AN IMPROVEMENT TOWARDS CONSIDERING PREFERENCES OF WEB SEARCH

With the rising number of web users using Smartphone in addition to its individualized service under examination, the environment of Smartphone does not make available user’s search rankings suitable to personal inclinations. Ontology-based user profiles can productively confine users’ content as well as location preferences and make use of the preferences to make relevant results for users. A realistic design was introduced for Personalized Mobile Search Engine by adopting the approach of meta-search which relies on the commercial search engines, to carry out a genuine search. In Personalized Mobile Search Engine, ontologies were accepted to structure the concept space intended for the reason that they not only can stand up for concepts but also hold the relations between concepts. The design of personalized mobile search engine addressed the issues such as restricted computational power on mobile devices, and minimization of data transmission. Proposed design accept server-client model in which user queries are forwarded towards a personalized mobile search engine server for processing training as well as re-ranking rapidly

Personalized content retrieval in context using ontological knowledge

Personalized content retrieval aims at improving the retrieval process by taking into account the particular interests of individual users. However, not all user preferences are relevant in all situations. It is well known that human preferences are complex, multiple, heterogeneous, changing, even contradictory, and should be understood in context with the user goals and tasks at hand. In this paper, we propose a method to build a dynamic representation of the semantic context of ongoing retrieval tasks, which is used to activate different subsets of user interests at runtime, in a way that out-of-context preferences are discarded. Our approach is based on an ontology-driven representation of the domain of discourse, providing enriched descriptions of the semantics involved in retrieval actions and preferences, and enabling the definition of effective means to relate preferences and context

Context Models For Web Search Personalization

We present our solution to the Yandex Personalized Web Search Challenge. The aim of this challenge was to use the historical search logs to personalize top-N document rankings for a set of test users. We used over 100 features extracted from user- and query-depended contexts to train neural net and tree-based learning-to-rank and regression models. Our final submission, which was a blend of several different models, achieved an NDCG@10 of 0.80476 and placed 4'th amongst the 194 teams winning 3'rd prize

Entity Personalized Talent Search Models with Tree Interaction Features

Talent Search systems aim to recommend potential candidates who are a good match to the hiring needs of a recruiter expressed in terms of the recruiter's search query or job posting. Past work in this domain has focused on linear and nonlinear models which lack preference personalization in the user-level due to being trained only with globally collected recruiter activity data. In this paper, we propose an entity-personalized Talent Search model which utilizes a combination of generalized linear mixed (GLMix) models and gradient boosted decision tree (GBDT) models, and provides personalized talent recommendations using nonlinear tree interaction features generated by the GBDT. We also present the offline and online system architecture for the productionization of this hybrid model approach in our Talent Search systems. Finally, we provide offline and online experiment results benchmarking our entity-personalized model with tree interaction features, which demonstrate significant improvements in our precision metrics compared to globally trained non-personalized models.Comment: This paper has been accepted for publication at ACM WWW 201

A Personalized System for Conversational Recommendations

Searching for and making decisions about information is becoming increasingly difficult as the amount of information and number of choices increases. Recommendation systems help users find items of interest of a particular type, such as movies or restaurants, but are still somewhat awkward to use. Our solution is to take advantage of the complementary strengths of personalized recommendation systems and dialogue systems, creating personalized aides. We present a system -- the Adaptive Place Advisor -- that treats item selection as an interactive, conversational process, with the program inquiring about item attributes and the user responding. Individual, long-term user preferences are unobtrusively obtained in the course of normal recommendation dialogues and used to direct future conversations with the same user. We present a novel user model that influences both item search and the questions asked during a conversation. We demonstrate the effectiveness of our system in significantly reducing the time and number of interactions required to find a satisfactory item, as compared to a control group of users interacting with a non-adaptive version of the system

Personalized Ranking in eCommerce Search

We address the problem of personalization in the context of eCommerce search. Specifically, we develop personalization ranking features that use in-session context to augment a generic ranker optimized for conversion and relevance. We use a combination of latent features learned from item co-clicks in historic sessions and content-based features that use item title and price. Personalization in search has been discussed extensively in the existing literature. The novelty of our work is combining and comparing content-based and content-agnostic features and showing that they complement each other to result in a significant improvement of the ranker. Moreover, our technique does not require an explicit re-ranking step, does not rely on learning user profiles from long term search behavior, and does not involve complex modeling of query-item-user features. Our approach captures item co-click propensity using lightweight item embeddings. We experimentally show that our technique significantly outperforms a generic ranker in terms of Mean Reciprocal Rank (MRR). We also provide anecdotal evidence for the semantic similarity captured by the item embeddings on the eBay search engine.Comment: Under Revie