Basics Fashion Design 08: Styling

Basics Fashion Design 08: Styling is the first comprehensive illustrated text book on fashion styling. The publication covers: a brief history of the origins of fashion styling, key stylists past and present, aspects of the job, essential research, a description of the sectors within styling, preparation and production of a shoot, and the presentation of fashion online within retail, fashion shows and blogs. Writing is supported by case studies by both graduates and practitioners

EP: Styling Knowledge

Discussion forming part of the MA General Theory Forum 2014, convened by Stephen Wilson

Conference co-organiser for Crafting the Look: Styling as Creative Process

This conference analysed the creative process of styling – the purposeful construction of a ‘look’ –whether it be in dress, space, or object. In his theoretical writings on fashion, Roland Barthes underscored the complexities of how style is consciously constructed, for example observing that dandyism manifested in the careful selection and combination of particular sartorial items and conventions, with a keen attention to detail; that it was ‘not only an ethos… but also a technique.’ Today we might call this process ‘styling’, and those who engage in the practice professionally, or personally, ‘stylists’. In contemporary visual culture, the professional Stylist is familiar largely within fashion, but can also be found in other design fields such as architecture, interiors, product design, film, journalism, and commercial photography. The Stylist is perhaps an overlooked creative figure, although many artists and designers have themselves been Stylists of a sort in their own practice. Yet the act of styling as a form of creative production has had extremely limited discussion. The ultimate goal of the conference was to gain a more nuanced and interdisciplinary understanding of styling, problematizing accepted views of the creative acts that lie at the heart of artistic production. Key questions to be explored included: Can styling itself be considered a mode of creative process and practice? Can we employ styling as a theory to re-examine and unpack complicated issues surrounding the identities we construct through our clothes, homes, offices, and even personal effects? How does styling differ between creative disciplines? To what extent is identity performed through the act of styling? How do issues such as class, gender, geography and national identity affect styling

Work relations and the multiple dimensions of the work-life boundary: Hairstyling at home

This article proposes a multidimensional approach to analysis of the work-life boundary and examines the affects of particular social and organizational relations on the preservation or porous-ness of different dimensions. In line with Nippert-Eng (1996), it is suggested that different dimensions of the boundary are reinforced or weakened by different social and organizational pressures. Analysis describes a specific type of multidimensional breaching – instances when work is taken outside of the worksite (spatial breaching) and is carried out outside of work-time (temporal breaching). Empirical research was conducted among hairstylists working in salons and barbershops in a city in the North of England. Because of the nature of the tasks involved in hairstyling – that the skills involved are widely exchangeable and so may be employed in extra-work environments and temporalities – hairstylists provide a nice site for investigating the circumstances when this does (or does not) occur. Data collection involved a comprehensive self-completion survey of salons and barbershops in the city (response rate: 40%; N=132) and semi-structured interviews with 70 stylists working in 52 salons or barbershops. Findings demonstrate that work relations (hairstylists’ structural relations of production – whether a worker is an owner-proprietor, chair-renter, on-commission stylist, basic-only stylist, or trainee) are critical in determining both workers’ ability and desire to resist the seepage of work into their social lives as well as the particular dimensions of the boundary that are breached. This is because work relations affect the relative importance of four identified motivations for taking work out of the salon (income production; training; inter-personal reciprocity rooted in social relations; and inter-personal reciprocity rooted in the workplace)

Styling the Future. A philosophical account of scenarios & design

Since the end of the 1980s – the Decade of Style (Mort, 1996) – the value of style in design has fallen. Recent times (Whicher et al., 2015) see a focus on style as a sign of design’s immaturity, while a more mature design should be attending to process, strategy and policy creation. Design Thinking has been enjoying its success in the same spirit, where it is championed (Brown, 2008; Martin, 2009; Neumeier, 2009) as a way of taking design away from its early stage as ‘mere’ styling, towards the more thoughtful, serious matters of business. The philosopher Gilles Deleuze is of a different mind however. ‘Style,’ he writes (1995, p.31), ‘amounts to innovation.’ For us this engages not only a rethinking of design practice in particular, but also a reconsideration of the guiding principles of scenario planning. Deleuze’s thought entails the opportunity for styling to be an act that participates in driving all creativity towards making a successful future impact (Flynn & Chatman, 2004; Cox, 2005). A philosophical disruption of current design and scenarios orthodoxies offers a way of considering that style has a key role in the production of the future. Here, then, we will investigate the creative, even innovative, opportunities that emerge from a reworking of the value of style that comes from a critique of Design Thinking, a perspective on future-thinking (especially scenario planning (e.g. Schwartz, 1991; Li, 2014; Ramírez & Selin, 2014), but also some work from organisation and management studies (e.g. Tsoukas, 2005a, 2005b)), and an encounter with philosophy (particularly the work of Deleuze & Guattari (1984, 1987, 1994). We will highlight the affective capacities of style – in design and scenarios, both as creative constructing of futures – by way of creatively accessing uncertainty, complexity and indeterminacy in the production of strategic maps for living (both individuals and organisations)

