5 research outputs found

    Understanding behaviour patterns of multi-agents in digital business ecosystems: an organisational semiotics inspired framework

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    Digital business ecosystem (DBE) is a collaborative network of organisations, processes and technologies that collectively create value. Thus, value creation in DBEs is jointly undertaken by multiple human and digital agents. To aid appropriate apportionment of work and design of information systems, it is essential to understand behaviour of both human and digital agents. However limited attention has been paid to agents’ behaviour in the extant DBEs literature. Moreover, multi-agent research has also largely focused on technical issues while limited research exists on agents’ behaviour. As such, in this paper, we develop a framework to understand behaviour patterns of multi-agent in DBEs. This framework builds its foundation on the theoretical lens of Organisational Semiotics, a sociotechnical theory towards contribution to DBE research

    An integrative semiotic methodology for IS research

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    Semiotics studies the production, transmission and interpretation of meaning represented symbolically in signs and messages, primarily but not exclusively in language. For information systems (IS) the domain of semiosis consists of human and non-human interactions based on technologically-mediated communication in the social, material and personal worlds. The paper argues that semiosis has immense bearing on processes of communication central to the advanced information and communications technologies studied by IS scholars. Its use separately, or in mixed methods approaches, enriches areas of central concern to the IS field, and is particularly apt when researching internet-based development and applications, for example virtual worlds and social media. This paper presents a four step structured methodology, informed by a central theoretical semiotic framework to provide practical guidelines for operationalizing semiotics in IS research. Thus, using illustrative examples, the paper provides a step-by-step semiotics approach to research based on distinctive semiotic concepts and their relationships – producer, consumer, medium, code, message and content – and how, at an integrating level, the personal, social and material worlds relate through sociation, embodiment and socio-materiality
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