Critical Success Factors for Positive User Experience in Hotel Websites: Applying Herzberg's Two Factor Theory for User Experience Modeling

This research presents the development of a critical success factor matrix for increasing positive user experience of hotel websites based upon user ratings. Firstly, a number of critical success factors for web usability have been identified through the initial literature review. Secondly, hotel websites were surveyed in terms of critical success factors identified through the literature review. Thirdly, Herzberg's motivation theory has been applied to the user rating and the critical success factors were categorized into two areas. Finally, the critical success factor matrix has been developed using the two main sets of data.Comment: Journal articl

Examine User Adoption of Mobile Payment Using the TAM: A Trust Transfer Perspective

Success in online services cannot promise the success in corresponding mobile services. To understand the mobile service adoption behavior under the context of online service transition, this study, taking mobile payment as an example, from a trust transfer perspective, examines users’ acceptance of mobile payment using the TAM (Technology acceptance model). A field survey with 220 mobile payment student users is conducted to test the research model and hypotheses. The key findings include: trust of online payment and structural assurance play the crucial role in the initial trust of mobile payments; perceived ease of use and perceived usefulness positively influent trust in mobile payment. Limitations, theoretical and practical implications are also discussed

Implications of Perceived Utility on Individual Choice and Preferences: A New Framework for Designing Recommender System

Consumer psychology and consumer behaviour has constantly been a field of interest for the researchers. Volumes of researches are available in this area, still new theories and concepts keep emerging in response to change in context and environment. Consumer psychology has large cross disciplinary implications. In this paper, a relationship between consumer psychology and recommender system has been explained and how implementing a consumer psychology model can improve recommender system performance. This paper also gives first level analysis of various filters that can be developed along with the design of recommender system in order to generate a more refined and relevant choice sets. There are attraction effects observed among different items and the attractiveness of a product is co- dependent on attractiveness of other options available in a choice set. In the present paper, we have explored the utility of defender model in the design of recommender systems. Different effects like decoy and asymmetric dominance are als

Are Chinese Online Consumers Different? An Investigation of Online Consumers\u27 Repeat Purchase Intention in China

Comparing with developed country, the eCommerce development in China is still in the early stage So far no research has been devoted to investigating Chinese consumer’s repeat purchase which is essential to help business maintain profitability and build long-term mutual relationships with their customers. Given the gap of knowledge of eCommerce development in China and the understanding of consumer’s repeat purchase, the purpose of this study is to develop a research framework and empirically test the analytical framework to investigate consumers’ repeat purchase intention to online shopping and its determinants. The analysis of data from 279 Chinese Consumers reveals four major antecedents of the consumer’s repeat purchase: trust belief, risk belief, online shopping experience, and channel choice. This study specifically contributes to practitioners who are seeking to recruit and retain customers in Chinese marketplace specific information about the Chinese eCommerce users\u27 repeat purchase

THE INFLUENCE OF PRICE DISPERSION ON PURCHASE INTENTION IN CHINESE ONLINE C2C MARKET: A TRUST PERSPECTIVE

Chinese C2C market grows rapidly. However, it is plagued by serious trust fraud problems. The level of price dispersion in C2C platforms is relatively high. The mixed interaction between “lemons market” problem and high level of price dispersion makes it hard for buyers to identify trustworthy sellers with low price. We are interested in the generation of initial trust and purchase intention when the buyers search a product and receive a list of widely distributed prices, rather than a list of narrowly distributed prices. However, limited knowledge can be gained from previous studies regarding this issue. This study puts forward a theoretical model to explain how price dispersion interacts with other important factors in C2C purchase (e.g. initial trust, perceived risk, perceived value and purchase intention). Product type (high- touch/low-touch) is taken into consideration as well since the level of uncertainty faced by buyers is different. A proposal for experiment is described. This research-in-progress has the potential to lead to various theoretical and practical implications. For example, the results will enhance the literature on trust, help buyers do better purchase decision, assist sellers in designing pricing strategy, and be utilized by platforms to propose new mechanisms

PENGARUH PERSEPSI PADA PERUSAHAAN, PERSEPSI PADA WEBSITE DAN KECENDERUNGAN KEPERCAYAAN TERHADAP KEPERCAYAAN AWAL PELANGGAN TOKO ON-LINE DISCTARRA DI SURABAYA

Development of the internet in the business world eventually gave birth to a new transaction model, known as e-commerce. Images presented on the website offered a wide range of products, product specifications, and price. Customers who are interested in these products can directly order the required or desired products directly as well as transfer the money to make payments. Customers waiting for products shipped by the company in accordance with a predetermined time period. Who presented the company website to shop on-line form (on-line shop). This study aims to determine the effect on the company's perception, the perception on the website, and the trend of customer confidence in the initial trust on-line store in Surabaya Disctarra The population in this study were all on-line store customers Disctarra in Surabaya. The sampling technique in this study is judgment sampling is a type of selection is not random samples of the information obtained by the use of certain considerations which are generally adapted to the purpose or research problem. Analysis techniques using multiple regression analysis. Based on the calculation results obtained that firm size has an influence on the initial belief. The company's reputation had an influence on the initial belief. The ability to make adjustments have any effect on initial trust. Benefits website has an influence on the initial belief. Ease of use of the website has an influence on the initial belief. Security controls have any effect on initial trust. The tendency of the trust has an influence on the initial customer trust on-line store Disctarra in Surabaya

PENGARUH PERSEPSI PADA PERUSAHAAN, PERSEPSI PADA WEBSITE DAN KECENDERUNGAN KEPERCAYAAN TERHADAP KEPERCAYAAN AWAL PELANGGAN TOKO ON-LINE DISCTARRA DI SURABAYA

Development of the internet in the business world eventually gave birth to a new transaction model, known as e-commerce. Images presented on the website offered a wide range of products, product specifications, and price. Customers who are interested in these products can directly order the required or desired products directly as well as transfer the money to make payments. Customers waiting for products shipped by the company in accordance with a predetermined time period. Who presented the company website to shop on-line form (on-line shop). This study aims to determine the effect on the company's perception, the perception on the website, and the trend of customer confidence in the initial trust on-line store in Surabaya Disctarra The population in this study were all on-line store customers Disctarra in Surabaya. The sampling technique in this study is judgment sampling is a type of selection is not random samples of the information obtained by the use of certain considerations which are generally adapted to the purpose or research problem. Analysis techniques using multiple regression analysis. Based on the calculation results obtained that firm size has an influence on the initial belief. The company's reputation had an influence on the initial belief. The ability to make adjustments have any effect on initial trust. Benefits website has an influence on the initial belief. Ease of use of the website has an influence on the initial belief. Security controls have any effect on initial trust. The tendency of the trust has an influence on the initial customer trust on-line store Disctarra in Surabaya

Online Consumer Trust: Trends in Research

This paper presents the literature review of studies published in 2004-2014 (Web 2.0 period) in the area of consumer online trust. Based on the content analysis of 138 papers, this study highlights three major research themes: (1) trust models, (2) technological, and (3) social factors impacting online trust. It also explores topics in each major theme found in direct studies of online consumer trust. Since this literature review uses the concept-centric approach, it points out not only the major trends in research but also three understudied areas: (1) green trust, (2) trust recovery, and (3) the role of ethics in developing online trust