38,127 research outputs found

    On The Role Of Normative Influences In Commercial Virtual Communities

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    The potential to reconcile economic benefits to the firm with the social needs of customers has made commercial virtual communities a popular tool for companies to support their core products/service with a value-added service option. An important key to the success of such a virtual community is the behavior of its members. In this paper, we develop a framework of pro-social behavior (i.e., community citizenship behavior and contribution intentions) for understanding and explaining the motivation of virtual community members to actively participate in and care for the community. We show that the main determinants of pro-social behavior are the social norm of reciprocity and the personal norm of obligation. Reciprocity, in turn, is impacted by the value of the information and the socio-emotional support exchanged by the virtual community members.marketing ;

    Why Should I Provide Social Support? A Social Capital Perspective of Individual Helping Behavior in Healthcare Virtual Support Communities

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    The phenomenon of online social support has been studied for years. However, little is known about the factors that drive individual online helping behavior. While the Information systems literature provides rich insights into the determinants of online social support, the emphasis has been exclusively on the provision of informational help. By contending the need to expand our investigation to different types of support, this paper studies individual provisions of both informational and emotional social support in healthcare virtual support communities (HVSCs). Drawing on social capital theory, the structural, relational, and cognitive dimensions of social capital are conceptualized as the social support determinants. The results show that the social capital dimensions can be both facilitators and inhibitors of the two types of social support. This study can contribute not only to the literature on HVSCs, but also to studies of other types of virtual communities such as electronic networks of practice

    A Multilevel Investigation of Participation Within Virtual Health Communities

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    Virtual health communities are a major channel through which health consumers share health-related knowledge and/or exchange social support with their peers. These virtual environments can be a form of, or a potential component of, integrated Patient-centered e-Health (PCEH) applications, which represent emerging healthcare information systems that emphasize the role of patients and revolve around providing patient-focus, patient-activity, and patient-empowerment services. Because of the collaborative nature of virtual health communities, user participation is a critical factor for community growth and prosperity. In this study, we examine user participation at the individual and group (thread) levels. At the individual level, we investigate the impact of reciprocity and homophily (similarity of user characteristics such as age, gender, and tenure) on user participation within virtual health communities. At the thread level, we study the role of highly active users (power users) as thread initiators as well as the role of thread initiatorsā€™ participation on the overall thread vibrancy. To do so, we analyzed 2,176 threads initiated by 130 users and 1,947 messages exchanged between these users and their peers. Our results support short-term reciprocity, but refute the positive relationship associated with long-term reciprocity. Among homophily hypotheses, our results support gender homophily, but not age or tenure homophily. At the thread level our findings suggest that a discussion thread is vibrant if the thread initiator is a power user or participates actively within the thread. These findings have important implications for future research and practice in PCEH applications

    Unlocking the potential of rural social enterprise

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    SOCIAL IMPLICATIONS OF THE INTERNET

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    The Internet is a critically important research site for sociologists testing theories of technology diffusion and media effects, particularly because it is a medium uniquely capable of integrating modes of communication and forms of content. Current research tends to focus on the Internetā€™s implications in five domains: 1) inequality (the ā€œdigital divideā€); 2) community and social capital; 3) political participation; 4) organizations and other economic institutions; and 5) cultural participation and cultural diversity. A recurrent theme across domains is that the Internet tends to complement rather than displace existing media and patterns of behavior. Thus in each domain, utopian claims and dystopic warnings based on extrapolations from technical possibilities have given way to more nuanced and circumscribed understandings of how Internet use adapts to existing patterns, permits certain innovations, and reinforces particular kinds of change. Moreover, in each domain the ultimate social implications of this new technology depend on economic, legal, and policy decisions that are shaping the Internet as it becomes institutionalized. Sociologists need to study the Internet more actively and, particularly, to synthesize research findings on individual user behavior with macroscopic analyses of institutional and political-economic factors that constrain that behavior.World Wide Web, communications, media, technology

    Information Systems and Healthcare XXXVI: Building and Maintaining Social Capitalā€“Evidence from the Field

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    This study investigates how social capital is built and maintained in a Hybrid Virtual Communities (HVC), that is, a group of people with shared interests who meet face-to-face to exchange information and knowledge or provide emotional support and also do so in a ā€œvirtualā€ or online environment. Past health-IS research has primarily focused on pure virtual environments; however, many communities entail face-to-face interactions as well. This research helps fill this void. Discourse analysis of virtual interactions, face-to-face (FTF) observations, and semi-structured interviews of a patient-oriented HVC were analyzed, providing rich descriptive data. Using the theoretical foundation of social capital, this article extends existing theory by combining Drentea and Moren-Crossā€™s [2005] social support framework with Etzioni and Etzioniā€™s [1999] aspects of community framework to better explain building and maintaining social capital in a HVC
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