People on Drugs: Credibility of User Statements in Health Communities

Online health communities are a valuable source of information for patients and physicians. However, such user-generated resources are often plagued by inaccuracies and misinformation. In this work we propose a method for automatically establishing the credibility of user-generated medical statements and the trustworthiness of their authors by exploiting linguistic cues and distant supervision from expert sources. To this end we introduce a probabilistic graphical model that jointly learns user trustworthiness, statement credibility, and language objectivity. We apply this methodology to the task of extracting rare or unknown side-effects of medical drugs --- this being one of the problems where large scale non-expert data has the potential to complement expert medical knowledge. We show that our method can reliably extract side-effects and filter out false statements, while identifying trustworthy users that are likely to contribute valuable medical information

Multimodal Content Analysis for Effective Advertisements on YouTube

The rapid advances in e-commerce and Web 2.0 technologies have greatly increased the impact of commercial advertisements on the general public. As a key enabling technology, a multitude of recommender systems exists which analyzes user features and browsing patterns to recommend appealing advertisements to users. In this work, we seek to study the characteristics or attributes that characterize an effective advertisement and recommend a useful set of features to aid the designing and production processes of commercial advertisements. We analyze the temporal patterns from multimedia content of advertisement videos including auditory, visual and textual components, and study their individual roles and synergies in the success of an advertisement. The objective of this work is then to measure the effectiveness of an advertisement, and to recommend a useful set of features to advertisement designers to make it more successful and approachable to users. Our proposed framework employs the signal processing technique of cross modality feature learning where data streams from different components are employed to train separate neural network models and are then fused together to learn a shared representation. Subsequently, a neural network model trained on this joint feature embedding representation is utilized as a classifier to predict advertisement effectiveness. We validate our approach using subjective ratings from a dedicated user study, the sentiment strength of online viewer comments, and a viewer opinion metric of the ratio of the Likes and Views received by each advertisement from an online platform.Comment: 11 pages, 5 figures, ICDM 201

From Pixels to Sentiment: Fine-tuning CNNs for Visual Sentiment Prediction

Visual multimedia have become an inseparable part of our digital social lives, and they often capture moments tied with deep affections. Automated visual sentiment analysis tools can provide a means of extracting the rich feelings and latent dispositions embedded in these media. In this work, we explore how Convolutional Neural Networks (CNNs), a now de facto computational machine learning tool particularly in the area of Computer Vision, can be specifically applied to the task of visual sentiment prediction. We accomplish this through fine-tuning experiments using a state-of-the-art CNN and via rigorous architecture analysis, we present several modifications that lead to accuracy improvements over prior art on a dataset of images from a popular social media platform. We additionally present visualizations of local patterns that the network learned to associate with image sentiment for insight into how visual positivity (or negativity) is perceived by the model.Comment: Accepted for publication in Image and Vision Computing. Models and source code available at https://github.com/imatge-upc/sentiment-201

A Sentimental Education: Sentiment Analysis Using Subjectivity Summarization Based on Minimum Cuts

Sentiment analysis seeks to identify the viewpoint(s) underlying a text span; an example application is classifying a movie review as "thumbs up" or "thumbs down". To determine this sentiment polarity, we propose a novel machine-learning method that applies text-categorization techniques to just the subjective portions of the document. Extracting these portions can be implemented using efficient techniques for finding minimum cuts in graphs; this greatly facilitates incorporation of cross-sentence contextual constraints.Comment: Data available at http://www.cs.cornell.edu/people/pabo/movie-review-data