Keywords in UNESCO websites: The Role of Image in Destination Marketing

Online communication plays a vital role in tourist image formation and travel choices in the digital era. In this way, institutional communication performs a central role in tourism, influencing the market through text and keywords choice on websites. This study aims to analyse online communication by focusing on tourism discourse, i.e. English language as a specialised and promotional discourse in tourism, with a special emphasis on Dann’s rhetorical strategy of keywords. The present study explores the communication used in UNESCO websites and its contribution to tourist destination image formation through corpus-based Discourse Analysis. The focus on a selected number of Sicilian and Maltese UNESCO websites highlights the differences in online communication and the potential influence on tourist image formation. A combined methodological approach, both qualitative and quantitative, is adopted. Specifically, the Corpus Linguistics approach is utilised to extract quantitative data; a qualitative analysis is derived from the data interpreted from a linguistic perspective. The data emphasise that the two sub-corpora of UNESCO Sicilian and Maltese websites communicate different destination images. Findings can contribute to a further reflection on tourism discourse used for institutional communication, to influence the tourist impact on UNESCO sites and potentially influence destination image formation and consumer purchase behaviour

Heuristic Evaluation on Interface of Thesis Management Information System in Vocational Environment

In this study, we used Nielsen's heuristics to analyze the user interface of a thesis management information system in the vocational education environment. This system environment is designed to assist students in managing and organizing all processes related to thesis writing. The main framework in this study is Nielsen's heuristics, supplemented with experiments to evaluate the extent to which the user interface of the system meets user preferences (user-friendly). The population involved in this research consists of faculty members and students, with a sample size of 50 individuals. Analysis and discussion were conducted through the distribution of questionnaires to the participants. Based on the research findings, it was discovered that the Visibility of system status achieved a score of 163.5. Overall, this study concludes that the thesis management information system in the vocational education environment that we developed successfully achieves its main objective by having a user-friendly interface

Towards a framework to promote the development of secure and usable online information security applications

The proliferation of the internet and associated online activities exposes users to numerous information security (InfoSec) threats. Such online activities attract a variety of online users who include novice computer users with no basic InfoSec awareness knowledge. Information systems that collect and use sensitive and confidential personal information of users need to provide reliable protection mechanisms to safeguard this information. Given the constant user involvement in these systems and the notion of users being the weakest link in the InfoSec chain, technical solutions alone are insufficient. The usability of online InfoSec systems can play an integral role in making sure that users use the applications effectively, thereby improving the overall security of the applications. The development of online InfoSec systems calls for addressing the InfoSec problem as a social problem, and such development must seek to find a balance between technical and social aspects. The research addressed the problem of usable security in online InfoSec applications by using an approach that enabled the consideration of both InfoSec and usability in viewing the system as a socio-technical system with technical and social sub-systems. Therefore, the research proposed a socio-technical framework that promotes the development of usable security for online information systems using online banking as a case study. Using a convergent mixed methods research (MMR) design, the research collected data from online banking users through a survey and obtained the views of online banking developers through unstructured interviews. The findings from the two research methods contributed to the selection of 12 usable security design principles proposed in the sociotechnical information security (STInfoSec) framework. The research contributed to online InfoSec systems theory by developing a validated STInfoSec framework that went through an evaluation process by seven field experts. Although intended for online banking, the framework can be applied to other similar online InfoSec applications, with minimum adaptation. The STInfoSec framework provides checklist items that allow for easy application during the development process. The checklist items can also be used to evaluate existing online banking websites to identify possible usable security problems.Computer ScienceD. Phil. (Computer Science

