Comparision of Utility-Based Recommendation Methods

In World Wide Web environments, recommender systems are useful to reduce information overloading. A content-based recommender system recommends items according to their features. Vector Space Model (VSM) is a popular way to recommend items that are similar to those the user liked in the past. The main disadvantages of this content-based method are overspecialization and new user problems that incurred by incomplete information on user preferences. Therefore, to construct users\u27 complete preference profiles may enhance the effectiveness of recommender systems. Some utility function elicitation methods have been developed based on Multi-Attribute Utility Theory. Whether these utility-based methods are able to outperform the traditional VSM method for recommendations is investigated in this research. This research adopts the RBFN and SMARTER methods to construct users\u27 multi-attribute utility functions that represent their complete preferences. A laboratory experiment is conducted to compare the utility-based methods with the traditional VSM method in terms of recommendation accuracy, time expense, and user perceptions. The research results demonstrate that the VSM method is suitable to recommend items with mostly nominal attributes, and the SMARTER method is suitable to recommend items with mostly numerical attributes. The RBFN method has reliable accuracy and time expense in both recommendation contexts

Region-Based Image Retrieval Revisited

Region-based image retrieval (RBIR) technique is revisited. In early attempts at RBIR in the late 90s, researchers found many ways to specify region-based queries and spatial relationships; however, the way to characterize the regions, such as by using color histograms, were very poor at that time. Here, we revisit RBIR by incorporating semantic specification of objects and intuitive specification of spatial relationships. Our contributions are the following. First, to support multiple aspects of semantic object specification (category, instance, and attribute), we propose a multitask CNN feature that allows us to use deep learning technique and to jointly handle multi-aspect object specification. Second, to help users specify spatial relationships among objects in an intuitive way, we propose recommendation techniques of spatial relationships. In particular, by mining the search results, a system can recommend feasible spatial relationships among the objects. The system also can recommend likely spatial relationships by assigned object category names based on language prior. Moreover, object-level inverted indexing supports very fast shortlist generation, and re-ranking based on spatial constraints provides users with instant RBIR experiences.Comment: To appear in ACM Multimedia 2017 (Oral

A MAUT approach for reusing ontologies

Knowledge resource reuse has become a popular approach within the ontology engineering field, mainly because it can speed up the ontology development process, saving time and money and promoting the application of good practices. The NeOn Methodology provides guidelines for reuse. These guidelines include the selection of the most appropriate knowledge resources for reuse in ontology development. This is a complex decision-making problem where different conflicting objectives, like the reuse cost, understandability, integration workload and reliability, have to be taken into account simultaneously. GMAA is a PC-based decision support system based on an additive multi-attribute utility model that is intended to allay the operational difficulties involved in the Decision Analysis methodology. The paper illustrates how it can be applied to select multimedia ontologies for reuse to develop a new ontology in the multimedia domain. It also demonstrates that the sensitivity analyses provided by GMAA are useful tools for making a final recommendation

A Maut aprroach for reusing domain ontologies on the basis of the NeOn Methodlogy

Knowledge resource reuse has become a popular approach within the ontology engineering field, mainly because it can speed up the ontology development process, saving time and money and promoting the application of good practices. The NeOn Methodology provides guidelines for reuse. These guidelines include the selection of the most appropriate knowledge resources for reuse in ontology development. This is a complex decision-making problem where different conflicting objectives, like the reuse cost, understandability, integration workload and reliability, have to be taken into account simultaneously. GMAA is a PC-based decision support system based on an additive multi-attribute utility model that is intended to allay the operational difficulties involved in the Decision Analysis methodology. The paper illustrates how it can be applied to select multimedia ontologies for reuse to develop a new ontology in the multimedia domain. It also demonstrates that the sensitivity analyses provided by GMAA are useful tools for making a final recommendation

What attracts vehicle consumers’ buying:A Saaty scale-based VIKOR (SSC-VIKOR) approach from after-sales textual perspective?

Purpose: The increasingly booming e-commerce development has stimulated vehicle consumers to express individual reviews through online forum. The purpose of this paper is to probe into the vehicle consumer consumption behavior and make recommendations for potential consumers from textual comments viewpoint. Design/methodology/approach: A big data analytic-based approach is designed to discover vehicle consumer consumption behavior from online perspective. To reduce subjectivity of expert-based approaches, a parallel Naïve Bayes approach is designed to analyze the sentiment analysis, and the Saaty scale-based (SSC) scoring rule is employed to obtain specific sentimental value of attribute class, contributing to the multi-grade sentiment classification. To achieve the intelligent recommendation for potential vehicle customers, a novel SSC-VIKOR approach is developed to prioritize vehicle brand candidates from a big data analytical viewpoint. Findings: The big data analytics argue that “cost-effectiveness” characteristic is the most important factor that vehicle consumers care, and the data mining results enable automakers to better understand consumer consumption behavior. Research limitations/implications: The case study illustrates the effectiveness of the integrated method, contributing to much more precise operations management on marketing strategy, quality improvement and intelligent recommendation. Originality/value: Researches of consumer consumption behavior are usually based on survey-based methods, and mostly previous studies about comments analysis focus on binary analysis. The hybrid SSC-VIKOR approach is developed to fill the gap from the big data perspective