109,956 research outputs found
EDITORIAL
The Scholar: Human Sciences, a journal encompassing the fields of humanities and social sciences, has earned acclaim in the Thailand Citation Index (TCI) as a prominent publication since 2015. It currently holds the esteemed TCI: TIER2 classification. We take great pride in presenting the latest issue, Scholar: Human Sciences Vol. 15 No. 2 (July â December 2023), which features a collection of manuscripts that have undergone rigorous evaluation. Each submission has been meticulously reviewed through a blinded review process by three specialized reviewers from different institutions, both internal and external to the authors. This peer-reviewed accreditation ensures the scholarly quality and integrity of the published articles.
This issue covers twenty-six articles. The first article titled âDrivers of Behavioral Intention to Adopt Hybrid Education of Undergraduates in Arts and Design's in Chengdu, Chinaâ aims to determine drivers of behavioral intention to use hybrid education of undergraduate students in Arts and Design in three universities in Chengdu, China.
The second article titled âAttitude Towards Use and Behavior Intention of Online Art Appreciation Courses in Public Universities in Yunnan, Chinaâ aims to develop a model to predict the key factors affecting the behavior intention to adopt online art appreciation courses of undergraduate students.
The third article titled âUndergraduatesâ Behavioral Intention to Use E-Guests to Facilitate Online Learning in The Public Universities in Chongqing, Chinaâ aims to evaluate the determinants that significantly affect undergraduate design studentsâ behavioral intentions to invite e-guests in online education from three essential public universities in Chongqing, China.
The fourth article titled âBehavioral Intention to Use E-learning: A Case Study of Apparel School Students at Chengdu Textile College in Chinaâ aims to study significant factors of school of apparel studentsâ behavioral intention to utilize e-learning at Chengdu Textile College, including perceived ease of use, perceived usefulness, attitude, self-efficacy, performance expectancy, social influence and behavioral intention.
The fifth articled titled âFactors Impacting Customer Loyalty of Online Shopping: A Case Study of Chinaâs E-Commerce Platformsâ aims to investigate the factors impacting satisfaction, commitment, and customer loyalty of online shopping.
The sixth article titled âBehavioral Intention to Use Mobile Reading Apps Among Female Students in Chengdu, Chinaâ aims to analyze the factors affecting behavioral intentions of female students in Chengdu, China, to use and purchase mobile reading applications.
The seventh article titled âFactors Affecting Studentsâ Continuous Intention to Use Online Art Education Software in Chengdu, Chinaâ explores the analysis of factors influencing the continuous use of online art education software by private art education institutions in Chengdu, Sichuan Province, China.
The eighth article titled âFrench Horn Studentsâ Performance Improvement and Perceptions of Learning through Synchronous Virtual Classroom: An Empirical Research at Hunan Normal Universityâ aims to use a synchronous virtual classroom course to assess the sample participantsâ performance improvement and perceptions; and then to analyze and evaluate the results from the assessment.
The ninth article titled âInfluential Factors of Travel Bubbles Intention During COVID-19 among Cambodians in Siem Reap and Preah Sihanoukâ aims to examine the influential factors of travel bubbles intention during COVID-19 among Cambodians in Siem Reap and Preah Sihanouk.
The tenth article titled âThe Improvement of Service Quality of Service Quality in Prefabricated Steel Structure Construction Processâ aims to investigate customers' perceptions of service quality and present guidelines for improving services in prefabricated steel structure management.
The eleventh article titled âThe Assessment on Consumer Satisfaction and Use Intention of B2C E-Commerce Platform in Chongqing, Chinaâ assesses the factors affecting the satisfaction and use intention of Chongqing residents toward e-commerce platforms, including service quality, information quality, system quality, perception of ease of use, perception of usefulness, intention, and satisfaction.
