Personality in Computational Advertising: A Benchmark

In the last decade, new ways of shopping online have increased the possibility of buying products and services more easily and faster than ever. In this new context, personality is a key determinant in the decision making of the consumer when shopping. A person’s buying choices are influenced by psychological factors like impulsiveness; indeed some consumers may be more susceptible to making impulse purchases than others. Since affective metadata are more closely related to the user’s experience than generic parameters, accurate predictions reveal important aspects of user’s attitudes, social life, including attitude of others and social identity. This work proposes a highly innovative research that uses a personality perspective to determine the unique associations among the consumer’s buying tendency and advert recommendations. In fact, the lack of a publicly available benchmark for computational advertising do not allow both the exploration of this intriguing research direction and the evaluation of recent algorithms. We present the ADS Dataset, a publicly available benchmark consisting of 300 real advertisements (i.e., Rich Media Ads, Image Ads, Text Ads) rated by 120 unacquainted individuals, enriched with Big-Five users’ personality factors and 1,200 personal users’ pictures

Collaborative Filtering with Preferences Inferred from Brain Signals

Collaborative filtering is a common technique in which interaction data from a large number of users are used to recommend items to an individual that the individual may prefer but has not interacted with. Previous approaches have achieved this using a variety of behavioral signals, from dwell time and clickthrough rates to self-reported ratings. However, such signals are mere estimations of the real underlying preferences of the users. Here, we use brain-computer interfacing to infer preferences directly from the human brain. We then utilize these preferences in a collaborative filtering setting and report results from an experiment where brain inferred preferences are used in a neural collaborative filtering framework. Our results demonstrate, for the first time, that brain-computer interfacing can provide a viable alternative for behavioral and self-reported preferences in realistic recommendation scenarios. We also discuss the broader implications of our findings for personalization systems and user privacy.Peer reviewe

Tourist experiences recommender system based on emotion recognition with wearable data

The collection of physiological data from people has been facilitated due to the mass use of cheap wearable devices. Although the accuracy is low compared to specialized healthcare devices, these can be widely applied in other contexts. This study proposes the architecture for a tourist experiences recommender system (TERS) based on the user’s emotional states who wear these devices. The issue lies in detecting emotion from Heart Rate (HR) measurements obtained from these wearables. Unlike most state-of-the-art studies, which have elicited emotions in controlled experiments and with high-accuracy sensors, this research’s challenge consisted of emotion recognition (ER) in the daily life context of users based on the gathering of HR data. Furthermore, an objective was to generate the tourist recommendation considering the emotional state of the device wearer. The method used comprises three main phases: The first was the collection of HR measurements and labeling emotions through mobile applications. The second was emotional detection using deep learning algorithms. The final phase was the design and validation of the TERS-ER. In this way, a dataset of HR measurements labeled with emotions was obtained as results. Among the different algorithms tested for ER, the hybrid model of Convolutional Neural Networks (CNN) and Long Short-Term Memory (LSTM) networks had promising results. Moreover, concerning TERS, Collaborative Filtering (CF) using CNN showed better performance.This research was financially supported by the Ministry of Science, Technology, and Innovation of Colombia (733-2015) and by the Universidad Santo Tomás Seccional Tunja. We thank the members of the GICAC group (Research Group in Administrative and Accounting Sciences) of the Universidad Santo Tomás Seccional Tunja for their participation in the experimental phase of this investigation

Personalization in cultural heritage: the road travelled and the one ahead

Over the last 20 years, cultural heritage has been a favored domain for personalization research. For years, researchers have experimented with the cutting edge technology of the day; now, with the convergence of internet and wireless technology, and the increasing adoption of the Web as a platform for the publication of information, the visitor is able to exploit cultural heritage material before, during and after the visit, having different goals and requirements in each phase. However, cultural heritage sites have a huge amount of information to present, which must be filtered and personalized in order to enable the individual user to easily access it. Personalization of cultural heritage information requires a system that is able to model the user (e.g., interest, knowledge and other personal characteristics), as well as contextual aspects, select the most appropriate content, and deliver it in the most suitable way. It should be noted that achieving this result is extremely challenging in the case of first-time users, such as tourists who visit a cultural heritage site for the first time (and maybe the only time in their life). In addition, as tourism is a social activity, adapting to the individual is not enough because groups and communities have to be modeled and supported as well, taking into account their mutual interests, previous mutual experience, and requirements. How to model and represent the user(s) and the context of the visit and how to reason with regard to the information that is available are the challenges faced by researchers in personalization of cultural heritage. Notwithstanding the effort invested so far, a definite solution is far from being reached, mainly because new technology and new aspects of personalization are constantly being introduced. This article surveys the research in this area. Starting from the earlier systems, which presented cultural heritage information in kiosks, it summarizes the evolution of personalization techniques in museum web sites, virtual collections and mobile guides, until recent extension of cultural heritage toward the semantic and social web. The paper concludes with current challenges and points out areas where future research is needed

