Inciting Networks Effects Through Platform Authority: A Design Theory for Service Platforms

The provisioning of software has shifted towards a service model, where applications are hosted, metered, and billed through service platforms rather than being sold as on-premise software. These services can exhibit network effects, which are self-enforcing effects of value generation. They describe the interdependency of service or platform value, service consumption, and third party service provisioning. Service platforms need to be designed to incite these network effects. We propose a design theory which is based on the operator’s platform authority as the key factor for controlling and influencing stakeholders in and around the service platform in different control modes. As a design method, we propose a conceptual modeling language which supports service platform design with staged areas of authority, process flows as well as control methods. We present the rationale behind the language, discuss its application, and propose testable hypotheses for an empirical evaluation

An Information Systems Design Theory for Service Network Effects

Service platforms make software applications available as a service to end users. Platforms enable noticeable economic benefits for scaling and transforming a business. Their long-term competitiveness is ensured in controlled cooperation with channel intermediaries and network partners. Hence, service platforms must be designed to harness self-enforcing effects of value generation, so-called network effects. In an exaptation of existing knowledge, we present an information systems design theory to inform the design of methods that analyze, describe, and guide the design of service platforms through the means of causal loops and control methods. We describe the theory’s purpose and scope as well as the underlying justificatory knowledge behind the constructs and principles of form and function. The design theory covers the design of all service platform participants and activities as well as their transactions and influences in areas of staged platform authority, using enforcing and incentivizing control methods. We demonstrate the principles of implementation with an expository instantiation and apply it to the M-Engineering service platform, which offers surveillance, control, and data acquisition solutions. Furthermore, we present and discuss testable propositions and a study design to evaluate our design principles

Dynamic Network Notation: A Graphical Modeling Language to Support the Visualization and Management of Network Effects in Service Platforms

Service platforms have moved into the center of interest in both academic research and the IT industry due to their economic and technical impact. These multitenant platforms provide own or third party software as metered, on-demand services. Corresponding service offers exhibit network effects. The present work introduces a graphical modeling language to support service platform design with focus on the exploitation of these network effects

Coordinating Service Compositions : Model and Infrastructure for Collaborative Creation of Electronic Documents

Electronic documents frequently include contributions from different human and non-human sources. The Web, for instance, offers ever-changing content and services which can perform activities during document creation. This thesis introduces a solution for collaborative document creation which maps contributions of human and non-human participants to software services. The joint flexible composition and coordination of these services leads to a novel understanding of dynamic Web-based documents