81,016 research outputs found
AN IMPROVEMENT TO E-COMMERCE RECOMMENDATION USING PRODUCT NETWORK ANALYSIS
To help consumers find the most wanted products effectively, e-commerce recommendation saves lots of time spent on viewing unnecessary web pages and increases revenue for ecommerce websites. Because of this significance, this paper concentrates on technology of recommendation and makes an improvement to recommender system. To solve the problem of current technology that only concerns association between two products, this model considers the product network and guides consumers to view products following the intended path. The object is to maximize revenue of the entire product network. An empirical study of yhd.com shows our model is more effective than current model
Multi-modal Embedding Fusion-based Recommender
Recommendation systems have lately been popularized globally, with primary
use cases in online interaction systems, with significant focus on e-commerce
platforms. We have developed a machine learning-based recommendation platform,
which can be easily applied to almost any items and/or actions domain. Contrary
to existing recommendation systems, our platform supports multiple types of
interaction data with multiple modalities of metadata natively. This is
achieved through multi-modal fusion of various data representations. We
deployed the platform into multiple e-commerce stores of different kinds, e.g.
food and beverages, shoes, fashion items, telecom operators. Here, we present
our system, its flexibility and performance. We also show benchmark results on
open datasets, that significantly outperform state-of-the-art prior work.Comment: 7 pages, 8 figure
What attracts vehicle consumers’ buying:A Saaty scale-based VIKOR (SSC-VIKOR) approach from after-sales textual perspective?
Purpose:
The increasingly booming e-commerce development has stimulated vehicle consumers to express individual reviews through online forum. The purpose of this paper is to probe into the vehicle consumer consumption behavior and make recommendations for potential consumers from textual comments viewpoint.
Design/methodology/approach:
A big data analytic-based approach is designed to discover vehicle consumer consumption behavior from online perspective. To reduce subjectivity of expert-based approaches, a parallel Naïve Bayes approach is designed to analyze the sentiment analysis, and the Saaty scale-based (SSC) scoring rule is employed to obtain specific sentimental value of attribute class, contributing to the multi-grade sentiment classification. To achieve the intelligent recommendation for potential vehicle customers, a novel SSC-VIKOR approach is developed to prioritize vehicle brand candidates from a big data analytical viewpoint.
Findings:
The big data analytics argue that “cost-effectiveness” characteristic is the most important factor that vehicle consumers care, and the data mining results enable automakers to better understand consumer consumption behavior.
Research limitations/implications:
The case study illustrates the effectiveness of the integrated method, contributing to much more precise operations management on marketing strategy, quality improvement and intelligent recommendation.
Originality/value:
Researches of consumer consumption behavior are usually based on survey-based methods, and mostly previous studies about comments analysis focus on binary analysis. The hybrid SSC-VIKOR approach is developed to fill the gap from the big data perspective
Contextual Sequence Modeling for Recommendation with Recurrent Neural Networks
Recommendations can greatly benefit from good representations of the user
state at recommendation time. Recent approaches that leverage Recurrent Neural
Networks (RNNs) for session-based recommendations have shown that Deep Learning
models can provide useful user representations for recommendation. However,
current RNN modeling approaches summarize the user state by only taking into
account the sequence of items that the user has interacted with in the past,
without taking into account other essential types of context information such
as the associated types of user-item interactions, the time gaps between events
and the time of day for each interaction. To address this, we propose a new
class of Contextual Recurrent Neural Networks for Recommendation (CRNNs) that
can take into account the contextual information both in the input and output
layers and modifying the behavior of the RNN by combining the context embedding
with the item embedding and more explicitly, in the model dynamics, by
parametrizing the hidden unit transitions as a function of context information.
We compare our CRNNs approach with RNNs and non-sequential baselines and show
good improvements on the next event prediction task
Learning and Transferring IDs Representation in E-commerce
Many machine intelligence techniques are developed in E-commerce and one of
the most essential components is the representation of IDs, including user ID,
item ID, product ID, store ID, brand ID, category ID etc. The classical
encoding based methods (like one-hot encoding) are inefficient in that it
suffers sparsity problems due to its high dimension, and it cannot reflect the
relationships among IDs, either homogeneous or heterogeneous ones. In this
paper, we propose an embedding based framework to learn and transfer the
representation of IDs. As the implicit feedbacks of users, a tremendous amount
of item ID sequences can be easily collected from the interactive sessions. By
jointly using these informative sequences and the structural connections among
IDs, all types of IDs can be embedded into one low-dimensional semantic space.
Subsequently, the learned representations are utilized and transferred in four
scenarios: (i) measuring the similarity between items, (ii) transferring from
seen items to unseen items, (iii) transferring across different domains, (iv)
transferring across different tasks. We deploy and evaluate the proposed
approach in Hema App and the results validate its effectiveness.Comment: KDD'18, 9 page
Recurrent Latent Variable Networks for Session-Based Recommendation
In this work, we attempt to ameliorate the impact of data sparsity in the
context of session-based recommendation. Specifically, we seek to devise a
machine learning mechanism capable of extracting subtle and complex underlying
temporal dynamics in the observed session data, so as to inform the
recommendation algorithm. To this end, we improve upon systems that utilize
deep learning techniques with recurrently connected units; we do so by adopting
concepts from the field of Bayesian statistics, namely variational inference.
Our proposed approach consists in treating the network recurrent units as
stochastic latent variables with a prior distribution imposed over them. On
this basis, we proceed to infer corresponding posteriors; these can be used for
prediction and recommendation generation, in a way that accounts for the
uncertainty in the available sparse training data. To allow for our approach to
easily scale to large real-world datasets, we perform inference under an
approximate amortized variational inference (AVI) setup, whereby the learned
posteriors are parameterized via (conventional) neural networks. We perform an
extensive experimental evaluation of our approach using challenging benchmark
datasets, and illustrate its superiority over existing state-of-the-art
techniques
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