Emergence of scale-free close-knit friendship structure in online social networks

Despite the structural properties of online social networks have attracted much attention, the properties of the close-knit friendship structures remain an important question. Here, we mainly focus on how these mesoscale structures are affected by the local and global structural properties. Analyzing the data of four large-scale online social networks reveals several common structural properties. It is found that not only the local structures given by the indegree, outdegree, and reciprocal degree distributions follow a similar scaling behavior, the mesoscale structures represented by the distributions of close-knit friendship structures also exhibit a similar scaling law. The degree correlation is very weak over a wide range of the degrees. We propose a simple directed network model that captures the observed properties. The model incorporates two mechanisms: reciprocation and preferential attachment. Through rate equation analysis of our model, the local-scale and mesoscale structural properties are derived. In the local-scale, the same scaling behavior of indegree and outdegree distributions stems from indegree and outdegree of nodes both growing as the same function of the introduction time, and the reciprocal degree distribution also shows the same power-law due to the linear relationship between the reciprocal degree and in/outdegree of nodes. In the mesoscale, the distributions of four closed triples representing close-knit friendship structures are found to exhibit identical power-laws, a behavior attributed to the negligible degree correlations. Intriguingly, all the power-law exponents of the distributions in the local-scale and mesoscale depend only on one global parameter -- the mean in/outdegree, while both the mean in/outdegree and the reciprocity together determine the ratio of the reciprocal degree of a node to its in/outdegree.Comment: 48 pages, 34 figure

Illuminating an Ecosystem of Partisan Websites

This paper aims to shed light on alternative news media ecosystems that are believed to have influenced opinions and beliefs by false and/or biased news reporting during the 2016 US Presidential Elections. We examine a large, professionally curated list of 668 hyper-partisan websites and their corresponding Facebook pages, and identify key characteristics that mediate the traffic flow within this ecosystem. We uncover a pattern of new websites being established in the run up to the elections, and abandoned after. Such websites form an ecosystem, creating links from one website to another, and by `liking' each others' Facebook pages. These practices are highly effective in directing user traffic internally within the ecosystem in a highly partisan manner, with right-leaning sites linking to and liking other right-leaning sites and similarly left-leaning sites linking to other sites on the left, thus forming a filter bubble amongst news producers similar to the filter bubble which has been widely observed among consumers of partisan news. Whereas there is activity along both left- and right-leaning sites, right-leaning sites are more evolved, accounting for a disproportionate number of abandoned websites and partisan internal links. We also examine demographic characteristics of consumers of hyper-partisan news and find that some of the more populous demographic groups in the US tend to be consumers of more right-leaning sites.Comment: Published at The Web Conference 2018 (WWW 2018). Please cite the WWW versio

Understanding the Detection of View Fraud in Video Content Portals

While substantial effort has been devoted to understand fraudulent activity in traditional online advertising (search and banner), more recent forms such as video ads have received little attention. The understanding and identification of fraudulent activity (i.e., fake views) in video ads for advertisers, is complicated as they rely exclusively on the detection mechanisms deployed by video hosting portals. In this context, the development of independent tools able to monitor and audit the fidelity of these systems are missing today and needed by both industry and regulators. In this paper we present a first set of tools to serve this purpose. Using our tools, we evaluate the performance of the audit systems of five major online video portals. Our results reveal that YouTube's detection system significantly outperforms all the others. Despite this, a systematic evaluation indicates that it may still be susceptible to simple attacks. Furthermore, we find that YouTube penalizes its videos' public and monetized view counters differently, the former being more aggressive. This means that views identified as fake and discounted from the public view counter are still monetized. We speculate that even though YouTube's policy puts in lots of effort to compensate users after an attack is discovered, this practice places the burden of the risk on the advertisers, who pay to get their ads displayed.Comment: To appear in WWW 2016, Montr\'eal, Qu\'ebec, Canada. Please cite the conference version of this pape

How people find videos

At present very little is known about how people locate and view videos 'in the wild'. This study draws a rich picture of everyday video seeking strategies and video information needs, based on an ethnographic study of New Zealand university students. These insights into the participants' activities and motivations suggest potentially useful facilities for a video digital library