A Contribution to Theory Building for Mobile Marketing: Categorizing Mobile Marketing Campaigns through Case Study Research

Marketing experts consider the mobile device as an extremely promising marketing tool as it supports them to cope with their major challenge: getting time and attention from customers. Current mobile marketing research mostly covers success factors and acceptance analysis. Categorization, when addressed, lacks in appropriate foundation and is not linked to objectives at all. In this article we examine 55 case studies in order to identify relevant characteristics of mobile marketing campaigns. The outcome of the paper is the derivation of four mobile marketing standard types and an examination of campaign objectives that can be addressed by mobile marketing. The proposed scheme allows to unambiguously characterize any given mobile marketing campaign and to identify the respective objectives.

The simplicity project: easing the burden of using complex and heterogeneous ICT devices and services

As of today, to exploit the variety of different "services", users need to configure each of their devices by using different procedures and need to explicitly select among heterogeneous access technologies and protocols. In addition to that, users are authenticated and charged by different means. The lack of implicit human computer interaction, context-awareness and standardisation places an enormous burden of complexity on the shoulders of the final users. The IST-Simplicity project aims at leveraging such problems by: i) automatically creating and customizing a user communication space; ii) adapting services to user terminal characteristics and to users preferences; iii) orchestrating network capabilities. The aim of this paper is to present the technical framework of the IST-Simplicity project. This paper is a thorough analysis and qualitative evaluation of the different technologies, standards and works presented in the literature related to the Simplicity system to be developed

Dynamic Learning Media to Improve the Pedagogic Experience in Conveying of SCM Course

Abstract This paper presents the application of free/open source software (FOSS) for developing educational in Supply Chain Management (SCM) course. There were abundant educational tools based F applications. However, lecturer still faces problems to implement such an learning media for impro the pedagogic experience i.e. customizing of software function, developing of a specific educat media, and illustrating of a SCM course content. The purpose of this research is to design dyn learning media for increasing efficiency in conveying subject matter of SCM course. We combin mobile and/or web devices with FOSS of web service to design dynamic learning media. It has a mo of real distribution problem in commodity paddy was captured. We design an interactive Web-based Mobile-based application by using WSDL, PHP and My SQL, and SOAP. The result of the resea Mobile & Web SCM application as dynamic learning media- will be able to improve the pedag experience to students. Keywords: Educational tool, FOSS, dynamic learning media, SCM course, the pedagogic approach

Building a Tailored Text Messaging System for Smoking Cessation in Native American Populations

When starting new and healthy habits or encouraging vigilance against returning to poor habits, a simple text message can be beneficial. Text messages also have the advantage of being easily accessible for lower-income populations spread over a rural area, who may not be able to afford smartphones with apps or data plans. Users benefit the most from text messages that are customized for them, but personalization requires time and effort on part of the user and the counselor. However, personalization that focuses on the cultural background of a pool of recipients, in addition to general personal preferences, can be a low-cost method of ensuring the best experience for patients interested in taking up new habits. In this paper, we discuss the development of a system for motivating users to quit smoking designed for Native American users in South Dakota, using text messaging as a daily intervention method for patients. Our results show that focusing on modular message customization options and messages with a conversational tone best helps our goal of providing users with customization options that help motivate them to live happy and healthy lifestyles

An Interactive Web-based Application as Educational Tool for SCM Course by Using FOSS

This paper presents the application of free/open source software (FOSS) for teaching and learning one specific topic in Supply Chain Management (SCM) course. In the last few years, there is abundant FOSS for educational tools. However, educator still faces problems to implement such an education FOSS for improving the quality of education i.e. customizing of software function, developing of a specific educational media, and illustrating of a course content. The purpose of this research is to design an educational tool for increasing efficiency in conveying subject matter especially distribution problem. It has a module of real distribution problem in commodity paddy was captured. We crated an interactive Web-based application by using WSDL, PHP and My SQL, and SOAP. The result of the research will be able to improve the pedagogic approach for learning of SCM course. Keywords: Educational tool, FOSS, interactive media, SCM course

Developing Adaptive and Personalized Mobile Applications: A Framework and Design Issues

The rapid growth of mobile technology has expedited ubiquitous information access via handheld devices. However, the fundamental natures of mobile information systems are different from those of desktop applications in terms of purpose of use, device features, communication networks, and working environments. This poses various challenges to mobile information systems on how to deliver and present multimedia content in an effective and adaptive manner. One of the major challenges is to deliver personalized information to the right person in a preferred format based on the changing environment. This paper proposes an innovative framework for developing mobile applications that deliver personalized, context-aware, and adaptive content to mobile users. The framework consists of four major components: information selection, content analysis, media transcoding, and customized presentation. It can be applied to a variety of mobile applications such as mobile web, news alert services, and mobile commerce

Enhancing Planning-Based Adaptation Middleware with Support for Dependability: a Case Study

Recent evolutions of mobile devices have opened up for new opportunities for building advanced mobile applications. In particular, these applications are capable of discovering and exploiting software and hardware resources that are made available in their environment. A possible approach for supporting these ubiquitous interactions consists in adapting the mobile application to reflect the functionalities that are provided by the environment. However, these approaches often fail in offering a sufficient degree of resilience to potential device, network, and software failures, which are particularly frequent in ubiquitous environments. Therefore, the contribution of this paper is to integrate the dependability concern in the process of mobile applications adaptation. In particular, we propose to reflect dependability mechanisms as alternative configurations for a given application. This reflection allows the planning-based adaptation middleware to automatically decide, based on contextual information, to enable the support for dependability or not