The twelfth article titled âThe Determinants of Behavioral Intention to Use Mobile Reading Apps of Collage Students in Chongqing, Chinaâ aims to examine the determinants of behavioral intention of college students in Chongqing who have mobile reading experience of excellent Chinese traditional culture.
The thirteenth article titled âAn Examination on Online Learning Adoption of Postgraduate Students in Chengdu, China During COVID-19â aims to examine the online learning adoption of college students in Chengdu, China. Technology acceptance model (TAM) and the unified theory of acceptance and use of technology (UTAUT) incorporates perceived ease of use, perceived usefulness, attitude, social influence, facilitating conditions, behavioral intention, and use behavior.
The fourteenth article titled âInvestigating Continuance Intention to Use E-Learning of Female Students Majoring in Music in Chengduâ aims to investigate the impact of system quality, subjective norms, interactivity, course content quality, perceived usefulness, and satisfaction on the continuance intention to use e-learning of music major college students in Chengdu, China.
The fifteenth article titled âDeterminants of Patientsâ Behavioral Intention and Loyalty in Private Hospitals in Chengdu, Chinaâ aims to investigate the causal relationship between medical cost reasonableness, healthcare technicality, interpersonal behavior, service quality, patient satisfaction, behavioral intention, and patient loyalty.
The sixteenth article titled âThe Determinants of Behavior Intentions to Use Chinese Animation and Comics Platforms of Senior Students in Chengdu, Chinaâ investigates the determinants of behavioral intentions to use Chinese animation and comics platforms of senior students in Chengdu, China.
The seventeenth article titled âAn investigation on Senior Studentsâ Behavioral Intention to Use Tencent Meeting for Legal Course in Chengdu, Chinaâ examines senior studentsâ behavioral intention to use Tencent meeting for the legal course in Chengdu, China.
The eighteenth article titled âDeterminants Influencing Middel School Studentsâ Loyalty to Intangible Cultural Heritage in Mianyang, China â aims to evaluate the essential determinants that significantly impact studentsâ loyalty to intangible cultural heritage art practice courses in three secondary schools in Mianyang, China.
The nineteenth article titled âMeasuring First-Year Studentsâ Behavioral Intention and Use Behavior of Chaoxi Online Learning Platform to Study Mental Health Course in Chengdu, Chinaâ aims to measure first-year studentsâ behavioral intention to use Chaoxi online learning platform to study mental health courses in Chengdu, China.
The twentieth article titled âDeterminants of Taxpayersâ Use Behavior of Cambodia Road Tax Mobile Payment in Siem Reapâ examines determinants of taxpayersâ use behavior of Cambodia Road Tax Mobile Payment Application (CRTMPA) in Siem Reap.
The twenty-first article titled âEnglish for Tour Operators and Tour Guides: Learning Needs from Stakeholdersâ Voicesâ aims investigate learnersâ needs through a survey to develop a course English for Tour Operators and Tour Guides as tourism has been one of the fastest-growing industries in the 21st century.
The twenty-second article titled âPurchase Intention of Potential Hypertension Patients on Innovative Personal Health Assistant Services: A Case of a Private Hospital in Bangkokâ aims to examine the significant impact of brand image, perceived service quality, patient satisfaction, and word of mouth on purchase intention on innovative personal health assistant services of patients with the potential to have hypertension.
The twenty-third article titled âInfluential Factors of Usage Behavior of Potential Hypertension Patients to Use Personal Health Assistant Service and Technology in a Private Hospital in Bangkokâ aims to investigate the determinants of behavioral intention toward using personal health assistant services and technology for potential hypertension patients in a private hospital in Bangkok.
The twenty-fourth article titled âAnalysis of Undergraduate Studentsâ Behavioral Intentions and Usage Behavior of Online Learning Platforms in Chengdu, Sichuan, Chinaâ examines the factors affecting behavioral intention and usage behavior of online learning platforms among undergraduate students in Xihua University in Chengdu, Sichuan, China.
