A review of associative classification mining

Associative classification mining is a promising approach in data mining that utilizes the association rule discovery techniques to construct classification systems, also known as associative classifiers. In the last few years, a number of associative classification algorithms have been proposed, i.e. CPAR, CMAR, MCAR, MMAC and others. These algorithms employ several different rule discovery, rule ranking, rule pruning, rule prediction and rule evaluation methods. This paper focuses on surveying and comparing the state-of-the-art associative classification techniques with regards to the above criteria. Finally, future directions in associative classification, such as incremental learning and mining low-quality data sets, are also highlighted in this paper

Effective pattern discovery for text mining

Many data mining techniques have been proposed for mining useful patterns in text documents. However, how to effectively use and update discovered patterns is still an open research issue, especially in the domain of text mining. Since most existing text mining methods adopted term-based approaches, they all suffer from the problems of polysemy and synonymy. Over the years, people have often held the hypothesis that pattern (or phrase) based approaches should perform better than the term-based ones, but many experiments did not support this hypothesis. This paper presents an innovative technique, effective pattern discovery which includes the processes of pattern deploying and pattern evolving, to improve the effectiveness of using and updating discovered patterns for finding relevant and interesting information. Substantial experiments on RCV1 data collection and TREC topics demonstrate that the proposed solution achieves encouraging performance

Re-mining item associations: methodology and a case study in apparel retailing

Association mining is the conventional data mining technique for analyzing market basket data and it reveals the positive and negative associations between items. While being an integral part of transaction data, pricing and time information have not been integrated into market basket analysis in earlier studies. This paper proposes a new approach to mine price, time and domain related attributes through re-mining of association mining results. The underlying factors behind positive and negative relationships can be characterized and described through this second data mining stage. The applicability of the methodology is demonstrated through the analysis of data coming from a large apparel retail chain, and its algorithmic complexity is analyzed in comparison to the existing techniques

Specious rules: an efficient and effective unifying method for removing misleading and uninformative patterns in association rule mining

We present theoretical analysis and a suite of tests and procedures for addressing a broad class of redundant and misleading association rules we call \emph{specious rules}. Specious dependencies, also known as \emph{spurious}, \emph{apparent}, or \emph{illusory associations}, refer to a well-known phenomenon where marginal dependencies are merely products of interactions with other variables and disappear when conditioned on those variables. The most extreme example is Yule-Simpson's paradox where two variables present positive dependence in the marginal contingency table but negative in all partial tables defined by different levels of a confounding factor. It is accepted wisdom that in data of any nontrivial dimensionality it is infeasible to control for all of the exponentially many possible confounds of this nature. In this paper, we consider the problem of specious dependencies in the context of statistical association rule mining. We define specious rules and show they offer a unifying framework which covers many types of previously proposed redundant or misleading association rules. After theoretical analysis, we introduce practical algorithms for detecting and pruning out specious association rules efficiently under many key goodness measures, including mutual information and exact hypergeometric probabilities. We demonstrate that the procedure greatly reduces the number of associations discovered, providing an elegant and effective solution to the problem of association mining discovering large numbers of misleading and redundant rules.Comment: Note: This is a corrected version of the paper published in SDM'17. In the equation on page 4, the range of the sum has been correcte

Automatic domain ontology extraction for context-sensitive opinion mining

Automated analysis of the sentiments presented in online consumer feedbacks can facilitate both organizations’ business strategy development and individual consumers’ comparison shopping. Nevertheless, existing opinion mining methods either adopt a context-free sentiment classification approach or rely on a large number of manually annotated training examples to perform context sensitive sentiment classification. Guided by the design science research methodology, we illustrate the design, development, and evaluation of a novel fuzzy domain ontology based contextsensitive opinion mining system. Our novel ontology extraction mechanism underpinned by a variant of Kullback-Leibler divergence can automatically acquire contextual sentiment knowledge across various product domains to improve the sentiment analysis processes. Evaluated based on a benchmark dataset and real consumer reviews collected from Amazon.com, our system shows remarkable performance improvement over the context-free baseline