Min Max Normalization Based Data Perturbation Method for Privacy Protection

Data mining system contain large amount of private and sensitive data such as healthcare, financial and criminal records. These private and sensitive data can not be share to every one, so privacy protection of data is required in data mining system for avoiding privacy leakage of data. Data perturbation is one of the best methods for privacy preserving. We used data perturbation method for preserving privacy as well as accuracy. In this method individual data value are distorted before data mining application. In this paper we present min max normalization transformation based data perturbation. The privacy parameters are used for measurement of privacy protection and the utility measure shows the performance of data mining technique after data distortion. We performed experiment on real life dataset and the result show that min max normalization transformation based data perturbation method is effective to protect confidential information and also maintain the performance of data mining technique after data distortion

MATRIX DECOMPOSITION FOR DATA DISCLOSURE CONTROL AND DATA MINING APPLICATIONS

Access to huge amounts of various data with private information brings out a dual demand for preservation of data privacy and correctness of knowledge discovery, which are two apparently contradictory tasks. Low-rank approximations generated by matrix decompositions are a fundamental element in this dissertation for the privacy preserving data mining (PPDM) applications. Two categories of PPDM are studied: data value hiding (DVH) and data pattern hiding (DPH). A matrix-decomposition-based framework is designed to incorporate matrix decomposition techniques into data preprocessing to distort original data sets. With respect to the challenge in the DVH, how to protect sensitive/confidential attribute values without jeopardizing underlying data patterns, we propose singular value decomposition (SVD)-based and nonnegative matrix factorization (NMF)-based models. Some discussion on data distortion and data utility metrics is presented. Our experimental results on benchmark data sets demonstrate that our proposed models have potential for outperforming standard data perturbation models regarding the balance between data privacy and data utility. Based on an equivalence between the NMF and K-means clustering, a simultaneous data value and pattern hiding strategy is developed for data mining activities using K-means clustering. Three schemes are designed to make a slight alteration on submatrices such that user-specified cluster properties of data subjects are hidden. Performance evaluation demonstrates the efficacy of the proposed strategy since some optimal solutions can be computed with zero side effects on nonconfidential memberships. Accordingly, the protection of privacy is simplified by one modified data set with enhanced performance by this dual privacy protection. In addition, an improved incremental SVD-updating algorithm is applied to speed up the real-time performance of the SVD-based model for frequent data updates. The performance and effectiveness of the improved algorithm have been examined on synthetic and real data sets. Experimental results indicate that the introduction of the incremental matrix decomposition produces a significant speedup. It also provides potential support for the use of the SVD technique in the On-Line Analytical Processing for business data analysis

CONTEXT AWARE PRIVACY PRESERVING CLUSTERING AND CLASSIFICATION

Data are valuable assets to any organizations or individuals. Data are sources of useful information which is a big part of decision making. All sectors have potential to benefit from having information. Commerce, health, and research are some of the fields that have benefited from data. On the other hand, the availability of the data makes it easy for anyone to exploit the data, which in many cases are private confidential data. It is necessary to preserve the confidentiality of the data. We study two categories of privacy: Data Value Hiding and Data Pattern Hiding. Privacy is a huge concern but equally important is the concern of data utility. Data should avoid privacy breach yet be usable. Although these two objectives are contradictory and achieving both at the same time is challenging, having knowledge of the purpose and the manner in which it will be utilized helps. In this research, we focus on some particular situations for clustering and classification problems and strive to balance the utility and privacy of the data. In the first part of this dissertation, we propose Nonnegative Matrix Factorization (NMF) based techniques that accommodate constraints defined explicitly into the update rules. These constraints determine how the factorization takes place leading to the favorable results. These methods are designed to make alterations on the matrices such that user-specified cluster properties are introduced. These methods can be used to preserve data value as well as data pattern. As NMF and K-means are proven to be equivalent, NMF is an ideal choice for pattern hiding for clustering problems. In addition to the NMF based methods, we propose methods that take into account the data structures and the attribute properties for the classification problems. We separate the work into two different parts: linear classifiers and nonlinear classifiers. We propose two different solutions based on the classifiers. We study the effect of distortion on the utility of data. We propose three distortion measurement metrics which demonstrate better characteristics than the traditional metrics. The effectiveness of the measures is examined on different benchmark datasets. The result shows that the methods have the desirable properties such as invariance to translation, rotation, and scaling

Data Privacy Preservation in Collaborative Filtering Based Recommender Systems

This dissertation studies data privacy preservation in collaborative filtering based recommender systems and proposes several collaborative filtering models that aim at preserving user privacy from different perspectives. The empirical study on multiple classical recommendation algorithms presents the basic idea of the models and explores their performance on real world datasets. The algorithms that are investigated in this study include a popularity based model, an item similarity based model, a singular value decomposition based model, and a bipartite graph model. Top-N recommendations are evaluated to examine the prediction accuracy. It is apparent that with more customers\u27 preference data, recommender systems can better profile customers\u27 shopping patterns which in turn produces product recommendations with higher accuracy. The precautions should be taken to address the privacy issues that arise during data sharing between two vendors. Study shows that matrix factorization techniques are ideal choices for data privacy preservation by their nature. In this dissertation, singular value decomposition (SVD) and nonnegative matrix factorization (NMF) are adopted as the fundamental techniques for collaborative filtering to make privacy-preserving recommendations. The proposed SVD based model utilizes missing value imputation, randomization technique, and the truncated SVD to perturb the raw rating data. The NMF based models, namely iAux-NMF and iCluster-NMF, take into account the auxiliary information of users and items to help missing value imputation and privacy preservation. Additionally, these models support efficient incremental data update as well. A good number of online vendors allow people to leave their feedback on products. It is considered as users\u27 public preferences. However, due to the connections between users\u27 public and private preferences, if a recommender system fails to distinguish real customers from attackers, the private preferences of real customers can be exposed. This dissertation addresses an attack model in which an attacker holds real customers\u27 partial ratings and tries to obtain their private preferences by cheating recommender systems. To resolve this problem, trustworthiness information is incorporated into NMF based collaborative filtering techniques to detect the attackers and make reasonably different recommendations to the normal users and the attackers. By doing so, users\u27 private preferences can be effectively protected