2 research outputs found

    An accurate pattern classification for empty fruit bunch based on the age profile of oil palm tree using neural network

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    This paper proposes an efficient method for pattern classification system of empty fruit bunch (EFB) by using a neural network technique. The main advantage of this method is the accuracy and speed of algorithm such that it can be computed rapidly with the proposed system. To test the effectiveness of the proposed method, 120 of EFB’s data with different ages and length that been obtained from Malaysian Palm Oil Board (MPOB) are use in the pattern classification process. In addition, there  are three classes of EFB in this system, which are Class 1 (less than 7 year old), Class 2 (8 to 17 year old) and Class 3 (more than 17 year old). It is envisaged that the proposed method is very useful in classifying the EFB and  90% of the sample parameters are successfully classified to its class

    The nexus between quality of customer relationship management systems and customers' satisfaction: Evidence from online customers’ reviews

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    Customer Relationship Management (CRM) is a method of management that aims to establish, develop, and improve relationships with targeted customers in order to maximize corporate profitability and customer value. There have been many CRM systems in the market. These systems are developed based on the combination of business requirements, customer needs, and industry best practices. The impact of CRM systems on the customers' satisfaction and competitive advantages as well as tangible and intangible benefits are widely investigated in the previous studies. However, there is a lack of studies to assess the quality dimensions of these systems to meet an organization's CRM strategy. This study aims to investigate customers' satisfaction with CRM systems through online reviews. We collected 5172 online customers' reviews from 8 CRM systems in the Google play store platform. The satisfaction factors were extracted using Latent Dirichlet Allocation (LDA) and grouped into three dimensions; information quality, system quality, and service quality. Data segmentation is performed using Learning Vector Quantization (LVQ). In addition, feature selection is performed by the entropy-weight approach. We then used the Adaptive Neuro Fuzzy Inference System (ANFIS), the hybrid of fuzzy logic and neural networks, to assess the relationship between these dimensions and customer satisfaction. The results are discussed and research implications are provided.The authors are thankful to the Deanship of Scientific Research at Najran University for funding this work, under the Research Groups Funding program grant code NU/RG/SERC/12/44
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