E-COMMERCE

Preface ................................................ 7 Introduction ........................................... Chapter 1. KNOWLEDGE MANAGEMENT PECULIARITIES IN E- 9 BUSINESS: ACTUALITY AND TENDENCIES ......... 12 Introduction............................................ 1.1. The importance of knowledge management to increase the 12 efficiency of the organisations activity in e-business ...... 15 1.2. Employee competency integrated assessment in e-business 1.2.1.Theoretical evaluation aspects of factors affecting em- 19 ployee competency .......................................... 1.2.2. The identification of the factors affecting the employee 21 competency ................................................ 1.2.3. Concept complex competency assessment model of e- 26 business organisation ........................................ 1.3. Analysis of factors motivating human resources in e-busi- 33 ness .................................................. 1.3.1. Theoretical evaluation aspects of factors affecting human 34 resources motivation ........................................ 1.3.2. Analysis of factors that influence the motivation of human 36 resources .................................................. 1.4. Evaluation system of factors affecting creativity in e-busi- 37 ness .................................................. 1.4.1. Theoretical evaluation aspects of factors affecting creativ- 41 ity ......................................................... 1.4.2. Identification of factors affecting creativity. Partial inte- 42 grated criterion (third stage) ................................ 48 1.4.3. Evaluation system of factors affecting creativity ........ 49 1.5. Knowledge appliance process in e-business organisation .. 1.5.1. The factors proceeding efficiency of knowledge appliance 53 process in e-business ........................................ 1.5.2. The selection of the method to evaluate efficiency of know- 56 ledge appliance process in e-business ......................... 59 Conclusions ........................................... 60 Self test questions ..................................... 63 References ............................................ Chapter 2. CONTENT MANAGEMENT IN VIRTUAL ORGANIZA 64 TIONS ............................................... 70 5 Table of Contents Introduction ........................................... 2.1. A systematical approach to automate content management 70 in a vitual ogranization ................................. 71 2.2. The concept of the content. Content Management ..... 73 2.3. The life cycle of the document ......................... 74 2.4. Document management in a virtual organization ........ 76 2.5. Content capture technology ............................ 77 2.6. Cloud technologies in business processes CMS .......... 83 Conclusion ............................................. 85 References ............................................ 86 Chapter 3. MARKETING COMMUNICATION IN DIGITAL AGE ... 87 Introduction ........................................... 87 3.1. The growing potential of the market ................... 88 3.2. Previous studies in e-business and e-marketing areas .... 91 3.3. The specifics of Internet marketing in B2B communication 92 3.4. E-marketing tools ..................................... 94 3.5. Social networks in marketing ........................... 98 6 3.6. Effectiveness evaluation theories ........................ 100 3.7. Website quality and efficiency evaluation ................ 101 3.8. Cases: resent research results .......................... 106 3.8.1. Online advertisements efficiency research .............. 106 3.8.2. Evaluation of Lithuanian e-shops ...................... 109 Conclusions ........................................... 110 Self test questions ..................................... 111 References ............................................ 111 Chapter 4. IMPROVING THE EFFICIENCY OF E-COMMERCE .. 116 Introduction ........................................... 116 4.1. Scientific research. E-commerce as the Internet technology 116 4.2. Promotion of e-business ............................... 120 4.3. A set of basic tools for e-business ...................... 121 4.4. Security in e-commerce ................................ 124 Conclusion ............................................ 133 Self-examination questions ............................. 133 References ............................................ 134 Chapter 5. ELECTRONIC PAYMENT SYSTEMS.................. 135 Introduction............................................ 135 5.1. The concept of electronic payments.National payment system in Russia ....................................... 136 5.2. Electronic payment systems based on «Client-Bank» and online banking ......................................... 143 5.3. Electronic payments via bank cards ..................... 151 Table of Contents 5 5.4. Electronic payments via digital cash .................... 160 5.5. Internet payment system based on virtual accounts ...... 164 Conclusion ............................................ 166 Self-examination questions ............................. 166 References ............................................ 167 Chapter 6. MANAGEMENT OF THE VIRTUAL ENTERPRISE .... 168 6.1. Virtual enterprise, electronic business, electronic commerce, model of management, manager .................... 168 6.2. Manager .............................................. 174 6.3. Channel ............................................... 175 6.4. Information environment. Knowledge ................... 175 6.5. Problem field .......................................... 176 Self-examination questions ............................. 178 References ............................................ 178 Chapter 7. INTERNET MARKETING ............................ 180 Introduction ........................................... 180 7.1. The concept and structure of the Internet Marketing .... 180 7.2. Market research on the Internet ........................ 182 7.3. Internet advertizing .................................... 187 7.3.1. The concept of Internet advertising .................... 187 7.3.2. Announcement of the search engines and search engine optimization. The concept and purpose of search engine optimization ................................................... 