On the primacy and irreducible nature of first-person versus third-person information

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Analyzing Customer Needs of Product Ecosystems Using Online Product Reviews

It is necessary to analyze customer needs of a product ecosystem in order to increase customer satisfaction and user experience, which will, in turn, enhance its business strategy and profits. However, it is often time-consuming and challenging to identify and analyze customer needs of product ecosystems using traditional methods due to numerous products and services as well as their interdependence within the product ecosystem. In this paper, we analyzed customer needs of a product ecosystem by capitalizing on online product reviews of multiple products and services of the Amazon product ecosystem with machine learning techniques. First, we filtered the noise involved in the reviews using a fastText method to categorize the reviews into informative and uninformative regarding customer needs. Second, we extracted various customer needs related topics using a latent Dirichlet allocation technique. Third, we conducted sentiment analysis using a valence aware dictionary and sentiment reasoner method, which not only predicted the sentiment of the reviews, but also its intensity. Based on the first three steps, we classified customer needs using an analytical Kano model dynamically. The case study of Amazon product ecosystem showed the potential of the proposed method.https://deepblue.lib.umich.edu/bitstream/2027.42/153962/1/ANALYZING CUSTOMER NEEDS OF PRODUCT ECOSYSTEMS USING ONLINE PRODUCT REVIEWS.pdfDescription of ANALYZING CUSTOMER NEEDS OF PRODUCT ECOSYSTEMS USING ONLINE PRODUCT REVIEWS.pdf : Main articl

Subject-Independent Emotion Recognition Based on Physiological Signals: A Three-Stage Decision Method

Background: Collaboration between humans and computers has become pervasive and ubiquitous, however current computer systems are limited in that they fail to address the emotional component. An accurate understanding of human emotions is necessary for these computers to trigger proper feedback. Among multiple emotional channels, physiological signals are synchronous with emotional responses; therefore, analyzing physiological changes is a recognized way to estimate human emotions. In this paper, a three-stage decision method is proposed to recognize four emotions based on physiological signals in the multi-subject context. Emotion detection is achieved by using a stage-divided strategy in which each stage deals with a fine-grained goal. Methods: The decision method consists of three stages. During the training process, the initial stage transforms mixed training subjects to separate groups, thus eliminating the effect of individual differences. The second stage categorizes four emotions into two emotion pools in order to reduce recognition complexity. The third stage trains a classifier based on emotions in each emotion pool. During the testing process, a test case or test trial will be initially classified to a group followed by classification into an emotion pool in the second stage. An emotion will be assigned to the test trial in the final stage. In this paper we consider two different ways of allocating four emotions into two emotion pools. A comparative analysis is also carried out between the proposal and other methods. Results: An average recognition accuracy of 77.57% was achieved on the recognition of four emotions with the best accuracy of 86.67% to recognize the positive and excited emotion. Using differing ways of allocating four emotions into two emotion pools, we found there is a difference in the effectiveness of a classifier on learning each emotion. When compared to other methods, the proposed method demonstrates a significant improvement in recognizing four emotions in the multi-subject context. Conclusions: The proposed three-stage decision method solves a crucial issue which is \u27individual differences\u27 in multi-subject emotion recognition and overcomes the suboptimal performance with respect to direct classification of multiple emotions. Our study supports the observation that the proposed method represents a promising methodology for recognizing multiple emotions in the multi-subject context

Does a smile matter if the person Is not real?: the effect of a smile and stock photos on persona perceptions

We analyze the effect of using smiling/non-smiling and stock photo/non-stock photo pictures in persona profiles on four key persona perceptions, including credibility, likability, similarity, and willingness to use. For this, we collect data from an experiment with 2,400 participants using a 16-item survey instrument and multiple persona profile treatments of which half have a smiling photo/stock photo and half do not. The results from structural equation modeling, supplemented by a qualitative analysis, show that a smile enhances the perceived similarity with the persona, similar personas are more liked, and that likability increases the willingness to use a persona. In contrast, the use of stock photos decreases the perceived similarity with the persona as well as persona credibility, both of which are significant predictors to a willingness to use a persona. These professionally crafted stock-photos seem to diminish the sense of identification with the persona. The above effects are consistent across the tested ages, genders, and races of the persona picture, although the effect sizes tend to be small. The results suggest that persona creators should use smiling pictures of real people to evoke positive perceptions toward the personas. In addition to presenting quantitative evidence on the predictors of willingness to use a persona, our research has implications for the design of persona profiles, showing that the picture choice influences individuals’ persona perceptions even when the other persona information is identical.info:eu-repo/semantics/acceptedVersio