The twenty-fifth article titled âThe Influence of Service Quality Aspects on Satisfaction and Loyalty of Graduate Students in Chongqing, Chinaâ aims to determine the significant effect of faculty services, campus infrastructure, academic aspects, university reputation, and access to university services to determine student satisfaction and student loyalty.
The twenty-sixth article titled âDeterminants of Satisfaction and Continuance Intention to Use Cloud-Based E-Learning Among Undergraduate Students in Ningxia Universitiesâ examines what factors affect the satisfaction and continuance intention of college students majoring in English translation and interpreting on cloud-based e-learning
EDITORIAL
The Scholar: Human Sciences, a journal encompassing the fields of humanities and social sciences, has earned acclaim in the Thailand Citation Index (TCI) as a prominent publication since 2015. It currently holds the esteemed TCI: TIER2 classification. We take great pride in presenting the latest issue, Scholar: Human Sciences Vol. 15 No. 1 (January â June 2023), which features a collection of manuscripts that have undergone rigorous evaluation. Each submission has been meticulously reviewed through a blinded review process by three specialized reviewers from different institutions, both internal and external to the authors. This peer-reviewed accreditation ensures the scholarly quality and integrity of the published articles.
This issue covers twenty-six articles. The first article titled âInfluencing Factors of Behavior Intention of Master of Arts Students Towards Online Education in Chengdu Public Universities, Chinaâ aims to investigate influencing factors of behavioral intentions to use online education of Master of Arts students from three public universities in the Chengdu region of China.
The second article titled âDeterminants of Behavioral Intention to Use Hybrid Education Among Painting Students in Public Universities in Chengdu, Chinaâ aims to examine determinants of behavioral intention to use hybrid education among undergraduate students, majoring in painting at three public universities in Chengdu, China.
The third article titled âThe Application of UTAUT on eLearning Usage Among Physics Students of International Schools in Bangkok, Thailandâ aims to identify factors impacting the behavioral intention and use behavior of eLearning among the high school students who have been studying physics in the final two years (Grade 11 and 12) of international schools in Bangkok, Thailand.
The fourth article titled âThe Influencing Factors of Gen Y Consumers' Purchase Intention of 3D Cameras in Mianyang, Chinaâ aims to examine relationship between social influence, perceived quality, attitude, satisfaction, and trust that influence purchase intention of 3D cameras of Generation Y customers in Mianyang, China.
The fifth articled titled âThe Assessment of Liberal Arts Studentsâ Behavioral Intention and Use Behavior of Mobile Video Apps in Chongqing, Chinaâ aims to assess the influencing factors of behavioral intention and use behavior towards mobile video apps, using a case of Gen Z students in liberal arts in Chongqing, China.
The sixth article titled âA Study of Non-Resident Gen Y Chineseâs Purchase Intention of Real Estate in Panzhihua, Chinaâ aims to investigate the factors influencing the purchase intention of non-resident Gen Y Chinese of real estate in Panzhihua, China.
The seventh article titled âImpacting Factors of Student Satisfaction and Loyalty: A Case Study of Private Universities in Zhejiang, Chinaâ mainly studies the factors impacting student satisfaction and loyalty of private universities in Zhejiang, China.
The eighth article titled âIdentifying Factors Influencing Continuance Intention and Actual Behavior of Online Computer Games in Chongqing, Chinaâ aims to identify the factors influencing studentsâ continuance intention and actual behavior of online computer games in Chongqing, China.
The ninth article titled âFactors Impacting Studentâs Behavioral Intention to Use Social Media Applications for Online Learningâ aims to investigate the impacting factors of studentsâ behavioral intention to use social media applications for online learning.
The tenth article titled âBehavioral Intention and Use Behavior of University Students in Chengdu in Using Virtual Reality Technology for Learningâ aims to investigate the factors that influence the usage of virtual reality (VR) technology in learning among university students in Chengdu, China.
