832 research outputs found
Lifelong Sequential Modeling with Personalized Memorization for User Response Prediction
User response prediction, which models the user preference w.r.t. the
presented items, plays a key role in online services. With two-decade rapid
development, nowadays the cumulated user behavior sequences on mature Internet
service platforms have become extremely long since the user's first
registration. Each user not only has intrinsic tastes, but also keeps changing
her personal interests during lifetime. Hence, it is challenging to handle such
lifelong sequential modeling for each individual user. Existing methodologies
for sequential modeling are only capable of dealing with relatively recent user
behaviors, which leaves huge space for modeling long-term especially lifelong
sequential patterns to facilitate user modeling. Moreover, one user's behavior
may be accounted for various previous behaviors within her whole online
activity history, i.e., long-term dependency with multi-scale sequential
patterns. In order to tackle these challenges, in this paper, we propose a
Hierarchical Periodic Memory Network for lifelong sequential modeling with
personalized memorization of sequential patterns for each user. The model also
adopts a hierarchical and periodical updating mechanism to capture multi-scale
sequential patterns of user interests while supporting the evolving user
behavior logs. The experimental results over three large-scale real-world
datasets have demonstrated the advantages of our proposed model with
significant improvement in user response prediction performance against the
state-of-the-arts.Comment: SIGIR 2019. Reproducible codes and datasets:
https://github.com/alimamarankgroup/HPM
Fast ALS-based tensor factorization for context-aware recommendation from implicit feedback
Albeit, the implicit feedback based recommendation problem - when only the
user history is available but there are no ratings - is the most typical
setting in real-world applications, it is much less researched than the
explicit feedback case. State-of-the-art algorithms that are efficient on the
explicit case cannot be straightforwardly transformed to the implicit case if
scalability should be maintained. There are few if any implicit feedback
benchmark datasets, therefore new ideas are usually experimented on explicit
benchmarks. In this paper, we propose a generic context-aware implicit feedback
recommender algorithm, coined iTALS. iTALS apply a fast, ALS-based tensor
factorization learning method that scales linearly with the number of non-zero
elements in the tensor. The method also allows us to incorporate diverse
context information into the model while maintaining its computational
efficiency. In particular, we present two such context-aware implementation
variants of iTALS. The first incorporates seasonality and enables to
distinguish user behavior in different time intervals. The other views the user
history as sequential information and has the ability to recognize usage
pattern typical to certain group of items, e.g. to automatically tell apart
product types or categories that are typically purchased repetitively
(collectibles, grocery goods) or once (household appliances). Experiments
performed on three implicit datasets (two proprietary ones and an implicit
variant of the Netflix dataset) show that by integrating context-aware
information with our factorization framework into the state-of-the-art implicit
recommender algorithm the recommendation quality improves significantly.Comment: Accepted for ECML/PKDD 2012, presented on 25th September 2012,
Bristol, U
Considering temporal aspects in recommender systems: a survey
Under embargo until: 2023-07-04The widespread use of temporal aspects in user modeling indicates their importance, and their consideration showed to be highly effective in various domains related to user modeling, especially in recommender systems. Still, past and ongoing research, spread over several decades, provided multiple ad-hoc solutions, but no common understanding of the issue. There is no standardization and there is often little commonality in considering temporal aspects in different applications. This may ultimately lead to the problem that application developers define ad-hoc solutions for their problems at hand, sometimes missing or neglecting aspects that proved to be effective in similar cases. Therefore, a comprehensive survey of the consideration of temporal aspects in recommender systems is required. In this work, we provide an overview of various time-related aspects, categorize existing research, present a temporal abstraction and point to gaps that require future research. We anticipate this survey will become a reference point for researchers and practitioners alike when considering the potential application of temporal aspects in their personalized applications.acceptedVersio
Capturing Value from Data: Revenue Models for Data-Driven Services
Undisputedly, the amount of data is growing exponentially and huge opportunities exist to exploit them. New service business models are being built around value propositions based on data and analytics. Suitable revenue models need to reap the benefits of these value propositions. However, the question of how to best turn a value proposition into revenue for data-driven services is not systematically addressed in literature. \ \ We provide an overview of possible revenue models for data-driven services. Based on a sample of 100 start-ups, we apply qualitative analysis to identify different revenue models for newly established data-driven services such as subscription, gain sharing and multi-sided revenue models. \ \ This paper will contribute to the fundamental understanding of how companies can capture value from data-driven services. It should give guidance on the design and selection of appropriate revenue models and, thus, inspire new forms of revenue generation from the use of data.
- …