Computational Content Analysis of Negative Tweets for Obesity, Diet, Diabetes, and Exercise

Social media based digital epidemiology has the potential to support faster response and deeper understanding of public health related threats. This study proposes a new framework to analyze unstructured health related textual data via Twitter users' post (tweets) to characterize the negative health sentiments and non-health related concerns in relations to the corpus of negative sentiments, regarding Diet Diabetes Exercise, and Obesity (DDEO). Through the collection of 6 million Tweets for one month, this study identified the prominent topics of users as it relates to the negative sentiments. Our proposed framework uses two text mining methods, sentiment analysis and topic modeling, to discover negative topics. The negative sentiments of Twitter users support the literature narratives and the many morbidity issues that are associated with DDEO and the linkage between obesity and diabetes. The framework offers a potential method to understand the publics' opinions and sentiments regarding DDEO. More importantly, this research provides new opportunities for computational social scientists, medical experts, and public health professionals to collectively address DDEO-related issues.Comment: The 2017 Annual Meeting of the Association for Information Science and Technology (ASIST

Measuring relative opinion from location-based social media: A case study of the 2016 U.S. presidential election

Social media has become an emerging alternative to opinion polls for public opinion collection, while it is still posing many challenges as a passive data source, such as structurelessness, quantifiability, and representativeness. Social media data with geotags provide new opportunities to unveil the geographic locations of users expressing their opinions. This paper aims to answer two questions: 1) whether quantifiable measurement of public opinion can be obtained from social media and 2) whether it can produce better or complementary measures compared to opinion polls. This research proposes a novel approach to measure the relative opinion of Twitter users towards public issues in order to accommodate more complex opinion structures and take advantage of the geography pertaining to the public issues. To ensure that this new measure is technically feasible, a modeling framework is developed including building a training dataset by adopting a state-of-the-art approach and devising a new deep learning method called Opinion-Oriented Word Embedding. With a case study of the tweets selected for the 2016 U.S. presidential election, we demonstrate the predictive superiority of our relative opinion approach and we show how it can aid visual analytics and support opinion predictions. Although the relative opinion measure is proved to be more robust compared to polling, our study also suggests that the former can advantageously complement the later in opinion prediction