Own It

Abstract

Exploring the impact the media has on consumer behavior and the perception of style. Exploring how to cultivate a shift from constant consumption to sustainable fashion practices. Challenging the notion that fashion relevance is dependent on frequent purchases. In today’s fast-paced world of fast fashion, it’s easy to feel the pressure to keep up with the latest trends, constantly buying new clothes to stay relevant. But what if we told you that true style doesn’t come from the next purchase? Instead, it’s about rediscovering the beauty of what you already own. I explored online resources to understand where people seek fashion styling advice and what approaches are effective or ineffective. I reviewed articles that offered styling tips, recommended sources for fashion guidance, highlighted current trends, and provided insights into future trend forecasting. From my media scan, I identified four online platforms that women turn to for styling advice and inspiration: Pinterest, LikeToKnow.it, Pureple, and Stitch Fix. I examined these platforms through three key aspects: their look and feel, features, and overall functionality. By analyzing four different style inspiration platforms I was able to gain knowledge of what is effective and what is ineffective. This knowledge will aid my decision-making as I move into the design phase of the process. I developed two personas of women to gain a deeper understanding of my target audience. This will inform my design decisions to better address their needs and preferences, fostering empathy and ensuring my final product resonates with users while enhancing their experience..My proposed solution that was derived from this research is the application own it. Own it. is a revolutionary app designed to help women unleash their unique fashion style using the clothes they already have in their closets. This app fosters community, features that makes styling clothes effortless and is personally curated to the specific user. Underconsume is a magazine that is an addition to the application, it promotes styling clothes already purchased. It bridges the gap between expectation and reality. This showcases personal stories, influencer styling tips and tricks and helpful information that will help anyone in their “underconsumption” journey.No embargoAcademic Major: Visual Communication Desig