26,820 research outputs found
Emergence of scale-free close-knit friendship structure in online social networks
Despite the structural properties of online social networks have attracted
much attention, the properties of the close-knit friendship structures remain
an important question. Here, we mainly focus on how these mesoscale structures
are affected by the local and global structural properties. Analyzing the data
of four large-scale online social networks reveals several common structural
properties. It is found that not only the local structures given by the
indegree, outdegree, and reciprocal degree distributions follow a similar
scaling behavior, the mesoscale structures represented by the distributions of
close-knit friendship structures also exhibit a similar scaling law. The degree
correlation is very weak over a wide range of the degrees. We propose a simple
directed network model that captures the observed properties. The model
incorporates two mechanisms: reciprocation and preferential attachment. Through
rate equation analysis of our model, the local-scale and mesoscale structural
properties are derived. In the local-scale, the same scaling behavior of
indegree and outdegree distributions stems from indegree and outdegree of nodes
both growing as the same function of the introduction time, and the reciprocal
degree distribution also shows the same power-law due to the linear
relationship between the reciprocal degree and in/outdegree of nodes. In the
mesoscale, the distributions of four closed triples representing close-knit
friendship structures are found to exhibit identical power-laws, a behavior
attributed to the negligible degree correlations. Intriguingly, all the
power-law exponents of the distributions in the local-scale and mesoscale
depend only on one global parameter -- the mean in/outdegree, while both the
mean in/outdegree and the reciprocity together determine the ratio of the
reciprocal degree of a node to its in/outdegree.Comment: 48 pages, 34 figure
Illuminating an Ecosystem of Partisan Websites
This paper aims to shed light on alternative news media ecosystems that are
believed to have influenced opinions and beliefs by false and/or biased news
reporting during the 2016 US Presidential Elections. We examine a large,
professionally curated list of 668 hyper-partisan websites and their
corresponding Facebook pages, and identify key characteristics that mediate the
traffic flow within this ecosystem. We uncover a pattern of new websites being
established in the run up to the elections, and abandoned after. Such websites
form an ecosystem, creating links from one website to another, and by `liking'
each others' Facebook pages. These practices are highly effective in directing
user traffic internally within the ecosystem in a highly partisan manner, with
right-leaning sites linking to and liking other right-leaning sites and
similarly left-leaning sites linking to other sites on the left, thus forming a
filter bubble amongst news producers similar to the filter bubble which has
been widely observed among consumers of partisan news. Whereas there is
activity along both left- and right-leaning sites, right-leaning sites are more
evolved, accounting for a disproportionate number of abandoned websites and
partisan internal links. We also examine demographic characteristics of
consumers of hyper-partisan news and find that some of the more populous
demographic groups in the US tend to be consumers of more right-leaning sites.Comment: Published at The Web Conference 2018 (WWW 2018). Please cite the WWW
versio
Understanding the Detection of View Fraud in Video Content Portals
While substantial effort has been devoted to understand fraudulent activity
in traditional online advertising (search and banner), more recent forms such
as video ads have received little attention. The understanding and
identification of fraudulent activity (i.e., fake views) in video ads for
advertisers, is complicated as they rely exclusively on the detection
mechanisms deployed by video hosting portals. In this context, the development
of independent tools able to monitor and audit the fidelity of these systems
are missing today and needed by both industry and regulators.
In this paper we present a first set of tools to serve this purpose. Using
our tools, we evaluate the performance of the audit systems of five major
online video portals. Our results reveal that YouTube's detection system
significantly outperforms all the others. Despite this, a systematic evaluation
indicates that it may still be susceptible to simple attacks. Furthermore, we
find that YouTube penalizes its videos' public and monetized view counters
differently, the former being more aggressive. This means that views identified
as fake and discounted from the public view counter are still monetized. We
speculate that even though YouTube's policy puts in lots of effort to
compensate users after an attack is discovered, this practice places the burden
of the risk on the advertisers, who pay to get their ads displayed.Comment: To appear in WWW 2016, Montr\'eal, Qu\'ebec, Canada. Please cite the
conference version of this pape
How people find videos
At present very little is known about how people locate and view videos 'in the wild'. This study draws a rich picture of everyday video seeking strategies and video information needs, based on an ethnographic study of New Zealand university students. These insights into the participants' activities and motivations suggest potentially useful facilities for a video digital library
- …