Looking Beyond a Clever Narrative: Visual Context and Attention are Primary Drivers of Affect in Video Advertisements

Emotion evoked by an advertisement plays a key role in influencing brand recall and eventual consumer choices. Automatic ad affect recognition has several useful applications. However, the use of content-based feature representations does not give insights into how affect is modulated by aspects such as the ad scene setting, salient object attributes and their interactions. Neither do such approaches inform us on how humans prioritize visual information for ad understanding. Our work addresses these lacunae by decomposing video content into detected objects, coarse scene structure, object statistics and actively attended objects identified via eye-gaze. We measure the importance of each of these information channels by systematically incorporating related information into ad affect prediction models. Contrary to the popular notion that ad affect hinges on the narrative and the clever use of linguistic and social cues, we find that actively attended objects and the coarse scene structure better encode affective information as compared to individual scene objects or conspicuous background elements.Comment: Accepted for publication in the Proceedings of 20th ACM International Conference on Multimodal Interaction, Boulder, CO, US

Text-based Sentiment Analysis and Music Emotion Recognition

Nowadays, with the expansion of social media, large amounts of user-generated texts like tweets, blog posts or product reviews are shared online. Sentiment polarity analysis of such texts has become highly attractive and is utilized in recommender systems, market predictions, business intelligence and more. We also witness deep learning techniques becoming top performers on those types of tasks. There are however several problems that need to be solved for efficient use of deep neural networks on text mining and text polarity analysis. First of all, deep neural networks are data hungry. They need to be fed with datasets that are big in size, cleaned and preprocessed as well as properly labeled. Second, the modern natural language processing concept of word embeddings as a dense and distributed text feature representation solves sparsity and dimensionality problems of the traditional bag-of-words model. Still, there are various uncertainties regarding the use of word vectors: should they be generated from the same dataset that is used to train the model or it is better to source them from big and popular collections that work as generic text feature representations? Third, it is not easy for practitioners to find a simple and highly effective deep learning setup for various document lengths and types. Recurrent neural networks are weak with longer texts and optimal convolution-pooling combinations are not easily conceived. It is thus convenient to have generic neural network architectures that are effective and can adapt to various texts, encapsulating much of design complexity. This thesis addresses the above problems to provide methodological and practical insights for utilizing neural networks on sentiment analysis of texts and achieving state of the art results. Regarding the first problem, the effectiveness of various crowdsourcing alternatives is explored and two medium-sized and emotion-labeled song datasets are created utilizing social tags. One of the research interests of Telecom Italia was the exploration of relations between music emotional stimulation and driving style. Consequently, a context-aware music recommender system that aims to enhance driving comfort and safety was also designed. To address the second problem, a series of experiments with large text collections of various contents and domains were conducted. Word embeddings of different parameters were exercised and results revealed that their quality is influenced (mostly but not only) by the size of texts they were created from. When working with small text datasets, it is thus important to source word features from popular and generic word embedding collections. Regarding the third problem, a series of experiments involving convolutional and max-pooling neural layers were conducted. Various patterns relating text properties and network parameters with optimal classification accuracy were observed. Combining convolutions of words, bigrams, and trigrams with regional max-pooling layers in a couple of stacks produced the best results. The derived architecture achieves competitive performance on sentiment polarity analysis of movie, business and product reviews. Given that labeled data are becoming the bottleneck of the current deep learning systems, a future research direction could be the exploration of various data programming possibilities for constructing even bigger labeled datasets. Investigation of feature-level or decision-level ensemble techniques in the context of deep neural networks could also be fruitful. Different feature types do usually represent complementary characteristics of data. Combining word embedding and traditional text features or utilizing recurrent networks on document splits and then aggregating the predictions could further increase prediction accuracy of such models