Análise da implantação de RFID em uma empresa de varejo para melhoria dos processos de reposição e inventário

A identificação por radiofrequência (RFID) vem sendo amplamente utilizada por empresas de diversos segmentos. No varejo, essa tecnologia é vista como uma ferramenta para a melhoria de processos e inovações. Deste modo, o propósito deste trabalho foi avaliar a utilização do RFID nos processos de reposição e inventário de uma empresa varejista e identificar outras aplicações. Para a análise destes processos, foi realizada uma comparação do estado anterior ao RFID e os resultados obtidos após a implementação. Para a identificação de outras aplicações, foram realizadas entrevistas com especialistas e uma revisão bibliográfica. A análise do processo de reposição indicou um aumento na disponibilidade dos produtos na área de vendas, enquanto no processo de inventário, o RFID propiciou aumento na acuracidade e na produtividade. Dentre as outras aplicações identificadas, a empresa decidiu pelo uso do RFID nos provadores, enquanto as demais necessitarão de um estudo de viabilidade para sua implementação

Collation of Scientific Evidence on Consumer Acceptance of New Food Technologies: Three roads to consumer choice

The current report investigates consumer acceptance of new food technologies by reviewing the scientific literature. The review is organised along three routes to consumer acceptance of new technologies: The consumer benefit road: the central road of technology features influencing experienced product attributes; the technology apprehension road: a socio-political road where unfamiliarity and dread may lead to negative technology attitudes, which may create categorical rejection of any product created with that technology; and the retail/caterer service road: where novel technologies does not directly influence perceived product characteristics, but results in novel retail and caterer business models, product placement and customer relation services. The available literature on 4 types of novel food technologies Mild processing technologies; Electromagnetic methods; Texturizing technologies; and Novel packaging and storage technologies is reviewed along these roads. The results show that research remains fragmented in approach and usually adopts the point of view of a single road to consumer acceptance of a novel technology. Nevertheless by combining the available evidence recommendation can be made how the different roads contribute to consumer acceptance or rejection of a novel food technology dependent on technology haracteristics. A checklist for the introduction of novel food technologies taking account of all the roads and the technology is presented at the end of this report

A quantitative evaluation of the impact of the RFID technology on shelf availability

In this paper, we aim at analyzing and punctually quantifying the benefits of the adoption of Radio Frequency Identification (RFID) technology for a better management of shop floor operations and reduction of out of stocks (OOS). To this extent, we first selected a panel of about 100 products belonging to different consumer packaged goods categories (i.e. dry foods, fresh foods, frozen products, health and beauty care) and then we identified 30 retail stores to be monitored, including both hypermarkets and supermarkets. We audited availabilities by daily mapping the number of items on the shelves at store level. In the case an OOS occurred, a store associate promptly provided the OOS root causes, chosing among 8 possible options. By combining pieces of information related to OOS magnitude, RFID impact on each root cause and customer behaviour in response to OOS, we quantified the potential benefits which could be generated by RFID adoptions, in terms of turnover increase for the retailer as well as for the manufacturer. Results obtained indicate that RFID technologies could be sustainable from an economical point of view for both the retailer and the manufacturer, when they are exploited not only for improving accuracy or efficiency of logistics processes but also for increasing sales through OOS reduction

A quantitative evaluation of the impact of the RFID technology on shelf availability

In this paper, we aim at analyzing and punctually quantifying the benefits of the adoption of Radio Frequency Identification (RFID) technology for a better management of shop floor operations and reduction of out of stocks (OOS). To this extent, we first selected a panel of about 100 products belonging to different consumer packaged goods categories (i.e. dry foods, fresh foods, frozen products, health and beauty care) and then we identified 30 retail stores to be monitored, including both hypermarkets and supermarkets. We audited availabilities by daily mapping the number of items on the shelves at store level. In the case an OOS occurred, a store associate promptly provided the OOS root causes, chosing among 8 possible options. By combining pieces of information related to OOS magnitude, RFID impact on each root cause and customer behaviour in response to OOS, we quantified the potential benefits which could be generated by RFID adoptions, in terms of turnover increase for the retailer as well as for the manufacturer. Results obtained indicate that RFID technologies could be sustainable from an economical point of view for both the retailer and the manufacturer, when they are exploited not only for improving accuracy or efficiency of logistics processes but also for increasing sales through OOS reduction