Crafting Success: Learning to Promote My Jewelry Brand While Marketing Malian Textiles

Abstract

This project investigates effective marketing strategies for a self-owned jewelry brand while also gaining insights into marketing a small Malian clothing and textile business. The research focuses on understanding market trends, brand positioning, and differentiating the brand in a competitive market. This project leverages skills and knowledge acquired through academic courses to develop a comprehensive marketing strategy, business plan, and budget. Additionally, the project incorporates multicultural and multilingual experiences, reflecting on work with the Dogon Indigo Center and how working in French has enhanced business skills and cultural understanding.https://scholarscompass.vcu.edu/uresposters/1483/thumbnail.jp