EXPLORATION OFTHE POLITICAL PARTICIPATION OF YOUTH: A SOCIAL MEDIA INTERVENTION WITH REFERENCE TO DIGITAL INDIA AND SWATCH BHARATH MISSIONS

Young people between the ages of 15 and 25 constitute a fifth of the world’s population. India is one of the youngest countries in the world, with an estimated 65 percent of the population under the age of 35. UN report says, with 356 million 10-24 year-olds, India has the world’s largest youth population despite having a smaller population than China. There are 243 Million internet users in India and it is likely to increase to 500 Million by 2018 making India larger than the US in terms of the number of Internet users (RajanAnandan, MD, Google India). In 2018, it is estimated that there will be around 283 million social network users in India, up from close to 216.5 million in 2016 (The Statistics Portal). Indians are very active on different social networks and 88% of users share content on their social profiles and as wellincreasingly spend time on various social networking sites. The ease of using and creating social media have spawned an explosion of grassroots participation, allowing individuals to express their opinions more openly and freely as well as to build a more active and significant relationship with official institutions (Rojas H 2012). The Swachh Bharat Abhiyan and Digital India, one is the most significant cleanliness campaign by the Government of India and the other, to ensure that Government services are made available to citizens electronically by improving online infrastructure and increasing Internet connectivity.The purpose of this thematic paper is priority to investigate the relationship between social media use and political participation focusing on India’s two massive movements Swach Bharath and Digital India which happen in the network society. This paper provides an overview of what is considered the power of social media and how it shapes national news agenda with democratic values. It also analyses how social media users shape the future of news and information about these movements. This paper attempts to explain the exposure to human interest and conflict frames of news based on Swach Bharath and Digital India as a result of use of social media and it concludes on all aspects of governance and attempts to improve the quality of life of citizens

Use of animated videos through mobile phones to enhance agricultural knowledge among bean farmers in Gurue District Mozambique

The current study focuses on the use of animated videos delivered through mobile phones to enhance agricultural knowledge and adoption among bean farmers in Gurúè District, Mozambique. Access to information is one of the key requirements that farmers need to improve their production. Extension workers are one of the main means through which farmers obtain accurate agricultural information. However, extension agents in Mozambique are too few and consequently only cover a small portion of farmers across the country. The theoretical approaches: (1) Information Processing and (2) Knowledge Gap, guided this study. This study is a field experiment with a pretest-posttest design involving 314 bean growing farmers. Farmers were randomly assigned to each of the four experimental treatments: (1) Extension ONLY, (2) Animation ONLY, (3) Extension THEN Animation and (4) Animation THEN Extension. The topic of the experiment was the use of sealed containers such as Jerrycans to safely store beans. Farmers were assessed on knowledge gain and intent to adopt the proposed technique. Regardless of the experimental treatment, all farmers had a significant increase in knowledge regarding the topic. Men and women learned about the same. Although participants in Extension Only had the lowest scores and those in Animation THEN Extension had the highest; The Animation ONLY group scored as well as both combined methods and significantly better than those in Extension ONLY. These results suggest that the use of animated videos through mobile phones can potentially complement or replace extension in delivering agricultural topics

Човечкиот капитал – фактор за градење конкурентска компаниска предност

The human capital has always been factoring for society`s growth, but is also a crucial factor in today’s competitive and propulsive global economy based on knowledge. In unstable business environment, comparative advantages of the companies are only temporary. In that context, people of the company are basic resource for permanent competitiveness. The human capital as a resource is composed of individual and collective knowledge, expertise and experiences, creativity and innovation, competences and capabilities i.e. the whole developing capacity of the people in the company for providing good business results. In the five M`s factors of production (5M: man, machines, money, materials and management), the human capital is the center without the company cannot function effectively. The contemporary view of the market success of the companies is connected with the concept of strategic competitiveness. Nowadays all managers admit that the process of gaining comparative advantage and good business and market success is based on human capital, so its development is true challenge for the leaders in formulating competitive strategy. The business environment which is characterized by suddenly changes, for achievement of comparative advantage, the role of the human capital in company is bigger than ever, and the gaining, development and sustained human capital can be main source of sustained company`s competitiveness. Клучни зборови: human capital, sustained company`s competitiveness, management of human resources, dynamic environment. ЈЕЛ Класификација: M10, O31, O3