The eleventh article titled âFactors Influencing Behavioral Intention of Online Learning in the Post-Covid Pandemic: A Case Study of a Primary School in Chengdu, Chinaâ aims to determine influencing factors of primary school studentsâ behavioral intention to use online learning in the post-Covid pandemic in Chengdu, China.
The twelfth article titled âExamination of Tax Compliance Behavior Among Citizens in Phnom Penh, Cambodiaâ aims to examine drivers of tax compliance among citizens in Phnom Penh, Cambodia: economic compliance drivers, individual compliance drivers, subjective norms, perceived behavioral control, and perceived opportunity.
The thirteenth article titled âBlended Learning in Teaching Piano Major Students in the Music Department of Hunan Vocational College of Artâ aims to explore the effectiveness of the blended learning approach of piano on the performance of the major students in the Music department of Hunan Vocational College of Art and to determine the students' perceptions of the blended learning approach through a questionnaire survey.
The fourteenth article titled âBehavioral Intention and Level of Usage on Convergence Media training Platform on Journalism University Students of Private Universities in Sichuan, Chinaâ aims to investigate the factors that affect students' behavioral intention and utilization of behavior in the convergence media training platform and to recommend cultivating converged media talents.
The fifteenth article titled âStudentsâ behavioral intention on interactive video in primary Cinematography of Art Universities in Chengdu, Chinaâ aims to explore the effect of using interactive video in major cinematography classrooms and the acceptance of students.
The sixteenth article titled âFactors Influencing Online Purchase Intention of Organic Food among Generation X Consumers in Ho Chi Minhâ investigates factors influencing online purchase intention among Gen X consumers, incorporated reasons against organic food purchase, health consciousness, reasons for organic food consumption, attitudes, social influence, and perceived risk.
The seventeenth article titled âAffecting Factors Affecting Non-Residentsâ Attitude towards Online Purchase Intention in Taiyuan Chinaâ examines affecting factors of non-residentsâ attitudes toward online purchase intention in Taiyuan, Shanxi Province, China.
The eighteenth article titled âSwitching Intention and Intention to Use Personal Cloud Storage Services Among Chinese Undergraduatesâ investigates the factors influencing Hangzhou undergraduates' switching intentions and intention to use personal cloud storage services.
The nineteenth article titled âUnderstanding Online Shopping Behaviors and Purchase Intentions Amongst Undergraduate Students in Chengdu, Chinaâ focuses on the factors impacting purchase intention towards actual behavior amongst college students in Chengdu, Sichuan, China.
The twentieth article titled âThe Exploration on Satisfaction and Loyalty: A Case of Non-Teacher Training Major Students in Chuxiong Normal University, Chinaâ aims to examine the factors impacting student satisfaction and loyalty, using a case of non-teacher training major students at Chuxiong Normal University, China.
The twenty-first article titled âMobile Game Playersâ Behavioral Intention to Use Facial Recognition Login System in Shanghai, Chinaâ aims to study the influences of perceived effectiveness of privacy policy, perceived privacy risk, perceived privacy self-efficacy, privacy concern, perceived usefulness, perceived ease of use, and the behavioral intention of mobile game players toward facial recognition login systems.
The twenty-second article titled âDeterminants of Postgraduate Students of Fine Artsâ Satisfaction and Performance of e-Learning in Chengdu Region of Chinaâ aims to investigate the determinants of e-learning satisfaction and performance of fine artsâ postgraduate students in five universities in Chengdu, China.
The twenty-third article titled âCustomer Loyalty in the Retail Industry in Yangon, Myanmarâ aims to investigate the factors impacting customer loyalty in the retail industry in Yangon, Myanmar, which organizations and marketers need to focus on a competitive edge to gain sustainability in customer loyalty.
The twenty-fourth article titled âFactors Affecting Satisfaction and Loyalty of Social Science Students in A Public University in Shanxi, Chinaâ aims to determine the impacting factors of satisfaction and loyalty among students majoring in social science at public universities in Shanxi Province.
