2 research outputs found

    Platform Determination Modeling for Existing and New Product Family

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    Today\u27s automotive market is a highly competitive industry as many global manufacturing enterprises are competing to increase and dominate market shares. Automotive and other major manufacturers must focus on product differentiation to fulfill customer demands and expectations, increase market share globally and domestically, and reduce design and manufacturing cost. To meet market demand, enterprises must understand current and future customer expectations as perceptions evolve overtime. Product platform and products family strategies have been implemented widely to offer variations. Assessing and benchmarking platforms and families differentiations - within an enterpriser -are tools used to support and create the most effective balance between market demands and product variations; to avoid self-competition. It has been noted that there has been insufficient researches to identify the gaps in products differentiations within an enterprise and the market. Differentiations with consideration of the dynamic market, market share analysis, globalization factors, functions, function attributes, and sales prices. The focus of this research is to identify the ultimate number of product platforms and product families of existing and prospective products of an enterprise. The mathematical model discovers the top features and functions needed in the market, and eliminates weak car models which do not meet customer expectations. This identification is achieved through analyzing current products diversification, degree of diversification, product saturation and ability to accommodate more functions. The developed mathematical model is demonstrated and validated using case studies based on examples from actual situations. It applies to both product platforms and product families. The results showed that the developed model is not limited to the automotive industry only, but it can be applied to other products and industries as well. This work supports the product designer and strategy-makers in the activity decision process to identify needed functions and features to increase market shares and allocate resources efficiently

    Developing an Agile Supply Chain Model for SMEs

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    Rising worldwide competition is making it increasingly difficult for SME organisations to compete in the marketplace as traditional means of manufacture, and modes of delivery are being changed through technological advancements. In line with these factors, organisations are ever more capable of producing goods that are more bespoke and personalised than in the past and within the price ranges and affordability levels of demanding markets. Whilst large organisations have the power to enforce supply chain compliance in order to meet these changes, it is not always the case for SMEs. The agile supply chain philosophy moves away from traditional methods under which large organisations enforce supply chain compliance, and embraces the concept of supply chain agility that allows the supply chain as a whole to move forward as one and share the benefits as a developed and cohesive unit. Such a philosophy should be to the advantage of all organisations, but ought to be of particular interest to SMEs as its use could assist in improving their competitiveness. This thesis is primarily concerned with the development of agile supply chains within SME organisations. The research sets out to develop the means through which SMEs can develop their agile supply chains so as to make them more efficient and competitive both now and in the future. The research is set upon existing theories and models, particularly following the works of Sharifi et al. (2006), Ismail and Sharifi (2006), Ismail et al., (2006) and Ismail et al., (2011) so as to contribute further to their concepts theoretically and to also present the practical means by which such frameworks can be utilised in industry. The research provides a link between manager perceptions and underlying factors that affect their organisations and how they relate to the markets served. This has been achieved through the development of a model through which SMEs can analyse their present operating position, consider new product features, potential supply chain partners and the means through which to develop their agile supply chains as a complete unit. Using case study methodology, some extensive fieldwork has been undertaken to examine the ideas and extend our understanding of the approaches to build and sustain agile networks for organisations introducing products into markets. The study has assisted in reforming and developing the initial models into practical tools. Further to this, the research offers a series of developmental roadmaps that can be followed by SMEs to assist in the progress of developing agility into their supply chains. The outcomes from the research provide a contribution to academic theory and practice and build upon previous research, taking it forward with practical tools that organisations can utilise. The findings provide evidence for the benefits that can be derived from the developed models such that their application could be realistically considered within a practical setting
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