Emotional Design: An Overview

Emotional design has been well recognized in the domain of human factors and ergonomics. In this chapter, we reviewed related models and methods of emotional design. We are motivated to encourage emotional designers to take multiple perspectives when examining these models and methods. Then we proposed a systematic process for emotional design, including affective-cognitive needs elicitation, affective-cognitive needs analysis, and affective-cognitive needs fulfillment to support emotional design. Within each step, we provided an updated review of the representative methods to support and offer further guidance on emotional design. We hope researchers and industrial practitioners can take a systematic approach to consider each step in the framework with care. Finally, the speculations on the challenges and future directions can potentially help researchers across different fields to further advance emotional design.http://deepblue.lib.umich.edu/bitstream/2027.42/163319/1/Emotional_Design_Manuscript_Final.pdfSEL

Does a Smile Matter if the Person Is Not Real?: The Effect of a Smile and Stock Photos on Persona Perceptions

We analyze the effect of using smiling/non-smiling and stock photo/non-stock photo pictures in persona profiles on four key persona perceptions, including credibility, likability, similarity, and willingness to use. For this, we collect data from an experiment with 2,400 participants using a 16-item survey instrument and multiple persona profile treatments of which half have a smiling photo/stock photo and half do not. The results from structural equation modeling, supplemented by a qualitative analysis, show that a smile enhances the perceived similarity with the persona, similar personas are more liked, and that likability increases the willingness to use a persona. In contrast, the use of stock photos decreases the perceived similarity with the persona as well as persona credibility, both of which are significant predictors to a willingness to use a persona. These professionally crafted stock-photos seem to diminish the sense of identification with the persona. The above effects are consistent across the tested ages, genders, and races of the persona picture, although the effect sizes tend to be small. The results suggest that persona creators should use smiling pictures of real people to evoke positive perceptions toward the personas. In addition to presenting quantitative evidence on the predictors of willingness to use a persona, our research has implications for the design of persona profiles, showing that the picture choice influences individuals’ persona perceptions even when the other persona information is identical.</div

