Text Mining Methods for Analyzing Online Health Information and Communication

The Internet provides an alternative way to share health information. Specifically, social network systems such as Twitter, Facebook, Reddit, and disease specific online support forums are increasingly being used to share information on health related topics. This could be in the form of personal health information disclosure to seek suggestions or answering other patients\u27 questions based on their history. This social media uptake gives a new angle to improve the current health communication landscape with consumer generated content from social platforms. With these online modes of communication, health providers can offer more immediate support to the people seeking advice. Non-profit organizations and federal agencies can also diffuse preventative information in such networks for better outcomes. Researchers in health communication can mine user generated content on social networks to understand themes and derive insights into patient experiences that may be impractical to glean through traditional surveys. The main difficulty in mining social health data is in separating the signal from the noise. Social data is characterized by informal nature of content, typos, emoticons, tonal variations (e.g. sarcasm), and ambiguities arising from polysemous words, all of which make it difficult in building automated systems for deriving insights from such sources. In this dissertation, we present four efforts to mine health related insights from user generated social data. In the first effort, we build a model to identify marketing tweets on electronic cigarettes (e-cigs) and assess different topics in marketing and non-marketing messages on e-cigs on Twitter. In our next effort, we build ensemble models to classify messages on a mental health forum for triaging posts whose authors need immediate attention from trained moderators to prevent self-harm. The third effort deals with models from our participation in a shared task on identifying tweets that discuss adverse drug reactions and those that mention medication intake. In the final task, we build a classifier that identifies whether a particular tweet about the popular Juul e-cig indicates the tweeter actually using the product. Our methods range from linear classifiers (e.g., logistic regression), classical nonlinear models (e.g., nearest neighbors), recent deep neural networks (e.g., convolutional neural networks), and ensembles of all these models in using different supervised training regimens (e.g., co-training). The focus is more on task specific system building than on building specific individual models. Overall, we demonstrate that it is possible to glean insights from social data on health related topics through natural language processing and machine learning with use-cases from substance use and mental health

A Tutorial on Event Detection using Social Media Data Analysis: Applications, Challenges, and Open Problems

In recent years, social media has become one of the most popular platforms for communication. These platforms allow users to report real-world incidents that might swiftly and widely circulate throughout the whole social network. A social event is a real-world incident that is documented on social media. Social gatherings could contain vital documentation of crisis scenarios. Monitoring and analyzing this rich content can produce information that is extraordinarily valuable and help people and organizations learn how to take action. In this paper, a survey on the potential benefits and applications of event detection with social media data analysis will be presented. Moreover, the critical challenges and the fundamental tradeoffs in event detection will be methodically investigated by monitoring social media stream. Then, fundamental open questions and possible research directions will be introduced

Exploring the Power of Topic Modeling Techniques in Analyzing Customer Reviews: A Comparative Analysis

The exponential growth of online social network platforms and applications has led to a staggering volume of user-generated textual content, including comments and reviews. Consequently, users often face difficulties in extracting valuable insights or relevant information from such content. To address this challenge, machine learning and natural language processing algorithms have been deployed to analyze the vast amount of textual data available online. In recent years, topic modeling techniques have gained significant popularity in this domain. In this study, we comprehensively examine and compare five frequently used topic modeling methods specifically applied to customer reviews. The methods under investigation are latent semantic analysis (LSA), latent Dirichlet allocation (LDA), non-negative matrix factorization (NMF), pachinko allocation model (PAM), Top2Vec, and BERTopic. By practically demonstrating their benefits in detecting important topics, we aim to highlight their efficacy in real-world scenarios. To evaluate the performance of these topic modeling methods, we carefully select two textual datasets. The evaluation is based on standard statistical evaluation metrics such as topic coherence score. Our findings reveal that BERTopic consistently yield more meaningful extracted topics and achieve favorable results.Comment: 13 page