10,671 research outputs found
Personalized Purchase Prediction of Market Baskets with Wasserstein-Based Sequence Matching
Personalization in marketing aims at improving the shopping experience of
customers by tailoring services to individuals. In order to achieve this,
businesses must be able to make personalized predictions regarding the next
purchase. That is, one must forecast the exact list of items that will comprise
the next purchase, i.e., the so-called market basket. Despite its relevance to
firm operations, this problem has received surprisingly little attention in
prior research, largely due to its inherent complexity. In fact,
state-of-the-art approaches are limited to intuitive decision rules for pattern
extraction. However, the simplicity of the pre-coded rules impedes performance,
since decision rules operate in an autoregressive fashion: the rules can only
make inferences from past purchases of a single customer without taking into
account the knowledge transfer that takes place between customers. In contrast,
our research overcomes the limitations of pre-set rules by contributing a novel
predictor of market baskets from sequential purchase histories: our predictions
are based on similarity matching in order to identify similar purchase habits
among the complete shopping histories of all customers. Our contributions are
as follows: (1) We propose similarity matching based on subsequential dynamic
time warping (SDTW) as a novel predictor of market baskets. Thereby, we can
effectively identify cross-customer patterns. (2) We leverage the Wasserstein
distance for measuring the similarity among embedded purchase histories. (3) We
develop a fast approximation algorithm for computing a lower bound of the
Wasserstein distance in our setting. An extensive series of computational
experiments demonstrates the effectiveness of our approach. The accuracy of
identifying the exact market baskets based on state-of-the-art decision rules
from the literature is outperformed by a factor of 4.0.Comment: Accepted for oral presentation at 25th ACM SIGKDD Conference on
Knowledge Discovery and Data Mining (KDD 2019
Encoding Seasonal Climate Predictions for Demand Forecasting with Modular Neural Network
Current time-series forecasting problems use short-term weather attributes as
exogenous inputs. However, in specific time-series forecasting solutions (e.g.,
demand prediction in the supply chain), seasonal climate predictions are
crucial to improve its resilience. Representing mid to long-term seasonal
climate forecasts is challenging as seasonal climate predictions are uncertain,
and encoding spatio-temporal relationship of climate forecasts with demand is
complex.
We propose a novel modeling framework that efficiently encodes seasonal
climate predictions to provide robust and reliable time-series forecasting for
supply chain functions. The encoding framework enables effective learning of
latent representations -- be it uncertain seasonal climate prediction or other
time-series data (e.g., buyer patterns) -- via a modular neural network
architecture. Our extensive experiments indicate that learning such
representations to model seasonal climate forecast results in an error
reduction of approximately 13\% to 17\% across multiple real-world data sets
compared to existing demand forecasting methods.Comment: 15 page
The impact of macroeconomic leading indicators on inventory management
Forecasting tactical sales is important for long term decisions such as procurement and informing lower level inventory management decisions. Macroeconomic indicators have been shown to improve the forecast accuracy at tactical level, as these indicators can provide early warnings of changing markets while at the same time tactical sales are sufficiently aggregated to facilitate the identification of useful leading indicators. Past research has shown that we can achieve significant gains by incorporating such information. However, at lower levels, that inventory decisions are taken, this is often not feasible due to the level of noise in the data. To take advantage of macroeconomic leading indicators at this level we need to translate the tactical forecasts into operational level ones. In this research we investigate how to best assimilate top level forecasts that incorporate such exogenous information with bottom level (at Stock Keeping Unit level) extrapolative forecasts. The aim is to demonstrate whether incorporating these variables has a positive impact on bottom level planning and eventually inventory levels. We construct appropriate hierarchies of sales and use that structure to reconcile the forecasts, and in turn the different available information, across levels. We are interested both at the point forecast and the prediction intervals, as the latter inform safety stock decisions. Therefore the contribution of this research is twofold. We investigate the usefulness of macroeconomic leading indicators for SKU level forecasts and alternative ways to estimate the variance of hierarchically reconciled forecasts. We provide evidence using a real case study
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