189 7.3.3. Search Engine Advertising ............................ 209 7.3.4. Participation in the rankings and registration in catalogs 215 7.3.5. Banner advertising ................................... 219 7.3.6. Link Exchange ....................................... 236 7.3.7. Profiling and personalization in online advertising........ 239 7.3.8. E-mail-advertising. Basic concepts and advantages e-mailadvertising ................................................. 242 7.3.9. Discussion lists ....................................... 248 7.3.10. Virus marketing. Concept and principles of virus marketing ........................................................ 251 7.3.11. Other methods of advertizing ........................ 258 7.3.12. Analysis of efficiency of Internet advertizing ........... 259 7.3.13. Methods of the collection of information, used for the analysis .................................................... 263 7.4. Marketing in social networks and blogs ................. 282 7.5. Partner programs ...................................... 287 7.6. The problem of return visitors and create a captive audience 292 7.6.1. Statement of the problem of creating a virtual community 292 7.6.2. Methods for creating a virtual community .............. 294 9 Table of Contents 7.7. Off-line support for online projects ...................... 297 Self-examination questions.............................. 298 References ............................................ 299 Chapter 8. REACHING SUSTAINABLE DEVELOPMENT GOALS THROUGH E-GOVERNMENT IN THE POST-2015 AGENDA ............................................. 301 Introduction ........................................... 310 8.1. E-government: definition, functions and stages .......... 302 8.2. E-government: global tendencies ....................... 304 8.3. Formation and development of e-government in Uzbekistan 308 Self-examination questions ............................. 314 References ............................................ 314The development of the universities’ ability to quickly respond to new demands of the labor market and to adapt, update, develop and introduce new areas of study to ensure demand for the graduates provides the participation in the international projects of the European program improving higher education «TEMPUS». The project TEMPUS — ECOMMIS («double-level training programs of e-commerce developing the information society in Russia, Ukraine and Israel») was launched in October 2011, and belongs to a class of joint projects to develop new courses and courses for bachelor’s and master’s degrees. The project consortium involves 12 universities from Germany, the Netherlands, Lithuania, Israel, Russia and Ukraine. The main objective of the project is to develop and implement new academic courses and areas of study, taking into account the current status and trends of economic development and the specific requirements of the labor market on the basis of cooperation between universities in different countries. The main feature and complexity of the project academic content of is that e-commerce as an academic concept is absolute new and it appeared just only in the last decade. It is a new interdisciplinary field of knowledge, which is located at the intersection of economics and computer science and it is not covered by the classical training courses in economics and computer science technology. The aspects of national and international law in connection with the growth of international trade, economic cooperation and the development of new Internet based technologies should be taken into account. For the project’s period of three years on the basis of international cooperation the following results were obtained: 11 Preface 1) The analysis and modernization of existing curricula in the field of e-commerce were carried out; 2) new training modules with the introduction of the European creditmodular system of accumulation and transfer transcripts units ( ECTS ) were developed; new modules and courses: e-commerce, electronic payment systems; Internet trading in the financial markets and the stockmarket systems; Information systems for financial analysis and investment; Information systems for business process modeling; corporate information systems and portals; Customer-oriented systems; Internet Marketing; electronic systems for document management; legal aspects of e-commerce; advanced course security for e-commerce were introduced; 3) two international online games to enhance practical skills in the field with online marketing and online trading were developed and conducted among university students; 4) skills training courses e-commerce for various social groups (students, housewives, pensioners, unemployed) were developed and tested; 5) business offices, e-commerce were established to strengthen cooperation between the universities in the labor market and to create the conditions of commercialization of the project results after the end of financial support from the TEMPUS Program. 6) textbooks on the topic of the project were developed and published. In May — July 2013. 62 teachers targeted universities in Israel, Russia and Ukraine received intensive training in the field of e-commerce in three European universities: FONTYS (NL), TU Berlin (DE), VGTU ( LT ). From October 2013 in target universities of Israel, Russia and Ukraine students’ training began on the courses developed in the framework of the new training courses and modules with using computer classes, equipped in accordance with the project plan with new hardware and software tools. The final stage of the project was intended to develop a five-year detailed plan for sustainable development of the results. Such plan that includes coordinated action to disseminate best practices, development of new joint courses for graduate and post-graduate students, scientificmethodical conferences, joint publications will support the further dynamics of the activities involved universities. Joint work on the implementation of the project ECOMMIS led to the emergence of sustainable professional relationships between organizations in the consortium as the training of new qualified professionals, as well as in the field of scientific and methodological developments. This is confirmed by the present collective monograph E-commerc

