Data Mining in Electronic Commerce

Modern business is rushing toward e-commerce. If the transition is done properly, it enables better management, new services, lower transaction costs and better customer relations. Success depends on skilled information technologists, among whom are statisticians. This paper focuses on some of the contributions that statisticians are making to help change the business world, especially through the development and application of data mining methods. This is a very large area, and the topics we cover are chosen to avoid overlap with other papers in this special issue, as well as to respect the limitations of our expertise. Inevitably, electronic commerce has raised and is raising fresh research problems in a very wide range of statistical areas, and we try to emphasize those challenges.Comment: Published at http://dx.doi.org/10.1214/088342306000000204 in the Statistical Science (http://www.imstat.org/sts/) by the Institute of Mathematical Statistics (http://www.imstat.org

Extending the 5S Framework of Digital Libraries to support Complex Objects, Superimposed Information, and Content-Based Image Retrieval Services

Advanced services in digital libraries (DLs) have been developed and widely used to address the required capabilities of an assortment of systems as DLs expand into diverse application domains. These systems may require support for images (e.g., Content-Based Image Retrieval), Complex (information) Objects, and use of content at fine grain (e.g., Superimposed Information). Due to the lack of consensus on precise theoretical definitions for those services, implementation efforts often involve ad hoc development, leading to duplication and interoperability problems. This article presents a methodology to address those problems by extending a precisely specified minimal digital library (in the 5S framework) with formal definitions of aforementioned services. The theoretical extensions of digital library functionality presented here are reinforced with practical case studies as well as scenarios for the individual and integrative use of services to balance theory and practice. This methodology has implications that other advanced services can be continuously integrated into our current extended framework whenever they are identified. The theoretical definitions and case study we present may impact future development efforts and a wide range of digital library researchers, designers, and developers

Pathways: Augmenting interoperability across scholarly repositories

In the emerging eScience environment, repositories of papers, datasets, software, etc., should be the foundation of a global and natively-digital scholarly communications system. The current infrastructure falls far short of this goal. Cross-repository interoperability must be augmented to support the many workflows and value-chains involved in scholarly communication. This will not be achieved through the promotion of single repository architecture or content representation, but instead requires an interoperability framework to connect the many heterogeneous systems that will exist. We present a simple data model and service architecture that augments repository interoperability to enable scholarly value-chains to be implemented. We describe an experiment that demonstrates how the proposed infrastructure can be deployed to implement the workflow involved in the creation of an overlay journal over several different repository systems (Fedora, aDORe, DSpace and arXiv).Comment: 18 pages. Accepted for International Journal on Digital Libraries special issue on Digital Libraries and eScienc

Answering Complex Questions by Joining Multi-Document Evidence with Quasi Knowledge Graphs

Direct answering of questions that involve multiple entities and relations is a challenge for text-based QA. This problem is most pronounced when answers can be found only by joining evidence from multiple documents. Curated knowledge graphs (KGs) may yield good answers, but are limited by their inherent incompleteness and potential staleness. This paper presents QUEST, a method that can answer complex questions directly from textual sources on-the-fly, by computing similarity joins over partial results from different documents. Our method is completely unsupervised, avoiding training-data bottlenecks and being able to cope with rapidly evolving ad hoc topics and formulation style in user questions. QUEST builds a noisy quasi KG with node and edge weights, consisting of dynamically retrieved entity names and relational phrases. It augments this graph with types and semantic alignments, and computes the best answers by an algorithm for Group Steiner Trees. We evaluate QUEST on benchmarks of complex questions, and show that it substantially outperforms state-of-the-art baselines

Living Knowledge

Diversity, especially manifested in language and knowledge, is a function of local goals, needs, competences, beliefs, culture, opinions and personal experience. The Living Knowledge project considers diversity as an asset rather than a problem. With the project, foundational ideas emerged from the synergic contribution of different disciplines, methodologies (with which many partners were previously unfamiliar) and technologies flowed in concrete diversity-aware applications such as the Future Predictor and the Media Content Analyser providing users with better structured information while coping with Web scale complexities. The key notions of diversity, fact, opinion and bias have been defined in relation to three methodologies: Media Content Analysis (MCA) which operates from a social sciences perspective; Multimodal Genre Analysis (MGA) which operates from a semiotic perspective and Facet Analysis (FA) which operates from a knowledge representation and organization perspective. A conceptual architecture that pulls all of them together has become the core of the tools for automatic extraction and the way they interact. In particular, the conceptual architecture has been implemented with the Media Content Analyser application. The scientific and technological results obtained are described in the following

Information extraction from multimedia web documents: an open-source platform and testbed

The LivingKnowledge project aimed to enhance the current state of the art in search, retrieval and knowledge management on the web by advancing the use of sentiment and opinion analysis within multimedia applications. To achieve this aim, a diverse set of novel and complementary analysis techniques have been integrated into a single, but extensible software platform on which such applications can be built. The platform combines state-of-the-art techniques for extracting facts, opinions and sentiment from multimedia documents, and unlike earlier platforms, it exploits both visual and textual techniques to support multimedia information retrieval. Foreseeing the usefulness of this software in the wider community, the platform has been made generally available as an open-source project. This paper describes the platform design, gives an overview of the analysis algorithms integrated into the system and describes two applications that utilise the system for multimedia information retrieval

Word-Entity Duet Representations for Document Ranking

This paper presents a word-entity duet framework for utilizing knowledge bases in ad-hoc retrieval. In this work, the query and documents are modeled by word-based representations and entity-based representations. Ranking features are generated by the interactions between the two representations, incorporating information from the word space, the entity space, and the cross-space connections through the knowledge graph. To handle the uncertainties from the automatically constructed entity representations, an attention-based ranking model AttR-Duet is developed. With back-propagation from ranking labels, the model learns simultaneously how to demote noisy entities and how to rank documents with the word-entity duet. Evaluation results on TREC Web Track ad-hoc task demonstrate that all of the four-way interactions in the duet are useful, the attention mechanism successfully steers the model away from noisy entities, and together they significantly outperform both word-based and entity-based learning to rank systems

On the support of versioning in distributed key-value stores

The ability to access and query data stored in multiple versions is an important asset for many applications, such as Web graph analysis, collaborative editing platforms, data forensics, or correlation mining. The storage and retrieval of versioned data requires a specific API and support from the storage layer. The choice of the data structures used to maintain versioned data has a fundamental impact on the performance of insertions and queries. The appropriate data structure also depends on the nature of the versioned data and the nature of the access patterns. In this paper we study the design and implementation space for providing versioning support on top of a distributed key-value store (KVS). We define an API for versioned data access supporting multiple writers and show that a plain KVS does not offer the necessary synchronization power for implementing this API. We leverage the support for listeners at the KVS level and propose a general construction for implementing arbitrary types of data structures for storing and querying versioned data. We explore the design space of versioned data storage ranging from a flat data structure to a distributed sharded index. The resulting system, \system, is implemented on top of an industrial-grade open-source KVS, Infinispan. Our evaluation, based on real-world Wikipedia access logs, studies the performance of each versioning mechanisms in terms of load balancing, latency and storage overhead in the context of different access scenarios