Digitizing arquetypal human expereience through physiological signals

The problem of capturing human experience is relevant in many application domains. In fact, the process of describing and sharing individual experience lies at the heart of human culture. This advancement came at a price of losing some of the multidimensional aspects of primary, bodily experience during its projection into the symbolic formThroughout the courses of our lives we learn a great deal of information about the world from other people's experience. Besides the ability to share utilitarian experience such as whether a particular plant is poisonous, humans have developed a sophisticated competency of social signaling that enables us to express and decode emotional experience. The natural way of sharing emotional experiences requires those who share to be co-present during this event. However, people have overcome the limitation of physical presence by creating a symbolic system of representations.Recent research in the field of affective computing has addressed the question of digitization and transmission of emotional experience through monitoring and interpretation of physiological signals. Although the outcomes of this research represent a great step forward in developing a technology that supports sharing of emotional experiences, they do not seem to help in preserving the original phenomenological experience during the aforementioned projection. This circumstance is explained by the fact that in affective computing the focus of investigation has been aimed at emotional experiences which can be consciously evaluated and described by individuals themselves. Therefore, generally speaking, applying an affective computing technique for capturing emotions of an individual is not a deeper or more precise way to project her experience into the symbolic form than asking this person to write down a description of her emotions on a piece of paper. One can say that so far the research in affective computing has aimed at delivering technology that could automate the projection but it has not considered the problem of improving the projection in order to preserve more of the multidimensional aspects of human experience.This dissertation examines whether human experience, which individuals are not able to consciously transpose into the symbolic representation, can still be captured using the techniques of affective computing.First, a theoretical framework for description of human experience which is not accessible for conscious awareness was formulated. This framework was based on the work of Carl Jung who introduced a model of a psyche that includes three levels: consciousness, the personal unconscious and the collective unconscious. Consciousness is the external layer of the psyche that consists of those thoughts and emotions which are available for one¿s conscious recollection. The personal unconscious represents a repository for all of an individual¿s feelings, memories, knowledge and thoughts that are not conscious at a given moment of time.The collective unconscious is a repository of universal modes and behaviors that are similar in all individuals. According to Jung, the collective unconscious is populated with archetypes. Archetypes are prototypical categories of objects, people and situations that existed across evolutionary time and in different cultures.Esta tesis doctoral examina si la experiencia humana, que los individuos no pueden transponer conscientemente a la representación simbólica, aún puede capturarse utilizando las técnicas de computación afectiva. Primero, se formula un marco teórico para la descripción de la experiencia humana que no es accesible para la conciencia consciente. Este marco se basó en el trabajo de Carl Jung, quien introdujo un modelo de psique que incluye tres niveles: la conciencia, el inconsciente personal y el inconsciente colectivo. Habiendo definido nuestro marco teórico, realizamos un experimento en el que se mostraron a los sujetos estímulos visuales y auditivos de bases de datos estandarizadas para la obtención de emociones conscientes. Aparte de los estímulos para las emociones conscientes, los sujetos fueron expuestos a estímulos que representaban el arquetipo del yo. Durante la presentación de los estímulos cardiovasculares se registraron las señales de los sujetos. Los resultados experimentales indicaron que las respuestas de la frecuencia cardíaca de los participantes fueron únicas para cada categoría de estímulos, incluido el arquetípico. Estos hallazgos dieron impulso a realizar otro estudio en el que se examinó un espectro más amplio de experiencias arquetípicas. En nuestro segundo estudio, hicimos un cambio de estímulos visuales y auditivos a estímulos audiovisuales porque se esperaba que los videos fueran más eficientes en la obtención de emociones conscientes y experiencias arquetípicas que las imágenes fijas o los sonidos. La cantidad de arquetipos aumentó y los sujetos en general fueron estimulados a sentir ocho experiencias arquetípicas diferentes. También preparamos estímulos para emociones conscientes. En este experimento, las señales fisiológicas incluyeron actividades cardiovasculares, electrodérmicas, respiratorias y temperatura de la piel. El análisis estadístico sugirió que las experiencias arquetípicas podrían diferenciarse en función de las activaciones fisiológicas. Además, se construyeron varios modelos de predicción basados en los datos fisiológicos recopilados. Estos modelos demostraron la capacidad de clasificar los arquetipos con una precisión que era considerablemente más alta que el nivel de probabilidad. Como los resultados del segundo estudio sugirieron una relación positiva entre las experiencias arquetípicas y las activaciones de señales fisiológicas, parecía razonable realizar otro estudio para confirmar la generalización de nuestros hallazgos. Sin embargo, antes de comenzar un nuevo experimento, se decidió construir una herramienta que pudiera facilitar la recopilación de datos fisiológicos y el reconocimiento de experiencias arquetípicas, así como de emociones conscientes. Tal herramienta nos ayudaría a nosotros y a otros investigadores a realizar experimentos sobre la experiencia humana. Nuestra herramienta funciona en "tablets" y admite la recopilación y el análisis de datos de sensores fisiológicos. El último estudio se realizó utilizando una metodología similar al segundo experimento con varias modificaciones que tenían como objetivo obtener resultados más sólidos. El esfuerzo de realizar este estudio se redujo considerablemente al usar la herramienta desarrollada. Durante el experimento, sólo medimos las actividades cardiovasculares y electrodérmicas de los sujetos porque nuestros experimentos anteriores mostraron que estas dos señales contribuyeron significativamente a la clasificación de las emociones conscientes y las experiencias arquetípicas. El análisis estadístico indicó una relación significativa entre los arquetipos retratados en los videos y las respuestas fisiológicas de los sujetos. Además, utilizando métodos de minería de datos, creamos modelos de predicción que fueron capaces de reconocer las experiencias arquetípicas con una precisión menor que en el segundo estudio, pero todavía considerablemente..