Pengembangan Styling Eksterior Suzuki Grand Vitara untuk Pasar Indonesia 2015

Suzuki dengan sejarah yang panjang di Indonesia di tuntut untuk terus melakukan inovasi, urban SUV Suzuki Grand Vitara telah menginjak generasi ketiga harus melakukan pembaruan dari sisi styling maupun teknis untuk menyesuaikan dengan kebutuhan saat ini mengingat umur siklus desainnya telah menginjak tahun ketujuh. Studi proporsi dan analisa bentuk menjadi analisa utama karena tipe mobil dapat dibedakan dari bentuk, ukuran, dan proporsi. Agar dapat bersaing dengan kebutuhan styling saat ini tentunya juga harus mengetahui trend desain yang ada dan sedang berkembang. Arah pengembangan styling akan mengikuti trend mainstream ataukah yang melawan trend desain, bergantung kepada kebutuhan marketing dan sejarah dari eksisting. Wawancara dengan para stakeholder menjadi penting untuk mengetahui arah pengembangan desain selanjutnya, dalam hal ini adalah bapak Martin T. Teiseran sebagai pengamat otomotif dan bapak bambang Indarto sebagai staf research and development pada PT. Suzuki Indomobil Motor. Pendekatan melalui kaedah-kaedah estetika perancangan bentuk diperlukan untuk mendapatkan styling eksterior yang bagus. Menentukan konsep styling eksterior adalah langkah berikutnya, sehingga produk yang dihasilkan memiliki perbedaan baik dibandingkan kompetitor maupun dengan produk sebelumnya. Konsep bentuk dari generasi awal yaitu bentukan boxy tetap dipertahankan, namun tetap mendapat pengaruh trend desain saat ini yang cenderung mengadaptasi bentuk atraktif dan dinamis. Selain itu pasar urban SUV adalah pasar yang banyak didominasi dengan kendaraan-kendaraan berukuran compact, dan berkesan praktis. Konsep yang ditawarkan adalah desain yang urban, compact, atraktif, boxy dan unisex yang cenderung maskulin

TATA RIAS FANTASI TOKOH GAGAK DALAM DONGENG SWAN LAKE PADA PERGELARAN FAIRY TALES OF FANTASY

Tujuan Proyek Akhir, yaitu dapat : 1) menghasilkan rancangan tata rias fantasi, tata rambut, body painting dan kostum tokoh gagak dalam dongeng Swan Lake pada pergelaran Fairy Tales of Fantasy. 2) menerapkan tata rias fantasi, tata rambut, body painting dan kostum tokoh gagak. 3) menampilkan tata rias, tata rambut, body painting dan kostum tokoh gagak dalam dongeng Swan Lake pada pergelaran Fairy Tales of Fantasy. Metode yang digunakan untuk mencapai tujuan yaitu : 1) merancang dengan cara mengetahui alur dongeng Swan Lake dan mengkaji teori, mempelajari tokoh gagak, mencari sumber ide dan merancang sajian gambar. 2) menerapkan dengan cara tes rias dan tes penataan rambut, gladi kotor yang meliputi fitting kostum, penampilan panggung, dan musik agar tercipta kesatuan penampilan tokoh gagak di atas panggung serta penyesuaian tata cahaya. 3) menampilkan pada pergelaran dengan cara membentuk panitia, menentukan tempat dan waktu pergelaran, menentukan sanggar teater, menyusun anggaran, menyusun kegiatan (latihan, gladi kotor, gladi bersih dan menyelenggarakan pergelaran). Hasil Proyek Akhir, yaitu : 1) terciptanya tata rias fantasi, tata rambut, body painting dan kostum tokoh gagak dalam dongeng Swan Lake pada pergelaran Fairy Tales of Fantasy. 2) terwujudnya rias wajah fantasi, tata rambut, body painting dan kostum tokoh gagak dalam dongeng Swan Lake pada pergelaran Fairy Tales of Fantasy. 3) terselenggaranya pergelaran Tata Rias dan Kecantikan dengan tema Fairy Tales of Fantasy pada hari Sabtu tanggal 17 Maret 2012 di Concert Hall Taman Budaya Yogyakarta dengan menampilkan tokoh gagak dalam dongeng Swan Lake