Rethinking affordance

n/a – Critical survey essay retheorising the concept of 'affordance' in digital media context. Lead article in a special issue on the topic, co-edited by the authors for the journal Media Theory

Learning to Act Properly: Predicting and Explaining Affordances from Images

We address the problem of affordance reasoning in diverse scenes that appear in the real world. Affordances relate the agent's actions to their effects when taken on the surrounding objects. In our work, we take the egocentric view of the scene, and aim to reason about action-object affordances that respect both the physical world as well as the social norms imposed by the society. We also aim to teach artificial agents why some actions should not be taken in certain situations, and what would likely happen if these actions would be taken. We collect a new dataset that builds upon ADE20k, referred to as ADE-Affordance, which contains annotations enabling such rich visual reasoning. We propose a model that exploits Graph Neural Networks to propagate contextual information from the scene in order to perform detailed affordance reasoning about each object. Our model is showcased through various ablation studies, pointing to successes and challenges in this complex task

Why Do Customers Buy Products on Social Commerce Platform? A Study from Affordance Theory

This study examines the influence mechanism of the factors of influencing live streaming shopping which is a new social commerce mode for customer purchase based on the affordance theory. Our research examines how visibility affordance, metavoicing affordance and guidance shopping affordance which are three main affordances in live streaming shopping influence the customers’ purchase intention. The results show that visibility affordance, metavoicing affordance and guidance shopping affordance will positively impact customer purchase intention. And our research is of great help in live streaming shopping research in social commerce research field. Also, our research provides some advices for social commerce operators

Socially extending the mind through social affordances

The extended mind thesis claims that at least some cognitive processes extend beyond the organism’s brain in that they are constituted by the organism’s actions on its surrounding environment. A more radical move would be to claim that social actions performed by the organism could at least constitute some of its mental processes. This can be called the socially extended mind thesis. Based on the notion of affordance as developed in the ecological psychology tradition, I defend the position that perception extends to the environment. Then I will expand the notion of affordance to encompass social affordances. Thus, perception can in some situations also be socially extended