Peranan infografik dalam meningkatkan kesedaran kesihatan belia daripada perspektif pereka grafik

Visual adalah medium komunikasi yang berkesan untuk menyampaikan sesuatu mesej kepada khalayak. Pemilihan jenis visual yang hendak digunakan dalam penyampaian sesuatu mesej perlu dilakukan dengan teliti supaya mesej dapat disampaikan secara berkesan. Menerusi medium Instagram, Kementerian Kesihatan Malaysia (KKM) menggunakan pelbagai visual untuk meningkatkan kesedaran kesihatan dan amalan gaya hidup sihat dalam kalangan masyarakat. Terdapat tiga jenis visual yang sering dipaparkan iaitu gambar foto, infografik dan ilustrasi. Bagaimana ketiga-tiga visual ini memberi kesan dan visual manakah yang paling berpengaruh dalam meningkatkan kesedaran kesihatan? Sehubungan itu, kajian ini bertujuan untuk mengenalpasti jenis visual yang paling berkesan untuk meningkatkan kesedaran kesihatan. Bagi menjawab persoalan ini, kajian ini menggunakan kaedah perbincangan kumpulan fokus (FGD) bersama lima informan dari Unit Komunikasi Korporat, KKM. Informan yang dipilih ini merupakan individu yang terlibat secara langsung dalam penghasilan visual dan bertanggungjawab menjaga laman sosial KKM. Dapatan kajian menunjukkan keseluruhan informan bersetuju bahawa jenis visual infografik paling kerap digunakan dalam akaun rasmi Instagram mereka kerana infografik bukan sahaja dapat menarik perhatian khalayak, malah ia dapat mengukuhkan lagi mesej yang hendak disampaikan

How the New York Times uses information graphics and data visualizations for hard news and soft news and to foster audience engagement

Professional project report submitted in partial fulfillment of the requirements for the degree of Masters of Arts in Journalism from the School of Journalism, University of Missouri--Columbia.As data visualizations and interactive graphics are gaining more significance in journalistic storytelling, more research is needed to study their impact. This study assessed the differences in the use and production of infographics and visualizations in hard and soft news and the built-in features that could help foster conversations and audience engagement. A content analysis and two in-depth case studies were conducted to analyze the common practice of employing infographics and visualization in newspapers' digital (web) forms for hard news and soft news at the New York Times in 2012. It was found that more infographics and data visualizations were used in hard news and more interactive features were used in soft news. The main design principles included simple layout, clear content, unique presentation and engaging exploration to viewers. Three NYT editors from the graphics and interactive teams were interviewed to provide an industry perspective on how infographics and visualizations could help audience engagement. They revealed that it was harder for editors and reporters to come up with unique features for hard news due to tighter deadlines. In contrast, visualizations for soft news are usually planned ahead of time and allow sufficient time to experiment with unique interactive features. Visualization that is entertaining and offers viewers an opportunity to figure out data related to them personally could improve audience engagement.Includes bibliographic references

Scientific chart image recognition and interpretation

Ph.DDOCTOR OF PHILOSOPH