Characterizing Location-based Mobile Tracking in Mobile Ad Networks

Mobile apps nowadays are often packaged with third-party ad libraries to monetize user data

On the Feature Discovery for App Usage Prediction in Smartphones

With the increasing number of mobile Apps developed, they are now closely integrated into daily life. In this paper, we develop a framework to predict mobile Apps that are most likely to be used regarding the current device status of a smartphone. Such an Apps usage prediction framework is a crucial prerequisite for fast App launching, intelligent user experience, and power management of smartphones. By analyzing real App usage log data, we discover two kinds of features: The Explicit Feature (EF) from sensing readings of built-in sensors, and the Implicit Feature (IF) from App usage relations. The IF feature is derived by constructing the proposed App Usage Graph (abbreviated as AUG) that models App usage transitions. In light of AUG, we are able to discover usage relations among Apps. Since users may have different usage behaviors on their smartphones, we further propose one personalized feature selection algorithm. We explore minimum description length (MDL) from the training data and select those features which need less length to describe the training data. The personalized feature selection can successfully reduce the log size and the prediction time. Finally, we adopt the kNN classification model to predict Apps usage. Note that through the features selected by the proposed personalized feature selection algorithm, we only need to keep these features, which in turn reduces the prediction time and avoids the curse of dimensionality when using the kNN classifier. We conduct a comprehensive experimental study based on a real mobile App usage dataset. The results demonstrate the effectiveness of the proposed framework and show the predictive capability for App usage prediction.Comment: 10 pages, 17 figures, ICDM 2013 short pape

Measuring the Use of the Active and Assisted Living Prototype CARIMO for Home Care Service Users: Evaluation Framework and Results

To address the challenges of aging societies, various information and communication technology (ICT)-based systems for older people have been developed in recent years. Currently, the evaluation of these so-called active and assisted living (AAL) systems usually focuses on the analyses of usability and acceptance, while some also assess their impact. Little is known about the actual take-up of these assistive technologies. This paper presents a framework for measuring the take-up by analyzing the actual usage of AAL systems. This evaluation framework covers detailed information regarding the entire process including usage data logging, data preparation, and usage data analysis. We applied the framework on the AAL prototype CARIMO for measuring its take-up during an eight-month field trial in Austria and Italy. The framework was designed to guide systematic, comparable, and reproducible usage data evaluation in the AAL field; however, the general applicability of the framework has yet to be validated

Smartphone App Usage Analysis : Datasets, Methods, and Applications

As smartphones have become indispensable personal devices, the number of smartphone users has increased dramatically over the last decade. These personal devices, which are supported by a variety of smartphone apps, allow people to access Internet services in a convenient and ubiquitous manner. App developers and service providers can collect fine-grained app usage traces, revealing connections between users, apps, and smartphones. We present a comprehensive review of the most recent research on smartphone app usage analysis in this survey. Our survey summarizes advanced technologies and key patterns in smartphone app usage behaviors, all of which have significant implications for all relevant stakeholders, including academia and industry. We begin by describing four data collection methods: surveys, monitoring apps, network operators, and app stores, as well as nine publicly available app usage datasets. We then systematically summarize the related studies of app usage analysis in three domains: app domain, user domain, and smartphone domain. We make a detailed taxonomy of the problem studied, the datasets used, the methods used, and the significant results obtained in each domain. Finally, we discuss future directions in this exciting field by highlighting research challenges.Peer reviewe

Leveraging Smart Technology for User Experience Personalization – A Comparative Case Study of Innovative Payment Systems

Background: This study seeks to understand how the attributes of smart technology (SMT) can be leveraged to enable personalized services and optimize unique user experiences to attract and retain customers. Based on Kang et al.’s (2020) study of SMT attributes and quality effects and Liang et al.’s (2006) study on personalized recommendation and user satisfaction, we constructed a SMT personalization model to analyze how the SMT attributes of smart functionality and smart content enable personalization in different ways and create unique customer experiences throughout the user journey. Method: Two representative payment systems were selected to depict how they integrated the strengths of personalized smart functionalities and contents to innovate their business models, optimize user experiences, and sustain business growth. Results: Based on the comparative analysis of the two payment cases, the functionality and content attributes of smart chips and omni-channel platforms were explored, and the tailored advisory and responsive support for customers both offline and online were validated. Conclusion: The life-enriching service innovations provide valuable insights for leveraging SMT for personalization. It is hoped that the SMT personalization model can be extended to other types of SMT applications and can be used as a framework for designing innovative services

Positive and unlabeled learning for user behavior analysis based on mobile internet traffic data

With the rapid development of wireless communication and mobile Internet, mobile phone becomes ubiquitous and functions as a versatile and smart system, on which people frequently interact with various mobile applications (Apps). Understanding human behaviors using mobile phone is significant for mobile system developers, for human-centered system optimization and better service provisioning. In this paper, we focus on mobile user behavior analysis and prediction based on mobile Internet traffic data. Real traffic flow data is collected from the public network of Internet Service Providers (ISPs), by high-performance network traffic monitors.We construct User-App bipartite network to represent the traffic interaction pattern between users and App servers. After mining the explicit and implicit features from User-App bipartite network, we propose two positive and unlabeled learning (PU learning) methods, including Spy-based PU learning and K-means-based PU learning, for App usage prediction and mobile video traffic identification. We firstly use the traffic flow data of QQ, a very famous messaging and social media application possessing high market share in China, as the experimental dataset for App usage prediction task. Then we use the traffic flow data from six popular Apps, including video intensive Apps (Youku, Baofeng, LeTV, Tudou) and other Apps (Meituan, Apple), as the experimental dataset for mobile video traffic identification task. Experimental results show that our proposed PU learning methods perform well in both tasks