Facebook: How Likes and Followers Affect Users Perception and Leadership

The online social network, Facebook, creates a problem in which likes , and followers give a user the appearance of leadership. The accumulation of likes in the online social network environment, such as Facebook, might offer non-legitimate leader status, similar to campaign donations contributing to the appeal of a political candidate. This appearance of Facebook popularity through likes possibly skews the other members\u27 perspective regarding a user\u27s leadership competence. The user often looks official, popular, and influential through the advent of likes and followers. Any opinions of a user with accumulated likes could be taken with greater weight than a user with significantly fewer likes and followers. The objective of this study finds if the accumulation of likes and followers on Facebook leads to perceived user leadership status. The data includes a Facebook user questionnaire survey and subsequent data analysis. This qualitative study may provide a useful expansion of our traditional definition of leadership. The expansion could enhance academic and leadership studies courses with a greater understanding of online social capital

When more likes is not better: the consequences of high and low likes-to-followers ratios for perceived account credibility and social media marketing effectiveness

Previous research on social media marketing assumes that the more followers or “likes” an individual or company has on social media, the better. The current research is the first that challenges this assumption by showing that people make inferences about the credibility of social media accounts based on the number of likes a post receives relative to the size of its likely audience. The findings indicate that high as well as low likes-to-followers ratios negatively influence the perceived credibility of the account and, as such, dampen social media marketing effectiveness. The addition of hashtags is identified as a way to guard against the negative impact of high likes-to-followers ratios. Managers, (aspiring) influencers, and people in general involved in (personal) branding on social media can use the present findings to maximize the effectiveness of their social media marketing strategy.This work was supported by the Spanish Ministry of Economics [grant number ECO2017-87369-

Clustering followers of influencers accounts based on likes and comments on Instagram Platform

The promotion of goods or services is now facilitated by the dissemination of information through Instagram. Dissemination of information is usually done by influencers or promotional accounts. The account used certainly has a lot of followers. Because of the large amount of follower data in that account, it can be grouped into the same characters. This is done to determine the potential for promotion using social media accounts. This study uses data from 2 popular accounts. The first account is an artist with the username ayutingting92. The second account is Infounjaya, the official promotion account from Jenderal Achmad Yani University, Yogyakarta. The results of grouping can divide follower data into two cluster groups with different interactions. The basic difference between the two groups is the number of likes and comments. The infounjaya account analysis results showed that of 4,906 followers, only 3,211 followers were actively involved in the interaction, 1,695 followers were passive followers who did not like or did not comment on the interaction. Meanwhile, the results of the ayutingting92 follower cluster show that out of 1 million sample data followers, only 13,591 followers were actively involved in the interaction of likes and comments, 986,409 were passive followers

Delay Discounting of Monetary and Social Media Rewards: Magnitude and Trait Effects

Humans discount rewards as a function of the delay to their receipt. This tendency is referred to as delay discounting and has been extensively researched in the last decades. The magnitude effect (i.e., smaller rewards are discounted more steeply than larger rewards) and the trait effect (i.e., delay discounting of one reward type is predictive of delay discounting of other reward types) are two phenomena which have been consistently observed for a variety of reward types. Here, we wanted to investigate if these effects also occur in the context of the novel but widespread reward types of Instagram followers and likes and if delay discounting of these outcomes is related to self-control and Instagram screen time. In a within-subject online experiment, 214 Instagram users chose between smaller, immediate and larger, delayed amounts of hypothetical money, Instagram followers and likes. First, we found that the magnitude effect also applies to Instagram followers and likes. Second, delay discounting of all three reward types was correlated, providing further evidence for a trait influence of delay discounting. Third, no relationships were found between delay discounting and self-control as well as Instagram screen time, respectively. However, a user’s average like count was related to delay discounting of Instagram likes

Eliciting Emotion and Action Increases Social Media Engagement: An Analysis of Influential Orthopaedic Surgeons

Purpose: The purpose of this study is to analyze the Instagram practices of current orthopaedic surgeons and the components associated with highest reach and interactions. Methods: The top 25 orthopaedic surgeon Instagram profiles using the hashtag #ortho were ranked by the number of followers. Account information regarding followers, posts, engagement percentage, average likes, average comments, average video view, average video likes, average video comments, and estimated cost per post was recorded using social media marketing tools. An analysis of each Instagram profiles\u27 top 10 posts, based on number of likes, was conducted. A coding framework was developed to categorized posting strategies utilized. Results: Twenty-five Instagram accounts and 250 Instagram posts were included in the analysis. Accounts with increased engagement rating had a significantly greater number of likes and video views. When examining post characteristics that influenced the number of likes a post generated, posts that elicited negative emotions received 52.6% and 70.7% more likes than positive emotions ( Conclusions: The present investigation found that the most effective strategies to generate more interactions on Instagram are those that elicit emotional responses and provoke viewer engagement by asking questions and directing actions. Additionally, it was found that promotional content was not well received by viewers. Clinical Relevance: Orthopaedic surgeons have an opportunity to connect with colleagues, patients, and interested viewers through social media platforms in order to enhance their practice, disseminate educational content, and contribute to the social media presence of orthopaedic surgery

Analysis of the Use of Social Media as a Promotional Tool to Attract Tourists in the Village of Belitar Seberang

The study aims to analyze the use of social media as a promotional tool to attract tourists to visit Belitar Seberang Village, Rejang Lebong Regency, Bengkulu. Researchers use a descriptive qualitative approach with data collection techniques of interviews, observations, and documentation studies. Informants were selected through purposive sampling techniques with informant criteria, namely Seberang Village tourism managers, tourism village social media managers, and Seberang Village tour visitors. The data was analyzed using the Miles and Huberman technique. Then the results of the study were analyzed using Herbert Blumer Symbolic Interactionism Theory. The results showed that promotions were carried out on several social media platforms such as Instagram with the account name @desawisatabelitarseberang whose number of followers was 4,065 with several posts 216. Then Facebook Desa Wisata Belitar Seberang which has 835 followers, YouTube channel Desa Wisata Belitar Seberang with 223 subscribers, and Twitter @belirang which only has 4 followers. When viewed from the content uploaded, the number of posts per month is 4 to 5 content and with the number of likes that are also more than other platforms, reaching more than 25 likes per content. All data is taken as of October 16, 2023. Based on these data, it can be seen that Instagram is the platform with the most followers or followers. This means that Instagram is the most effective platform for promoting Sabrang Village tourism to attract tourists