The alignment of the Saudi legal system with the international rules of electronic commerce

This thesis deals with fundamental questions of compatibility andadaptation in the regulation of electronic commerce as it impacts on the normsand precepts of Islamic law. It finds that in the Kingdom of Saudi Arabia, theresponse of the religious and civil authorities to the realignment of its laws ofcontract, in order to encompass the innovations and changes implicit in theelectronic environment, have been inhibited by misgivings about the nature ofthe electronic environment itself and by fears that some of the protectiveaspects of traditional contract formation will be lost.Based upon a detailed comparison of the various stages and components ofthe electronic and traditional contract, the thesis finds that the principlesunderlying Islamic law are not violated or substantively threatened by the newforms. It is shown that laws and treaties, created at an international level ofscrutiny and discussion, are now broadly in place and accepted by most of the‘developed’ world, with necessary allowance being made for future innovationand change.The Kingdom of Saudi Arabia, it is recommended, can only make progressin this field by a policy of greater engagement, both in respect of the nature ofthe electronic contract itself, and also with the arbiters of compromise in bodiessuch as the United Nations and the World Trade Organisation. It finds this progress to be essential to the health and well-being of Saudi society as awhole, and it suggests that any misgivings currently felt by the nation’slegislators are based more on misapprehension than on objective realities

11th International Conference on Business, Technology and Innovation 2022

Welcome to IC – UBT 2022 UBT Annual International Conference is the 11th international interdisciplinary peer reviewed conference which publishes works of the scientists as well as practitioners in the area where UBT is active in Education, Research and Development. The UBT aims to implement an integrated strategy to establish itself as an internationally competitive, research-intensive university, committed to the transfer of knowledge and the provision of a world-class education to the most talented students from all background. The main perspective of the conference is to connect the scientists and practitioners from different disciplines in the same place and make them be aware of the recent advancements in different research fields, and provide them with a unique forum to share their experiences. It is also the place to support the new academic staff for doing research and publish their work in international standard level. This conference consists of sub conferences in different fields like: Security Studies Sport, Health and Society Psychology Political Science Pharmaceutical and Natural Sciences Mechatronics, System Engineering and Robotics Medicine and Nursing Modern Music, Digital Production and Management Management, Business and Economics Language and Culture Law Journalism, Media and Communication Information Systems and Security Integrated Design Energy Efficiency Engineering Education and Development Dental Sciences Computer Science and Communication Engineering Civil Engineering, Infrastructure and Environment Architecture and Spatial Planning Agriculture, Food Science and Technology Art and Digital Media This conference is the major scientific event of the UBT. It is organizing annually and always in cooperation with the partner universities from the region and Europe. We have to thank all Authors, partners, sponsors and also the conference organizing team making this event a real international scientific event. Edmond Hajrizi, President of UBT UBT – Higher Education Institutio

The Palgrave Handbook of Digital Russia Studies

This open access handbook presents a multidisciplinary and multifaceted perspective on how the ‘digital’ is simultaneously changing Russia and the research methods scholars use to study Russia. It provides a critical update on how Russian society, politics, economy, and culture are reconfigured in the context of ubiquitous connectivity and accounts for the political and societal responses to digitalization. In addition, it answers practical and methodological questions in handling Russian data and a wide array of digital methods. The volume makes a timely intervention in our understanding of the changing field of Russian Studies and is an essential guide for scholars, advanced undergraduate and graduate students studying Russia today