Digitizing arquetypal human expereience through physiological signals

The problem of capturing human experience is relevant in many application domains. In fact, the process of describing and sharing individual experience lies at the heart of human culture. This advancement came at a price of losing some of the multidimensional aspects of primary, bodily experience during its projection into the symbolic formThroughout the courses of our lives we learn a great deal of information about the world from other people's experience. Besides the ability to share utilitarian experience such as whether a particular plant is poisonous, humans have developed a sophisticated competency of social signaling that enables us to express and decode emotional experience. The natural way of sharing emotional experiences requires those who share to be co-present during this event. However, people have overcome the limitation of physical presence by creating a symbolic system of representations.Recent research in the field of affective computing has addressed the question of digitization and transmission of emotional experience through monitoring and interpretation of physiological signals. Although the outcomes of this research represent a great step forward in developing a technology that supports sharing of emotional experiences, they do not seem to help in preserving the original phenomenological experience during the aforementioned projection. This circumstance is explained by the fact that in affective computing the focus of investigation has been aimed at emotional experiences which can be consciously evaluated and described by individuals themselves. Therefore, generally speaking, applying an affective computing technique for capturing emotions of an individual is not a deeper or more precise way to project her experience into the symbolic form than asking this person to write down a description of her emotions on a piece of paper. One can say that so far the research in affective computing has aimed at delivering technology that could automate the projection but it has not considered the problem of improving the projection in order to preserve more of the multidimensional aspects of human experience.This dissertation examines whether human experience, which individuals are not able to consciously transpose into the symbolic representation, can still be captured using the techniques of affective computing.First, a theoretical framework for description of human experience which is not accessible for conscious awareness was formulated. This framework was based on the work of Carl Jung who introduced a model of a psyche that includes three levels: consciousness, the personal unconscious and the collective unconscious. Consciousness is the external layer of the psyche that consists of those thoughts and emotions which are available for one¿s conscious recollection. The personal unconscious represents a repository for all of an individual¿s feelings, memories, knowledge and thoughts that are not conscious at a given moment of time.The collective unconscious is a repository of universal modes and behaviors that are similar in all individuals. According to Jung, the collective unconscious is populated with archetypes. Archetypes are prototypical categories of objects, people and situations that existed across evolutionary time and in different cultures.Esta tesis doctoral examina si la experiencia humana, que los individuos no pueden transponer conscientemente a la representación simbólica, aún puede capturarse utilizando las técnicas de computación afectiva. Primero, se formula un marco teórico para la descripción de la experiencia humana que no es accesible para la conciencia consciente. Este marco se basó en el trabajo de Carl Jung, quien introdujo un modelo de psique que incluye tres niveles: la conciencia, el inconsciente personal y el inconsciente colectivo. Habiendo definido nuestro marco teórico, realizamos un experimento en el que se mostraron a los sujetos estímulos visuales y auditivos de bases de datos estandarizadas para la obtención de emociones conscientes. Aparte de los estímulos para las emociones conscientes, los sujetos fueron expuestos a estímulos que representaban el arquetipo del yo. Durante la presentación de los estímulos cardiovasculares se registraron las señales de los sujetos. Los resultados experimentales indicaron que las respuestas de la frecuencia cardíaca de los participantes fueron únicas para cada categoría de estímulos, incluido el arquetípico. Estos hallazgos dieron impulso a realizar otro estudio en el que se examinó un espectro más amplio de experiencias arquetípicas. En nuestro segundo estudio, hicimos un cambio de estímulos visuales y auditivos a estímulos audiovisuales porque se esperaba que los videos fueran más eficientes en la obtención de emociones conscientes y experiencias arquetípicas que las imágenes fijas o los sonidos. La cantidad de arquetipos aumentó y los sujetos en general fueron estimulados a sentir ocho experiencias arquetípicas diferentes. También preparamos estímulos para emociones conscientes. En este experimento, las señales fisiológicas incluyeron actividades cardiovasculares, electrodérmicas, respiratorias y temperatura de la piel. El análisis estadístico sugirió que las experiencias arquetípicas podrían diferenciarse en función de las activaciones fisiológicas. Además, se construyeron varios modelos de predicción basados en los datos fisiológicos recopilados. Estos modelos demostraron la capacidad de clasificar los arquetipos con una precisión que era considerablemente más alta que el nivel de probabilidad. Como los resultados del segundo estudio sugirieron una relación positiva entre las experiencias arquetípicas y las activaciones de señales fisiológicas, parecía razonable realizar otro estudio para confirmar la generalización de nuestros hallazgos. Sin embargo, antes de comenzar un nuevo experimento, se decidió construir una herramienta que pudiera facilitar la recopilación de datos fisiológicos y el reconocimiento de experiencias arquetípicas, así como de emociones conscientes. Tal herramienta nos ayudaría a nosotros y a otros investigadores a realizar experimentos sobre la experiencia humana. Nuestra herramienta funciona en "tablets" y admite la recopilación y el análisis de datos de sensores fisiológicos. El último estudio se realizó utilizando una metodología similar al segundo experimento con varias modificaciones que tenían como objetivo obtener resultados más sólidos. El esfuerzo de realizar este estudio se redujo considerablemente al usar la herramienta desarrollada. Durante el experimento, sólo medimos las actividades cardiovasculares y electrodérmicas de los sujetos porque nuestros experimentos anteriores mostraron que estas dos señales contribuyeron significativamente a la clasificación de las emociones conscientes y las experiencias arquetípicas. El análisis estadístico indicó una relación significativa entre los arquetipos retratados en los videos y las respuestas fisiológicas de los sujetos. Además, utilizando métodos de minería de datos, creamos modelos de predicción que fueron capaces de reconocer las experiencias arquetípicas con una precisión menor que en el segundo estudio, pero todavía considerablemente..