13,609 research outputs found
CHORUS Deliverable 2.1: State of the Art on Multimedia Search Engines
Based on the information provided by European projects and national initiatives related to multimedia search as well as domains experts that participated in the CHORUS Think-thanks and workshops, this document reports on the state of the art related to multimedia content search from, a technical, and socio-economic perspective.
The technical perspective includes an up to date view on content based indexing and retrieval technologies, multimedia search in the context of mobile devices and peer-to-peer networks, and an overview of current evaluation and benchmark inititiatives to measure the performance of multimedia search engines.
From a socio-economic perspective we inventorize the impact and legal consequences of these technical advances and point out future directions of research
A Game-theoretic Machine Learning Approach for Revenue Maximization in Sponsored Search
Sponsored search is an important monetization channel for search engines, in
which an auction mechanism is used to select the ads shown to users and
determine the prices charged from advertisers. There have been several pieces
of work in the literature that investigate how to design an auction mechanism
in order to optimize the revenue of the search engine. However, due to some
unrealistic assumptions used, the practical values of these studies are not
very clear. In this paper, we propose a novel \emph{game-theoretic machine
learning} approach, which naturally combines machine learning and game theory,
and learns the auction mechanism using a bilevel optimization framework. In
particular, we first learn a Markov model from historical data to describe how
advertisers change their bids in response to an auction mechanism, and then for
any given auction mechanism, we use the learnt model to predict its
corresponding future bid sequences. Next we learn the auction mechanism through
empirical revenue maximization on the predicted bid sequences. We show that the
empirical revenue will converge when the prediction period approaches infinity,
and a Genetic Programming algorithm can effectively optimize this empirical
revenue. Our experiments indicate that the proposed approach is able to produce
a much more effective auction mechanism than several baselines.Comment: Twenty-third International Conference on Artificial Intelligence
(IJCAI 2013
Data-driven Job Search Engine Using Skills and Company Attribute Filters
According to a report online, more than 200 million unique users search for
jobs online every month. This incredibly large and fast growing demand has
enticed software giants such as Google and Facebook to enter this space, which
was previously dominated by companies such as LinkedIn, Indeed and
CareerBuilder. Recently, Google released their "AI-powered Jobs Search Engine",
"Google For Jobs" while Facebook released "Facebook Jobs" within their
platform. These current job search engines and platforms allow users to search
for jobs based on general narrow filters such as job title, date posted,
experience level, company and salary. However, they have severely limited
filters relating to skill sets such as C++, Python, and Java and company
related attributes such as employee size, revenue, technographics and
micro-industries. These specialized filters can help applicants and companies
connect at a very personalized, relevant and deeper level. In this paper we
present a framework that provides an end-to-end "Data-driven Jobs Search
Engine". In addition, users can also receive potential contacts of recruiters
and senior positions for connection and networking opportunities. The high
level implementation of the framework is described as follows: 1) Collect job
postings data in the United States, 2) Extract meaningful tokens from the
postings data using ETL pipelines, 3) Normalize the data set to link company
names to their specific company websites, 4) Extract and ranking the skill
sets, 5) Link the company names and websites to their respective company level
attributes with the EVERSTRING Company API, 6) Run user-specific search queries
on the database to identify relevant job postings and 7) Rank the job search
results. This framework offers a highly customizable and highly targeted search
experience for end users.Comment: 8 pages, 10 figures, ICDM 201
Optimizing Your Online-Advertisement Asynchronously
We consider the problem of designing optimal online-ad investment strategies
for a single advertiser, who invests at multiple sponsored search sites
simultaneously, with the objective of maximizing his average revenue subject to
the advertising budget constraint. A greedy online investment scheme is
developed to achieve an average revenue that can be pushed to within
of the optimal, for any , with a tradeoff that the
temporal budget violation is . Different from many existing
algorithms, our scheme allows the advertiser to \emph{asynchronously} update
his investments on each search engine site, hence applies to systems where the
timescales of action update intervals are heterogeneous for different sites. We
also quantify the impact of inaccurate estimation of the system dynamics and
show that the algorithm is robust against imperfect system knowledge
A Novel Keyword Suggestion Method to Achieve Competitive Advertising on Search Engines
Search engine advertising is a popular business model for online advertising and recently a new strategy (i.e. competitive advertising) is emerging. Competitive advertising is helpful for organizations to expand market shares from competitors, which is crucial to sustain competitive advantage. To achieve the goal of competitive advertising, appropriate and fruitful competitive keywords should be provided to advertisers. However, existing keywords suggestion methods usually recommend general business keywords based on co-occurrence analysis. They not only fail to enable competitive advertising, but also limit advertisers to a small number of hot keywords, causing high bidding costs. As a response, this study proposes a competitive keywords suggestion method based on query logs. It uses the indirect associations between keywords and the hidden topic information captured by query logs to recommend competitive keywords. Through the method, massive competitive keywords are mined out to help organizations achieve competitive advertising and simultaneously broaden the choices of keywords for search engine advertising. Experiments are conducted to demonstrate that the proposed method could have a good performance than other methods, proving that it can help organizations well achieve the goal of competitive advertising
- …