Using contextual information to understand searching and browsing behavior

There is great imbalance in the richness of information on the web and the succinctness and poverty of search requests of web users, making their queries only a partial description of the underlying complex information needs. Finding ways to better leverage contextual information and make search context-aware holds the promise to dramatically improve the search experience of users. We conducted a series of studies to discover, model and utilize contextual information in order to understand and improve users' searching and browsing behavior on the web. Our results capture important aspects of context under the realistic conditions of different online search services, aiming to ensure that our scientific insights and solutions transfer to the operational settings of real world applications

Personalised video retrieval: application of implicit feedback and semantic user profiles

A challenging problem in the user profiling domain is to create profiles of users of retrieval systems. This problem even exacerbates in the multimedia domain. Due to the Semantic Gap, the difference between low-level data representation of videos and the higher concepts users associate with videos, it is not trivial to understand the content of multimedia documents and to find other documents that the users might be interested in. A promising approach to ease this problem is to set multimedia documents into their semantic contexts. The semantic context can lead to a better understanding of the personal interests. Knowing the context of a video is useful for recommending users videos that match their information need. By exploiting these contexts, videos can also be linked to other, contextually related videos. From a user profiling point of view, these links can be of high value to recommend semantically related videos, hence creating a semantic-based user profile. This thesis introduces a semantic user profiling approach for news video retrieval, which exploits a generic ontology to put news stories into its context. Major challenges which inhibit the creation of such semantic user profiles are the identification of user's long-term interests and the adaptation of retrieval results based on these personal interests. Most personalisation services rely on users explicitly specifying preferences, a common approach in the text retrieval domain. By giving explicit feedback, users are forced to update their need, which can be problematic when their information need is vague. Furthermore, users tend not to provide enough feedback on which to base an adaptive retrieval algorithm. Deviating from the method of explicitly asking the user to rate the relevance of retrieval results, the use of implicit feedback techniques helps by learning user interests unobtrusively. The main advantage is that users are relieved from providing feedback. A disadvantage is that information gathered using implicit techniques is less accurate than information based on explicit feedback. In this thesis, we focus on three main research questions. First of all, we study whether implicit relevance feedback, which is provided while interacting with a video retrieval system, can be employed to bridge the Semantic Gap. We therefore first identify implicit indicators of relevance by analysing representative video retrieval interfaces. Studying whether these indicators can be exploited as implicit feedback within short retrieval sessions, we recommend video documents based on implicit actions performed by a community of users. Secondly, implicit relevance feedback is studied as potential source to build user profiles and hence to identify users' long-term interests in specific topics. This includes studying the identification of different aspects of interests and storing these interests in dynamic user profiles. Finally, we study how this feedback can be exploited to adapt retrieval results or to recommend related videos that match the users' interests. We analyse our research questions by performing both simulation-based and user-centred evaluation studies. The results suggest that implicit relevance feedback can be employed in the video domain and that semantic-based user profiles have the potential to improve video exploration

