Conceptual and Methodological Challenges with Interpersonal Skills Assessment

This presentation, by Stephen Fiore of the University of Central Florida, was given during the second Workshop of Assessment of 21st Century Skills was held in May, 2011. In it, Fiore discusses different definitions of interpersonal skills, and they are assessed, what is missing from the current assessments, and the future of interpersonal skills assessment

Research on viewers’ attention while watching television: Latest developments and future challenges

Este artículo revisa cómo se ha abordado el estudio de la atención prestada al visionado de televisión, los modelos que se han empleado para su análisis, así como los principales avances realizados hasta el momento. Se plantean también cuáles son los retos de futuro en este ámbito, tanto desde el punto de vista de la expansión y perfeccionamiento de los modelos teóricos existentes, como para su aplicación industrial, principalmente en el campo del denominado neuromarketing.This article reviews how the study of attention to television has been addressed, the theoretical models applied, and the main developments to date. The key challenges for research on this topic are also outlined, both from the perspective of the expansion and improvement of the theoretical models available today, as well as from the point of view of their industrial application, specifically in the field of neuromarketing