Estimating Trust Strength For Supporting Effective Recommendation Services

In the age of information explosion, Internet facilitates product searching and collecting much more convenient for users. However, it is time-consuming and exhausting for users to deal with large amounts of product information. In response, various recommendation approaches have been developed to recommend products that match users’ preferences and requirements. In addition to the well-known collaborative filtering recommendation approach, the trust-based recommendation approach is the emerging one. The reason is that most of online communities allow users to express their trust on other users. Based on the analysis of trust relationships, the trust-based recommendation approach finds out and consults the opinions of more reliable users and therefore makes better recommendations. Existing trust-based recommendation techniques consider all trust relationships in a given trust network equally important and give them the same trust strength. However, in a real-world setting, trust relationships may be of various strengths. In response, in this study, we propose a mechanism for trust strength estimation on the basis of the machine learning approach and estimate the trust strength for each existing trust relationship in a given trust network. To overcome the sparsity of the trust network, we also develop a modified trust propagation method to expand the original trust network. Finally, we perform a series of experiments to demonstrate the performance of our trust-based recommendation approach based on the trust strength estimation mechanism. Our empirical evaluation results show that our proposed approach outperforms our benchmark techniques, i.e., the traditional collaborative filtering approach and the original trust-based one

A method for privacy-preserving collaborative filtering recommendations

With the continuous growth of the Internet and the progress of electronic commerce the issues of product recommendation and privacy protection are becoming increasingly important. Recommender Systems aim to solve the information overload problem by providing accurate recommendations of items to users. Collaborative filtering is considered the most widely used recommendation method for providing recommendations of items or users to other users in online environments. Additionally, collaborative filtering methods can be used with a trust network, thus delivering to the user recommendations from both a database of ratings and from users who the person who made the request knows and trusts. On the other hand, the users are having privacy concerns and are not willing to submit the required information (e.g., ratings for products), thus making the recommender system unusable. In this paper, we propose (a) an approach to product recommendation that is based on collaborative filtering and uses a combination of a ratings network with a trust network of the user to provide recommendations and (b) “neighbourhood privacy” that employs a modified privacy-aware role-based access control model that can be applied to databases that utilize recommender systems. Our proposed approach (1) protects user privacy with a small decrease in the accuracy of the recommendations and (2) uses information from the trust network to increase the accuracy of the recommendations, while, (3) providing privacy-preserving recommendations, as accurate as the recommendations provided without the privacy-preserving approach or the method that increased the accuracy applied

IMPROVING COLLABORATIVE FILTERING RECOMMENDER BY USING MULTI-CRITERIA RATING AND IMPLICIT SOCIAL NETWORKS TO RECOMMEND RESEARCH PAPERS

Research paper recommender systems (RSs) aim to alleviate the information overload of researchers by suggesting relevant and useful papers. The collaborative filtering in the area of recommending research papers can benefit by using richer user feedback data through multi-criteria rating, and by integrating richer social network data into the recommender algorithm. Existing approaches using collaborative filtering or hybrid approaches typically allow only one rating criterion (overall liking) for users to evaluate papers. We conducted a qualitative study using focus group to explore the most important criteria for rating research papers that can be used to control the paper recommendation by enabling users to set the weight for each criterion. We investigated also the effect of using different rating criteria on the user interface design and how the user can control the weight of the criteria. We followed that by a quantitative study using a questionnaire to validate our findings from the focus group and to find if the chosen criteria are domain independent. Combining social network information with collaborative filtering recommendation algorithms has successfully reduced some of the drawbacks of collaborative filtering and increased the accuracy of recommendations. All existing recommendation approaches that combine social network information with collaborative filtering in this domain have used explicit social relations that are initiated by users (e.g. “friendship”, “following”). The results have shown that the recommendations produced using explicit social relations cannot compete with traditional collaborative filtering and suffer from the low user coverage. We argue that the available data in social bookmarking Web sites can be exploited to connect similar users using implicit social connections based on their bookmarking behavior. We explore the implicit social relations between users in social bookmarking Web sites (such as CiteULike and Mendeley), and propose three different implicit social networks to recommend relevant papers to users: readership, co-readership and tag-based implicit social networks. First, for each network, we tested the interest similarities of users who are connected using the proposed implicit social networks and compare them with the interest similarities using two explicit social networks: co-authorship and friendship. We found that the readership implicit social network connects users with more similarities than users who are connected using co-authorship and friendship explicit social networks. Then, we compare the recommendation using three different recommendation approaches and implicit social network alone with the recommendation using implicit and explicit social network. We found that fusing recommendation from implicit and explicit social networks can increase the prediction accuracy, and user coverage. The trade-off between the prediction accuracy and diversity was also studied with different social distances between users. The results showed that the diversity of the recommended list increases with the increase of social distance. To summarize, the main contributions of this dissertation to the area of research paper recommendation are two-fold. It is the first to explore the use of multi-criteria rating for research papers. Secondly, it proposes and evaluates a novel approach to improve collaborative filtering in both prediction accuracy (performance) and user coverage and diversity (nonperformance measures) in social bookmarking systems for sharing research papers, by defining and exploiting several implicit social networks from usage data that is widely available