MC2: MPEG-7 content modelling communities

This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel UniversityThe use of multimedia content on the web has grown significantly in recent years. Websites such as Facebook, YouTube and Flickr cater for enormous amounts of multimedia content uploaded by users. This vast amount of multimedia content requires comprehensive content modelling otherwise retrieving relevant content will be challenging. Modelling multimedia content can be an extremely time consuming task that may seem impossible particularly when undertaken by individual users. However, the advent of Web 2.0 and associated communities, such as YouTube and Flickr, has shown that users appear to be more willing to collaborate in order to take on enormous tasks such as multimedia content modelling. Harnessing the power of communities to achieve comprehensive content modelling is the primary focus of this research. The aim of this thesis is to explore collaborative multimedia content modelling and in particular the effectiveness of existing multimedia content modelling tools, taking into account the key development challenges of existing collaborative content modelling research and the associated modelling tools. Four research objectives are pursued in order to achieve this; first, design a user experiment to study users’ tagging behaviour with existing multimedia tagging tools and identify any relationships between such user behaviour; second, design and develop a framework for MPEG-7 content modelling communities based on the results of the experiment; third, implement an online service as a proof of concept of the framework; fourth, validate the framework through the online service during a repeat of the initial user experiment. This research contributes first, a conceptual model of user behaviour visualised as a fuzzy cognitive map and, second, an MPEG-7 framework for multimedia content modelling communities (MC2) and its proof of concept as an online service. The fuzzy cognitive model embodies relationships between user tagging behaviour and context and provides an understanding of user priorities in the description of content features and the relationships that exist between them. The MC2 framework, developed based on the fuzzy cognitive model, is deep-rooted in user content modelling behaviour and content preferences. A proof of concept of the MC2 framework is implemented as an online service in which all metadata is modelled using MPEG-7. The online service is validated, first, empirically with the same group of users and through the same experiment that led to the development of the fuzzy cognitive model and, second, functionally against the folksonomy and MPEG-7 content modelling tools used in the initial experiment. The validation demonstrates that MC2 has the advantages without the shortcomings of existing multimedia tagging tools by harnessing the ease of use of folksonomy tools while producing comprehensive structured metadata.Supported by UK Engineering and Physical Sciences Research Council (EPSRC

CHORUS Deliverable 2.1: State of the Art on Multimedia Search Engines

Based on the information provided by European projects and national initiatives related to multimedia search as well as domains experts that participated in the CHORUS Think-thanks and workshops, this document reports on the state of the art related to multimedia content search from, a technical, and socio-economic perspective. The technical perspective includes an up to date view on content based indexing and retrieval technologies, multimedia search in the context of mobile devices and peer-to-peer networks, and an overview of current evaluation and benchmark inititiatives to measure the performance of multimedia search engines. From a socio-economic perspective we inventorize the impact and legal consequences of these technical advances and point out future directions of research

Information of social media platforms: the case of Last.fm

Social media has become a global phenomenon. Currently, there are 2 billion active users on Facebook. However, much of the research on social media is about the consumption side of social media rather than the production or operational aspects of social media. Although research on the production side is still relatively small, it is growing, indicating that it is a fruitful area to study. This thesis attempts to contribute to this area of research to unravel the inner operations of social media with one key research question: How does social media platform organize information? The theory of digital object of Kallinikos et al. (2013) is used to investigate this question. Information display that users of a social media platform interact with is a digital object and it is constructed by two key components which are a database and algorithms. The database and the algorithms shape how information is being organized on information displays, and these influence user behaviors which are then captured as social data in the database. This thesis also critically examines the technology of recommender system by importing engineering literature on information filtering and retrieval. While newsfeed algorithm such as EdgeRank of Facebook has already been critically examined, information systems and media scholars have yet to investigate recommendation algorithms, despite the fact that they have been widely deployed all over the Internet. It is found that the key weakness of recommendation algorithms is their inability to recommend novel items. This is because the main tenet of any recommender system is to “recommend similar items to those that users already like”. Fortunately, this problem can be alleviated when recommender system is being deployed in the digital information environment of social media platforms. In turn, seven theoretical conjectures can be postulated. These are (1) navigation of information display as assembled by social media is highly interactive, (2) information organization of social media is highly unstable which would also render user behaviors unstable, (3) quality of data aggregation casts significant implications on user behaviors, (4) the amount of data captured by social media platforms limits the usefulness of their information displays, (5) output from the recommendation algorithm (recommendation list) casts real implications on user behaviors, (6) circle of friends on a social network can influence user behaviors, and (7) metadata attached to items being displayed casts influence on user behaviors. Data from Last.fm, a social media for music discovery, is used to evaluate these conjectures. The analysis supported most of the conjectures except the instability of information display and the importance of metadata attached to items being displayed. Some kinds of information organization are more stable than initially expected and some kinds of user generated contents are not so important for user behaviors

