to build and compose heterogeneous simulation scenarios that can be proficiently exploited to model and represent the Internet of Things (IoT). Hybrid simulation is a methodology that combines multiple modalities of modeling/simulation. Complex scenarios are decomposed into simpler ones, each one being simulated through a specific simulation strategy. All these simulation building blocks are then synchronized and coordinated. This simulation methodology is an ideal one to represent IoT setups, which are usually very demanding, due to the heterogeneity of possible scenarios arising from the massive deployment of an enormous amount of sensors and devices. We present a use case concerned with the distributed simulation of smart territories, a novel view of decentralized geographical spaces that, thanks to the use of IoT, builds ICT services to manage resources in a way that is sustainable and not harmful to the environment. Three different simulation models are combined together, namely, an adaptive agent-based parallel and distributed simulator, an OMNeT++ based discrete event simulator and a script-language simulator based on MATLAB. Results from a performance analysis confirm the viability of using hybrid simulation to model complex IoT scenarios.Comment: arXiv admin note: substantial text overlap with arXiv:1605.0487

Modeling the Internet of Things: a simulation perspective

This paper deals with the problem of properly simulating the Internet of Things (IoT). Simulating an IoT allows evaluating strategies that can be employed to deploy smart services over different kinds of territories. However, the heterogeneity of scenarios seriously complicates this task. This imposes the use of sophisticated modeling and simulation techniques. We discuss novel approaches for the provision of scalable simulation scenarios, that enable the real-time execution of massively populated IoT environments. Attention is given to novel hybrid and multi-level simulation techniques that, when combined with agent-based, adaptive Parallel and Distributed Simulation (PADS) approaches, can provide means to perform highly detailed simulations on demand. To support this claim, we detail a use case concerned with the simulation of vehicular transportation systems.Comment: Proceedings of the IEEE 2017 International Conference on High Performance Computing and Simulation (HPCS 2017

iTETRIS Platform Architecture for the Integration of Cooperative Traffic and Wireless Simulations

The use of cooperative wireless communications can support driving through dynamic exchange of Vehicle-to-Vehicle (V2V) and Vehicle-to-Infrastructure (V2I) messages. Traffic applications based on such systems will be able to generate a safer, faster, cheaper and cleaner way for people and goods to move. In this context, the iTERIS project aims at providing the framework to combine traffic mobility and wireless communication simulations for large scale testing of traffic management solutions based on cooperative systems. This paper addresses the description and explanation of the implementation choices taken to build a modular and interoperable architecture integrating heterogeneous traffic and wireless simulators, and application algorithms supporting traffic management strategies. The functions of an “in-between” control system for managing correct simulation executions over the platform are presented. The inter-block interaction procedures identified to ensure optimum data transfer for simulation efficiency are also introduced

FMI Compliant Approach to Investigate the Impact of Communication to Islanded Microgrid Secondary Control

In multi-master islanded microgrids, the inverter controllers need to share the signals and to coordinate, in either centralized or distributed way, in order to operate properly and to assure a good functionality of the grid. The central controller is used in centralized strategy. In distributed control, Multi-agent system (MAS) is considered to be a suitable solution for coordination of such system. However the latency and disturbance of the network may disturb the communication from central controller to local controllers or among agents or and negatively influence the grid operation. As a consequence, communication aspects need to be properly addressed during the control design and assessment. In this paper, we propose a holistic approach with co-simulation using Functional Mockup Interface (FMI) standard to validate the microgrid control system taking into account the communication network. A use-case of islanded microgrid frequency secondary control with MAS under consensus algorithm is implemented to demonstrate the impact of communication and to illustrate the proposed holistic approach.Comment: Proceedings of the IEEE PES ISGT Asia 2017 conferenc

Near-Optimal Adversarial Policy Switching for Decentralized Asynchronous Multi-Agent Systems

A key challenge in multi-robot and multi-agent systems is generating solutions that are robust to other self-interested or even adversarial parties who actively try to prevent the agents from achieving their goals. The practicality of existing works addressing this challenge is limited to only small-scale synchronous decision-making scenarios or a single agent planning its best response against a single adversary with fixed, procedurally characterized strategies. In contrast this paper considers a more realistic class of problems where a team of asynchronous agents with limited observation and communication capabilities need to compete against multiple strategic adversaries with changing strategies. This problem necessitates agents that can coordinate to detect changes in adversary strategies and plan the best response accordingly. Our approach first optimizes a set of stratagems that represent these best responses. These optimized stratagems are then integrated into a unified policy that can detect and respond when the adversaries change their strategies. The near-optimality of the proposed framework is established theoretically as well as demonstrated empirically in simulation and hardware