The twenty-fifth article titled âThe Examination of Customerâs Brand Loyalty Toward Five-Star Hotels in Bangkokâ aims to examine the causal relationship between advanced information and communication technology (ICT), perceived quality (tangibility, responsiveness, reliability, assurance, and empathy), brand awareness, brand image, and brand loyalty.
The twenty-sixth article titled âKey Influencers of Satisfaction and Behavioral Intention of In-patients in Chengdu, Chinaâ aims to evaluate key influencers of satisfaction and behavioral intention of In-patients in Chengdu, China, which the hospital can understand the expectations of in-patients and improve competitiveness
What Drives Students' Loyalty-Formation in Social Media Learning Within a Personal Learning Environment Approach? The Moderating Role of Need for Cognition
Our study analyzes an educational experience based on the integrated use of social media within a higher education course under a personal learning environment approach and investigates the factors that determine students' loyalty to social media learning. We examined the moderating role of need for cognition (NFC) in students' formation of attitudes, satisfaction, and loyalty toward this learning experience. The results indicate that NFC has an influence on these variables, significantly moderating how loyalty toward social media learning is formed. For high-NFC students, satisfaction with the learning experience is the most important variable to explain loyalty; whereas for low-NFC students, attitudes have a stronger effect. Different strategies are suggested, according to the learners' NFC levels, for increasing the use of social media in personal learning environments. Practical implications for improving the integration of such informal resources into formal education are discussed.Junta de AndalucĂa â Programa Andaluz de I + D P12 SEJ 259
The Mediation Effect of Trusting Beliefs on the Relationship Between Expectation-Confirmation and Satisfaction with the Usage of Online Product Recommendation
Online Product Recommendations (OPRs) are increasingly available to onlinecustomers as a value-added self-service in evaluating and choosing a product.Research has highlighted several advantages that customers can gain from usingOPRs. However, the realization of these advantages depends on whether and towhat extent customers embrace and fully utilise them. The relatively low OPR USAgerate indicates that customers have not yet developed trust in OPRs’ performance.Past studies also have established that satisfaction is a valid measure of systemperformance and a consistent significant determinant of users’ continuous systemusage. Therefore, this study aimed to examine the mediation effect of trustingbeliefs on the relationship between expectation-confirmation and satisfaction. Theproposed research model is tested using data collected via an online survey from626 existing users of OPRs. The empirical results revealed that social-psychologicalbeliefs (perceived confirmation and trust) are significant contributors to customersatisfaction with OPRs. Additionally, trusting beliefs partially mediate the impactof perceived confirmation on customer satisfaction. Moreover, this study validatesthe extensions of the interpersonal trust construct to trust in OPRs and examinesthe nomological validity of trust in terms of competence, benevolence, andintegrity. The findings provide a number of theoretical and practical implications. 