On intelligible multimodal visual analysis

Analyzing data becomes an important skill in a more and more digital world. Yet, many users are facing knowledge barriers preventing them to independently conduct their data analysis. To tear down some of these barriers, multimodal interaction for visual analysis has been proposed. Multimodal interaction through speech and touch enables not only experts, but also novice users to effortlessly interact with such kind of technology. However, current approaches do not take the user differences into account. In fact, whether visual analysis is intelligible ultimately depends on the user. In order to close this research gap, this dissertation explores how multimodal visual analysis can be personalized. To do so, it takes a holistic view. First, an intelligible task space of visual analysis tasks is defined by considering personalization potentials. This task space provides an initial basis for understanding how effective personalization in visual analysis can be approached. Second, empirical analyses on speech commands in visual analysis as well as used visualizations from scientific publications further reveal patterns and structures. These behavior-indicated findings help to better understand expectations towards multimodal visual analysis. Third, a technical prototype is designed considering the previous findings. Enriching the visual analysis by a persistent dialogue and a transparency of the underlying computations, conducted user studies show not only advantages, but address the relevance of considering the user’s characteristics. Finally, both communications channels – visualizations and dialogue – are personalized. Leveraging linguistic theory and reinforcement learning, the results highlight a positive effect of adjusting to the user. Especially when the user’s knowledge is exceeded, personalizations helps to improve the user experience. Overall, this dissertations confirms not only the importance of considering the user’s characteristics in multimodal visual analysis, but also provides insights on how an intelligible analysis can be achieved. By understanding the use of input modalities, a system can focus only on the user’s needs. By understanding preferences on the output modalities, the system can better adapt to the user. Combining both directions imporves user experience and contributes towards an intelligible multimodal visual analysis

Effects and challenges of using a nutrition assistance system: results of a long-term mixed-method study

Healthy nutrition contributes to preventing non-communicable and diet-related diseases. Recommender systems, as an integral part of mHealth technologies, address this task by supporting users with healthy food recommendations. However, knowledge about the effects of the long-term provision of health-aware recommendations in real-life situations is limited. This study investigates the impact of a mobile, personalized recommender system named Nutrilize. Our system offers automated personalized visual feedback and recommendations based on individual dietary behaviour, phenotype, and preferences. By using quantitative and qualitative measures of 34 participants during a study of 2–3 months, we provide a deeper understanding of how our nutrition application affects the users’ physique, nutrition behaviour, system interactions and system perception. Our results show that Nutrilize positively affects nutritional behaviour (conditional R2=. 342) measured by the optimal intake of each nutrient. The analysis of different application features shows that reflective visual feedback has a more substantial impact on healthy behaviour than the recommender (conditional R2=. 354). We further identify system limitations influencing this result, such as a lack of diversity, mistrust in healthiness and personalization, real-life contexts, and personal user characteristics with a qualitative analysis of semi-structured in-depth interviews. Finally, we discuss general knowledge acquired on the design of personalized mobile nutrition recommendations by identifying important factors, such as the users’ acceptance of the recommender’s taste, health, and personalization

KEER2022

Avanttítol: KEER2022. DiversitiesDescripció del recurs: 25 juliol 202

Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting

The most significant progress in recent years in online display advertising is what is known as the Real-Time Bidding (RTB) mechanism to buy and sell ads. RTB essentially facilitates buying an individual ad impression in real time while it is still being generated from a user’s visit. RTB not only scales up the buying process by aggregating a large amount of available inventories across publishers but, most importantly, enables direct targeting of individual users. As such, RTB has fundamentally changed the landscape of digital marketing. Scientifically, the demand for automation, integration and optimisation in RTB also brings new research opportunities in information retrieval, data mining, machine learning and other related fields. In this monograph, an overview is given of the fundamental infrastructure, algorithms, and technical solutions of this new frontier of computational advertising. The covered topics include user response prediction, bid landscape forecasting, bidding algorithms, revenue optimisation, statistical arbitrage, dynamic pricing, and ad fraud detection