Factors Influencing Customer Satisfaction towards E-shopping in Malaysia

Online shopping or e-shopping has changed the world of business and quite a few people have decided to work with these features. What their primary concerns precisely and the responses from the globalisation are the competency of incorporation while doing their businesses. E-shopping has also increased substantially in Malaysia in recent years. The rapid increase in the e-commerce industry in Malaysia has created the demand to emphasize on how to increase customer satisfaction while operating in the e-retailing environment. It is very important that customers are satisfied with the website, or else, they would not return. Therefore, a crucial fact to look into is that companies must ensure that their customers are satisfied with their purchases that are really essential from the ecommerce’s point of view. With is in mind, this study aimed at investigating customer satisfaction towards e-shopping in Malaysia. A total of 400 questionnaires were distributed among students randomly selected from various public and private universities located within Klang valley area. Total 369 questionnaires were returned, out of which 341 questionnaires were found usable for further analysis. Finally, SEM was employed to test the hypotheses. This study found that customer satisfaction towards e-shopping in Malaysia is to a great extent influenced by ease of use, trust, design of the website, online security and e-service quality. Finally, recommendations and future study direction is provided. Keywords: E-shopping, Customer satisfaction, Trust, Online security, E-service quality, Malaysia

Bowdoin College Catalogue and Academic Handbook (2020-2021)

https://digitalcommons.bowdoin.edu/course-catalogues/1318/thumbnail.jp

Bowdoin College Catalogue and Academic Handbook (2019-2020)

https://digitalcommons.bowdoin.edu/course-catalogues/1304/thumbnail.jp

Performance measurement in construction research & development: The use of case study research approach

The process of finding solutions to the research problem does not follow a clear sequential approach, but often takes unexpected turns due to the uncertainties of the research process and its outcomes. However, appropriate research design would be able to identify any problems and pitfalls that the researcher may come across during the process. In this regard, consideration of the research philosophy pertaining to the study helps a researcher in choosing the appropriate approach for a study. Not only the philosophical stance, but also the research problem under investigation and its underling circumstances influence the selection of a research approach. Accordingly, this paper discusses the factors that drive the selection of a case study as the research approach with particular reference to the use of single case study to undertake an in depth inquiry regarding the impact of performance measurement towards construction research and development. Further, this paper discusses the incorporation of multi-phase, multi perspective and multi-method approaches within the single case study to build valid theory