Influence of the pride of belonging and other variables in the modelling of repurchase behavior. An application for the higher education context
El presente trabajo en curso incluye una revisión de la presencia de la variable repetición de compra y del constructo lealtad dentro de la literatura e investigación académica en el contexto de la educación superior, como industria de servicio. Esta intención de repetición de compra serå modelizada a través de diferentes variables, algunas ya consideradas en otros estudios y a las cuales se les suma la posible influencia del sentido de pertenencia, de tanto significado para los estudiantes y exestudiantes. En esta investigación sobre la importancia del comportamiento en la recompra se considerarå una nueva variable vinculada a la estimación del tiempo de recompra.The present research includes a literature review of the variable purchase repetition and the construct loyalty within the literature and academic research in the context of higher education as a service industry. This repurchase intention will be modelled through different variables, many of them already considered in other studies to which is added the possible influence of the pride of belonging, of such significance to students and alumni. In this study on the importance of the repurchase behavior, a new variable will be considered: the estimated time of repurchase
Developing a model of the behavioural intentions of older adults towards internet service providers : a UK perspective
Copyright and all rights therein are retained by the authors. All persons copying this information are expected to adhere to the terms and conditions invoked by each author's copyright. These works may not be re-posted without the explicit permission of the copyright holdersCountries around the globe have an ageing population that faces problems such as cognition, memory and visual difficulties. Mobile devices and products are part of daily life and to utilise them the role of internet service providers is essential. This research-in-progress paper aims to identify and evaluate factors that influence the older populationâs (over 50 years) selection of an internet service provider (ISP) as well as their continuous intention and behaviour to remain with the ISP. The outcomes of this research study are aimed at policymakers, academia and industryFinal Published versio
Why continue sharing: determinants of behavior in collaborative economy services
La economĂa colaborativa estĂĄ revolucionando la forma en que los consumidores utilizan los bienes y servicios. En nuestro estudio modificamos y ampliamos el modelo de confirmaciĂłn de expectativas para determinar los factores motivacionales que impulsan la satisfacciĂłn y la intenciĂłn de continuar usando los servicios de viajes colaborativos. MĂĄs importante aĂșn, agregamos el valor social como un factor adicional. En este estudio fueron encuestados usuarios españoles experimentados de BlaBlaCar. La calidad del servicio, la utilidad percibida, la confianza y el valor social son determinantes de la satisfacciĂłn de los usuarios experimentados y, a travĂ©s de ella, de la intenciĂłn de continuar usando; mientras que no es el caso para el impacto ambiental ni para los beneficios econĂłmicos. AdemĂĄs, la confianza afecta directamente a la intenciĂłn de continuar. Estos resultados tienen implicaciones gerenciales relevantes, mostrando que los usuarios de algunos servicios colaborativos estĂĄn motivados por otros factores ademĂĄs de los econĂłmicos.The sharing economy is revolutionizing the way consumers use goods and services. In our study we modify and extend the expectation confirmation model to determine the motivational factors which drive the satisfaction and continue intention to use ridesharing services. Most importantly, we add social value as an additional factor to those previously studied in the literature. We apply our model in a survey among experienced Spanish users of BlaBlaCar. Service quality, perceived usefulness, trust and social value are determinants of satisfaction of experienced users and through it, of intention to continuance; while it is the case neither for environmental impact nor for economic benefits. Additionally, trust affects directly continuance. These results have relevant managerial implications, showing that users of some sharing services are motivated by other factors than purely economic
Service recovery's impact on customers next-in-line
Purpose - Previous research considers service recovery as a one-on-one interaction between a service provider and a complaining customer. However, customers frequently complain at the place where they receive the service, making an investigation of the impact of a service recovery on observing customers necessary. Using observational learning theory and attribution theory as theoretical anchors, this paper examines whether observing a service recovery influences the observing customers' satisfaction and repurchase intentions. In addition, this paper tests whether service quality perceptions mediate, and customers' locus of control attributions moderate these relationships.
Design/methodology/approach - Study 1 tests the main hypothesis using a scenario-based experiment in two settings (restaurant, retail). Study 2 further elaborates on these findings using a scenario-based experiment in a hotel setting.
Findings - The findings show that the negative consequences of a failed recovery extend beyond the complaining customers to observing customers, whereas the positive consequences of observing a satisfactory recovery do not influence the observing customer when compared to observing a failure-free service delivery. These relationships are driven by the service quality information customers extract from observing a service recovery. In addition, the results indicate that the negative spill-over effects are attenuated if the observing customer gets information about who caused the failure.
Originality/value - From a theoretical point of view, this study contributes by outlining service recovery's different impacts on complaining and observing customers: whereas service recovery forms a critical for complaining customers, it only acts as a dissatisfier for observing customers. In addition, it is the first to test a potential explanation for why observing a service recovery leads to lower customer outcomes, and provides insights about how service providers might attenuate the negative spill-over effects of a failed recovery
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