A Hybrid Social Network-based Collaborative Filtering Method for Personalized Manufacturing Service Recommendation

Nowadays, social network-based collaborative filtering (CF) methods are widely applied to recommend suitable products to consumers by combining trust relationships and similarities in the preference ratings among past users. However, these types of methods are rarely used for recommending manufacturing services. Hence, this study has developed a hybrid social network-based CF method for recommending personalized manufacturing services. The trustworthy enterprises and three types of similar enterprises with different features were considered as the four influential components for calculating predicted ratings of candidate services. The stochastic approach for link structure analysis (SALSA) was adopted to select top K trustworthy enterprises while also considering their reputation propagation on enterprise social network. The predicted ratings of candidate services were computed by using an extended user-based CF method where the particle swarm optimization (PSO) algorithm was leveraged to optimize the weights of the four components, thus making service recommendation more objective. Finally, an evaluation experiment illustrated that the proposed method is more accurate than the traditional user-based CF method

The state-of-the-art in personalized recommender systems for social networking

With the explosion of Web 2.0 application such as blogs, social and professional networks, and various other types of social media, the rich online information and various new sources of knowledge flood users and hence pose a great challenge in terms of information overload. It is critical to use intelligent agent software systems to assist users in finding the right information from an abundance of Web data. Recommender systems can help users deal with information overload problem efficiently by suggesting items (e.g., information and products) that match users’ personal interests. The recommender technology has been successfully employed in many applications such as recommending films, music, books, etc. The purpose of this report is to give an overview of existing technologies for building personalized recommender systems in social networking environment, to propose a research direction for addressing user profiling and cold start problems by exploiting user-generated content newly available in Web 2.0

Data centric trust evaluation and prediction framework for IOT

© 2017 ITU. Application of trust principals in internet of things (IoT) has allowed to provide more trustworthy services among the corresponding stakeholders. The most common method of assessing trust in IoT applications is to estimate trust level of the end entities (entity-centric) relative to the trustor. In these systems, trust level of the data is assumed to be the same as the trust level of the data source. However, most of the IoT based systems are data centric and operate in dynamic environments, which need immediate actions without waiting for a trust report from end entities. We address this challenge by extending our previous proposals on trust establishment for entities based on their reputation, experience and knowledge, to trust estimation of data items [1-3]. First, we present a hybrid trust framework for evaluating both data trust and entity trust, which will be enhanced as a standardization for future data driven society. The modules including data trust metric extraction, data trust aggregation, evaluation and prediction are elaborated inside the proposed framework. Finally, a possible design model is described to implement the proposed ideas

Information Filtering on Coupled Social Networks

In this paper, based on the coupled social networks (CSN), we propose a hybrid algorithm to nonlinearly integrate both social and behavior information of online users. Filtering algorithm based on the coupled social networks, which considers the effects of both social influence and personalized preference. Experimental results on two real datasets, \emph{Epinions} and \emph{Friendfeed}, show that hybrid pattern can not only provide more accurate recommendations, but also can enlarge the recommendation coverage while adopting global metric. Further empirical analyses demonstrate that the mutual reinforcement and rich-club phenomenon can also be found in coupled social networks where the identical individuals occupy the core position of the online system. This work may shed some light on the in-depth understanding structure and function of coupled social networks