The impact of 'please keep it' refund policies and the effect on customer relationships and future consumer behavior

Chen, Huihua; Cerha, Cordula; Wirtschaftsuniversität Wien

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AC17620612

The impact of 'please keep it' refund policies and the effect on customer relationships and future consumer behavior

Authors: Huihua Chen
Cordula Cerha
Wirtschaftsuniversität Wien
Publication date: 1 January 2025
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Abstract

THE IMPACT OF 'PLEASE KEEP IT' REFUND POLICIES AND THE EFFECT ON CUSTOMER RELATIONSHIPS AND FUTURE CONSUMER BEHAVIOR The impact of 'please keep it' refund policies and the effect on customer relationships and future consumer behavior (2

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WU Vienna Digital Collections

AC17620612

Last time updated on 18/10/2025

This paper was published in WU Vienna Digital Collections.

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