The Evolution of Heritage: How Three Iconic American Jewelry Houses Have Navigated Their Legacy

Abstract

This thesis explores the evolution and preservation of heritage of three iconic American jewelry houses: David Webb, Harry Winston, and Tiffany & Co. Through a detailed examination of their foundational design philosophies, the impact of ownership changes, and responses to modern trends and cultural shifts, this study investigates how each house has navigated the balance of tradition and innovation. Archival research, published materials, and analysis of design practices have revealed the influence of each house’s foundational principles as well as the challenges posed by evolving markets and ownership. This research highlights the strategies that have allowed each house to remain prestigious while honoring their heritage. The research offer insights into the balance of heritage and modernity in luxury branding and raises questions about the future trajectories of these iconic houses as they adapt to a changing industry and consumer base