The Palgrave Handbook of Digital Russia Studies

This open access handbook presents a multidisciplinary and multifaceted perspective on how the ‘digital’ is simultaneously changing Russia and the research methods scholars use to study Russia. It provides a critical update on how Russian society, politics, economy, and culture are reconfigured in the context of ubiquitous connectivity and accounts for the political and societal responses to digitalization. In addition, it answers practical and methodological questions in handling Russian data and a wide array of digital methods. The volume makes a timely intervention in our understanding of the changing field of Russian Studies and is an essential guide for scholars, advanced undergraduate and graduate students studying Russia today

Specialised Languages and Multimedia. Linguistic and Cross-cultural Issues

none2noThis book collects academic works focusing on scientific and technical discourse and on the ways in which this type of discourse appears in or is shaped by multimedia products. The originality of this book is to be seen in the variety of approaches used and of the specialised languages investigated in relation to multimodal and multimedia genres. Contributions will particularly focus on new multimodal or multimedia forms of specialised discourse (in institutional, academic, technical, scientific, social or popular settings), linguistic features of specialised discourse in multimodal or multimedia genres, the popularisation of specialised knowledge in multimodal or multimedia genres, the impact of multimodality and multimediality on the construction of scientific and technical discourse, the impact of multimodality/multimediality in the practice and teaching of language, the impact of multimodality/multimediality in the practice and teaching of translation, new multimedia modes of knowledge dissemination, the translation/adaptation of scientific discourse in multimedia products. This volume contributes to the theory and practice of multimodal studies and translation, with a specific focus on specialized discourse.Rivista di Classe A - Volume specialeopenManca E., Bianchi F.Manca, E.; Bianchi, F

Revisiting the legal regulation of digital identity in the light of global implementation and local difference

This thesis aims to address a vital gap that has emerged in the digital identity regulatory discourse: how can the legal regulation of digital identity mirror the global nature of digital identity and be compatible with national local difference? Digital identity, or the digital representation of an individual, is a complex concept, which manifests in myriad forms (e.g. authenticators, claims, data or information, identifiers, presence, relationship representations and reputation) and natures. As such, it engages a gamut of legal domains ranging from criminal law, constitutional law, human rights law, law of identity schemes, contract law, intellectual property law, tort law and data protection law. Digital identity is global and local in its nature, influence and effects. Yet, the digital identity regulatory discourse has primarily developed in and focussed on the digitally advanced West, leaving out countries like India which are developing strong digital presences, with their own digital identity perceptions and needs. This situation is adverse to the sustained future of digital identity. Thus, the contribution of this thesis lies in filling this gap and preparing the ground for a dialogue between different countries with different national agendas through building international and local awareness of how similarities and differences operate in respect of digital identity, its regulation and providing a modest solution to help preserve the global and local dimensions of digital identity and its regulation. To this end, the thesis carried out comparative legal research on the legal regulation of digital identity using the UK and India as base jurisdictions. The original hypothesis was that that immense differences in the legal regulation of digital identity between the comparator countries would emerge. Yet, though differences were evident, considerable degrees of similarity also emerged, not just on the superficial level of mere identity of rules, but also in legal practice, in large part attributable to India’s penchant for legal transplants. While the transplantation of Western law did not result in a full-scale rejection of the transplanted laws in relation to digital identity in India, there are indications of anomalies caused by the imposition of Western cultural norms through law on an Indian society ill prepared for it. Thus there has resulted a tension between the local and the global, the indigenous and the externally imposed. The challenge is thus to resolve this, taking into account, on the one hand the need to maintain the global nature and relevance of digital identity and the other, the need to accommodate and be responsive to local differences. The thesis proposes a tentative solution called the tri-elemental framework (TeF) which draws from the Indian philosophical and legal concept of dharma (and its elements of Sad Achara, Vyavahara and Prayaschitta) and learns from the most universally relevant digital identity proposal, De Hert’s right to identity. The solution provides one way in which the law regulating digital identity, whatever its nature, can be made sense of and acquire cultural meaning appropriate to local contexts