What attracts vehicle consumers’ buying:A Saaty scale-based VIKOR (SSC-VIKOR) approach from after-sales textual perspective?

Purpose: The increasingly booming e-commerce development has stimulated vehicle consumers to express individual reviews through online forum. The purpose of this paper is to probe into the vehicle consumer consumption behavior and make recommendations for potential consumers from textual comments viewpoint. Design/methodology/approach: A big data analytic-based approach is designed to discover vehicle consumer consumption behavior from online perspective. To reduce subjectivity of expert-based approaches, a parallel Naïve Bayes approach is designed to analyze the sentiment analysis, and the Saaty scale-based (SSC) scoring rule is employed to obtain specific sentimental value of attribute class, contributing to the multi-grade sentiment classification. To achieve the intelligent recommendation for potential vehicle customers, a novel SSC-VIKOR approach is developed to prioritize vehicle brand candidates from a big data analytical viewpoint. Findings: The big data analytics argue that “cost-effectiveness” characteristic is the most important factor that vehicle consumers care, and the data mining results enable automakers to better understand consumer consumption behavior. Research limitations/implications: The case study illustrates the effectiveness of the integrated method, contributing to much more precise operations management on marketing strategy, quality improvement and intelligent recommendation. Originality/value: Researches of consumer consumption behavior are usually based on survey-based methods, and mostly previous studies about comments analysis focus on binary analysis. The hybrid SSC-VIKOR approach is developed to fill the gap from the big data perspective

ANALYSIS OF INTER-RELIGIOUS TOLERANCE SENTIMENTS IN INDONESIA ON CONVERSATIONS ON SOCIAL MEDIA TWITTER

Conversations on social media Twitter related to tolerance among religious communities in Indonesia are fascinating. However, it is a sensitive issue. In reality, there is often a war of comments about the implementation of tolerance between religious people in carrying out their own beliefs. The community is not careful in issuing opinions that can result in social insecurity, insecurity, and national instability. This condition will significantly affect the state of the country's economy. In some cases, political problems can be a trigger for intolerance between religious communities. The purpose of this study is to compare the performance of classification accuracy on positive or negative sentiments from conversations that intersect with the problem of tolerance among religious communities during the past year. In this study, we compared the performance of the accuracy of the modeling of sentiment analysis classification on public conversations on social media Twitter related to tolerance between religious communities in Indonesia. Because the text that will be carried out modeling comes from the Indonesian language, to facilitate labeling, translation is carried out into English, then a performance comparison of the sentiment analysis classification modeling with SVM algorithm, Naïve Bayes, Decision Tree, and k-NN. Based on the experiments, it was concluded that the SVM algorithm has the highest performance for the classification of sentiment analysis categories up to 65.03% compared to the Naïve Bayes algorithm, which reached 59.92%, Decision Tree, which reached 63.52% and k-NN which reached 57 66%

Role of sentiment classification in sentiment analysis: a survey

Through a survey of literature, the role of sentiment classification in sentiment analysis has been reviewed. The review identifies the research challenges involved in tackling sentiment classification. A total of 68 articles during 2015 – 2017 have been reviewed on six dimensions viz., sentiment classification, feature extraction, cross-lingual sentiment classification, cross-domain sentiment classification, lexica and corpora creation and multi-label sentiment classification. This study discusses the prominence and effects of sentiment classification in sentiment evaluation and a lot of further research needs to be done for productive results

Sentiment Analysis Framework and Its Application in Geopolitical Scenarios

Sentiment analysis or opinion mining involves systamtically extracting, identifying and quantifying subjective information using text analysis and natural language processing algorithms. The paper explores the recent research work in the field of sentiment analysis and categorizes the work into five unique domains. This paper proposes a three stage sentiment analysis framework involving the data gathering, data preparation and the sentiment analysis phases. The proposed framework is applied to the tweets on the Russia-Ukraine conflict in order to understand the current sentiment of the twitterati towards the conflict. The analysis was performed using lexicon based approach and machine learning based approach. The results of the analysis indicate that the machine learning approach provides better performance compared to lexicon based approach. Sentiment analysis also shows that there is still an overall negative sentiment towards the war

Verifying baselines for crisis event information classification on Twitter

Social media are rich information sources during and in the aftermath of crisis events such as earthquakes and terrorist attacks. Despite myriad challenges, with the right tools, significant insight can be gained which can assist emergency responders and related applications. However, most extant approaches are incomparable, using bespoke definitions, models, datasets and even evaluation metrics. Furthermore, it is rare that code, trained models, or exhaustive parametrisation details are made openly available. Thus, even confirmation of self-reported performance is problematic; authoritatively determining the state of the art (SOTA) is essentially impossible. Consequently, to begin addressing such endemic ambiguity, this paper seeks to make 3 contributions: 1) the replication and results confirmation of a leading (and generalisable) technique; 2) testing straightforward modifications of the technique likely to improve performance; and 3) the extension of the technique to a novel and complimentary type of crisis-relevant information to demonstrate it’s generalisability

Leveraging social media data using latent dirichlet allocation and naïve bayes for mental health sentiment analytics on Covid-19 pandemic

In Malaysia, during the early stages of the COVID-19 pandemic, the negative impact on mental health became noticeable. The public's psychological and behavioral responses have risen as the COVID-19 outbreak progresses. A high impression of severity, vulnerability, impact, and fear was the element that influenced higher anxiety. Social media data can be used to track Malaysian sentiments in the COVID-19 era. However, it is often found on the internet in text format with no labels, and manually decoding this data is usually complicated. Furthermore, traditional data-gathering approaches, such as filling out a survey form, may not completely capture the sentiments. This study uses a text mining technique called Latent Dirichlet Allocation (LDA) on social media to discover mental health topics during the COVID-19 pandemic. Then, a model is developed using a hybrid approach, combining both lexicon-based and Naïve Bayes classifier. The accuracy, precision, recall, and F-measures are used to evaluate the sentiment classification. The result shows that the best lexicon-based technique is VADER with 72% accuracy compared to TextBlob with 70% accuracy. These sentiments results allow for a better understanding and handling of the pandemic. The top three topics are identified and further classified into positive and negative comments. In conclusion, the developed model can assist healthcare workers and policymakers in making the right decisions in the upcoming pandemic outbreaks