Towards Knowledge-Based Personalized Product Description Generation in E-commerce

Quality product descriptions are critical for providing competitive customer experience in an e-commerce platform. An accurate and attractive description not only helps customers make an informed decision but also improves the likelihood of purchase. However, crafting a successful product description is tedious and highly time-consuming. Due to its importance, automating the product description generation has attracted considerable interests from both research and industrial communities. Existing methods mainly use templates or statistical methods, and their performance could be rather limited. In this paper, we explore a new way to generate the personalized product description by combining the power of neural networks and knowledge base. Specifically, we propose a KnOwledge Based pErsonalized (or KOBE) product description generation model in the context of e-commerce. In KOBE, we extend the encoder-decoder framework, the Transformer, to a sequence modeling formulation using self-attention. In order to make the description both informative and personalized, KOBE considers a variety of important factors during text generation, including product aspects, user categories, and knowledge base, etc. Experiments on real-world datasets demonstrate that the proposed method out-performs the baseline on various metrics. KOBE can achieve an improvement of 9.7% over state-of-the-arts in terms of BLEU. We also present several case studies as the anecdotal evidence to further prove the effectiveness of the proposed approach. The framework has been deployed in Taobao, the largest online e-commerce platform in China.Comment: KDD 2019 Camera-ready. Website: https://sites.google.com/view/kobe201

Sequential Recommendation with Self-Attentive Multi-Adversarial Network

Recently, deep learning has made significant progress in the task of sequential recommendation. Existing neural sequential recommenders typically adopt a generative way trained with Maximum Likelihood Estimation (MLE). When context information (called factor) is involved, it is difficult to analyze when and how each individual factor would affect the final recommendation performance. For this purpose, we take a new perspective and introduce adversarial learning to sequential recommendation. In this paper, we present a Multi-Factor Generative Adversarial Network (MFGAN) for explicitly modeling the effect of context information on sequential recommendation. Specifically, our proposed MFGAN has two kinds of modules: a Transformer-based generator taking user behavior sequences as input to recommend the possible next items, and multiple factor-specific discriminators to evaluate the generated sub-sequence from the perspectives of different factors. To learn the parameters, we adopt the classic policy gradient method, and utilize the reward signal of discriminators for guiding the learning of the generator. Our framework is flexible to incorporate multiple kinds of factor information, and is able to trace how each factor contributes to the recommendation decision over time. Extensive experiments conducted on three real-world datasets demonstrate the superiority of our proposed model over the state-of-the-art methods, in terms of effectiveness and interpretability

ChatGPT recommendation system for retail shops

The rapid growth of e-commerce platforms has emphasized the significance of personalized recommendation systems in enhancing user engagement and satisfaction. This dissertation presents the development and evaluation of an innovative Product Recommendation System that leverages advanced Artificial Intelligence (AI) techniques to provide tailored product suggestions. The primary objective is to create a user-centric experience by integrating an AI assistant, enabling natural and interactive interactions. Through a comprehensive survey conducted to understand customer behaviours while purchasing products using AI, the study aims to assess the system's effectiveness in delivering accurate recommendations and providing a seamless purchasing experience. This document contributes to the field by showcasing the practical implementation of AI-driven recommendation systems, highlighting their potential to transform e-commerce interactions.O rápido crescimento das plataformas de comércio eletrónico enfatizou a importância dos sistemas de recomendação personalizados para aumentar o envolvimento e a satisfação dos utilizadores. Esta tese apresenta o desenvolvimento e avaliação de um Sistema de Recomendação de Produtos inovador que utiliza técnicas avançadas de Inteligência Artificial (IA) para fornecer sugestões de produtos personalizadas. O objetivo principal é criar uma experiência centrada no usuário, integrando um assistente de IA, permitindo interações naturais e interativas. Através de uma pesquisa abrangente realizada para compreender o comportamento dos clientes durante a compra de produtos usando IA, o estudo visa avaliar a eficácia do sistema na entrega de recomendações precisas e no fornecimento de uma experiência de compra perfeita. Este documento contribui para a área ao mostrar a implementação prática de sistemas de recomendação baseados em IA, destacando o seu potencial para transformar as interações de comércio eletrónico

JDsearch: A Personalized Product Search Dataset with Real Queries and Full Interactions

Recently, personalized product search attracts great attention and many models have been proposed. To evaluate the effectiveness of these models, previous studies mainly utilize the simulated Amazon recommendation dataset, which contains automatically generated queries and excludes cold users and tail products. We argue that evaluating with such a dataset may yield unreliable results and conclusions, and deviate from real user satisfaction. To overcome these problems, in this paper, we release a personalized product search dataset comprised of real user queries and diverse user-product interaction types (clicking, adding to cart, following, and purchasing) collected from JD.com, a popular Chinese online shopping platform. More specifically, we sample about 170,000 active users on a specific date, then record all their interacted products and issued queries in one year, without removing any tail users and products. This finally results in roughly 12,000,000 products, 9,400,000 real searches, and 26,000,000 user-product interactions. We study the characteristics of this dataset from various perspectives and evaluate representative personalization models to verify its feasibility. The dataset can be publicly accessed at Github: https://github.com/rucliujn/JDsearch.Comment: Accepted to SIGIR 202

Probing Product Description Generation via Posterior Distillation

In product description generation (PDG), the user-cared aspect is critical for the recommendation system, which can not only improve user's experiences but also obtain more clicks. High-quality customer reviews can be considered as an ideal source to mine user-cared aspects. However, in reality, a large number of new products (known as long-tailed commodities) cannot gather sufficient amount of customer reviews, which brings a big challenge in the product description generation task. Existing works tend to generate the product description solely based on item information, i.e., product attributes or title words, which leads to tedious contents and cannot attract customers effectively. To tackle this problem, we propose an adaptive posterior network based on Transformer architecture that can utilize user-cared information from customer reviews. Specifically, we first extend the self-attentive Transformer encoder to encode product titles and attributes. Then, we apply an adaptive posterior distillation module to utilize useful review information, which integrates user-cared aspects to the generation process. Finally, we apply a Transformer-based decoding phase with copy mechanism to automatically generate the product description. Besides, we also collect a large-scare Chinese product description dataset to support our work and further research in this field. Experimental results show that our model is superior to traditional generative models in both automatic indicators and human evaluation